A data profile of the people who buy, follow and care about Beauty salons in Austria — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 1,660,408 people in Austria.
The average Beauty salons fan in Austria is 40.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Dresses, Skin care, Blouse, with strongest over-indexing on Dresses (1.52× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Beauty salons fan in Austria is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Dresses.
The key figures that characterise the Beauty salons profile in Austria.
73.0% are female, 27.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 40.4 |
| Estimated audience size | 1,660,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Beauty salons audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.31× | |
| 02 | Upper Austria | ~300K | 1.26× | |
| 03 | Vienna | ~400K | 1.16× | |
| 04 | Tyrol | ~100K | 1.08× | |
| 05 | Vorarlberg | ~60K | 0.98× | |
| 06 | Carinthia (state) | ~80K | 0.93× | |
| 07 | Burgenland | ~40K | 0.90× | |
| 08 | Lower Austria | ~200K | 0.87× | |
| 09 | Styria | ~100K | 0.71× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyebrow | Beauty & Wellness | 1.77× | ||
| 02 | Eyelash | Beauty & Wellness | 1.73× | ||
| 03 | Beauty Makeup | Beauty & Wellness | 1.70× | ||
| 04 | Bonprix | Shopping | 1.67× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 1.66× | ||
| 06 | Permanent makeup | Beauty & Wellness | 1.64× | ||
| 07 | Blouse | Fashion & Accessoires | 1.63× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 09 | Sol de Janeiro | Beauty & Wellness | 1.61× | ||
| 10 | MAC Cosmetics | Beauty & Wellness | 1.60× | ||
| 11 | Sephora | Shopping | 1.59× | ||
| 12 | Skin care | Beauty & Wellness | 1.58× | ||
| 13 | Makeup Lessons | Beauty & Wellness | 1.58× | ||
| 14 | Nail art | Beauty & Wellness | 1.56× | ||
| 15 | Essonne | POI | 1.53× | ||
| 16 | Dresses | Fashion & Accessoires | 1.52× | ||
| 17 | Nail polish | Beauty & Wellness | 1.52× | ||
| 18 | Evening gown | Fashion & Accessoires | 1.52× | ||
| 19 | Party dress | Fashion & Accessoires | 1.51× | ||
| 20 | Make-up artist | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.23× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Early Adopter Mentality | POWER | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.57× | |
| Travelling | THRILL | 0.64× | |
| Mindfulness | BALANCE | 0.65× |
Beauty salons has an estimated audience of 1,660,408 people in Austria, concentrated in Vienna and Upper Austria.
73.0% of Beauty salons fans are female, 27.0% are male, with an average age of 40.4 years.
Beauty salons fans show strongest brand affinity for Dresses (1.52×), Skin care (1.58×), and Blouse (1.63×) over the country average.
Beauty salons fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~300K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Skin care (1.58×), Blouse (1.63×), Natural skin care (1.61×), and Bonprix (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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