A data profile of the people who buy, follow and care about Beauty salons in Netherlands — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 3,403,415 people in Netherlands.
The average Beauty salons fan in Netherlands is 42.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Dresses, Spas, Children's clothing, with strongest over-indexing on Dresses (1.5× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Beauty salons fan in Netherlands is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Dresses.
The key figures that characterise the Beauty salons profile in Netherlands.
74.6% are female, 25.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.6 |
| Estimated audience size | 3,403,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Beauty salons audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~300K | 2.25× | |
| 02 | North Holland | ~700K | 1.18× | |
| 03 | Flevoland | ~100K | 1.06× | |
| 04 | Zuid-Holland | ~800K | 0.97× | |
| 05 | Limburg | ~200K | 0.96× | |
| 06 | North Brabant | ~500K | 0.94× | |
| 07 | Zeeland | ~70K | 0.91× | |
| 08 | Drenthe | ~90K | 0.82× | |
| 09 | Friesland | ~100K | 0.81× | |
| 10 | Gelderland | ~300K | 0.79× | |
| 11 | Overijssel | ~200K | 0.79× | |
| 12 | Utrecht | ~200K | 0.73× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 1.80× | ||
| 02 | Sol de Janeiro | Beauty & Wellness | 1.80× | ||
| 03 | Bonprix | Shopping | 1.72× | ||
| 04 | Skin care | Beauty & Wellness | 1.70× | ||
| 05 | Eyelash | Beauty & Wellness | 1.69× | ||
| 06 | Loavies | Fashion & Accessoires | 1.64× | ||
| 07 | Sephora | Shopping | 1.64× | ||
| 08 | Makeup Tutorials | Beauty & Wellness | 1.61× | ||
| 09 | Nail art | Beauty & Wellness | 1.61× | ||
| 10 | Blouse | Fashion & Accessoires | 1.60× | ||
| 11 | Skirt | Fashion & Accessoires | 1.56× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.56× | ||
| 13 | Permanent makeup | Beauty & Wellness | 1.56× | ||
| 14 | Libelle | Pets & Animals | 1.54× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 16 | Pedicure | Beauty & Wellness | 1.53× | ||
| 17 | Spas | Beauty & Wellness | 1.52× | ||
| 18 | Manicure | Beauty & Wellness | 1.52× | ||
| 19 | Omoda | Shopping | 1.51× | ||
| 20 | Dresses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Indulgence | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.64× | |
| Urban Lifestyle | OPEN | 0.67× | |
| Social Media Usage | JOY | 0.70× |
Beauty salons has an estimated audience of 3,403,415 people in Netherlands, concentrated in Zuid-Holland and North Holland.
74.6% of Beauty salons fans are female, 25.4% are male, with an average age of 42.6 years.
Beauty salons fans show strongest brand affinity for Dresses (1.5×), Spas (1.52×), and Children's clothing (1.53×) over the country average.
Beauty salons fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Spas (1.52×), Children's clothing (1.53×), Skin care (1.7×), and Blouse (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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