A data profile of the people who buy, follow and care about Supermarket in Netherlands — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 3,415,519 people in Netherlands.
The average Supermarket fan in Netherlands is 45.5 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, Gelderland.
Top brand affinities include Aldi, Jumbo (supermarket), Lidl, with strongest over-indexing on Aldi (2.23× the country average).
Demographically, the Supermarket audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Supermarket fan in Netherlands is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Aldi.
The key figures that characterise the Supermarket profile in Netherlands.
60.6% are female, 39.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 45.5 |
| Estimated audience size | 3,415,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Supermarket audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.28× | |
| 02 | Limburg | ~300K | 1.24× | |
| 03 | Gelderland | ~500K | 1.20× | |
| 04 | Zeeland | ~80K | 1.11× | |
| 05 | Drenthe | ~100K | 1.10× | |
| 06 | Overijssel | ~300K | 1.06× | |
| 07 | Friesland | ~100K | 1.00× | |
| 08 | Utrecht | ~300K | 0.98× | |
| 09 | North Brabant | ~500K | 0.92× | |
| 10 | Zuid-Holland | ~700K | 0.89× | |
| 11 | Flevoland | ~80K | 0.81× | |
| 12 | Groningen | ~80K | 0.72× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.27× | ||
| 02 | Dirk van den Broek | Food & Beverages | 2.61× | ||
| 03 | DekaMarkt | Food & Beverages | 2.59× | ||
| 04 | Aldi | Shopping | 2.23× | ||
| 05 | Scapino | Fashion & Accessoires | 2.17× | ||
| 06 | Lidl | Shopping | 2.15× | ||
| 07 | Bruna (company) | Literature | 2.15× | ||
| 08 | postcode loterij | Games | 1.99× | ||
| 09 | Jumbo (supermarket) | Shopping | 1.98× | ||
| 10 | Center Parcs | Travel & Leisure | 1.92× | ||
| 11 | Kruidvat | Shopping | 1.91× | ||
| 12 | HEMA | Shopping | 1.90× | ||
| 13 | Marco Borsato | Music & Radio | 1.76× | ||
| 14 | Etos | Health | 1.71× | ||
| 15 | PostNL | Technology & Electronics | 1.67× | ||
| 16 | De Stentor | News | 1.62× | ||
| 17 | Nederlandse Spoorwegen | Cars & Mobility | 1.60× | ||
| 18 | Albert Heijn | Shopping | 1.58× | ||
| 19 | De Gelderlander | News | 1.56× | ||
| 20 | RTL 4 | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Urban Lifestyle | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Healthy Lifestyle | BALANCE | 0.51× | |
| Sustainability | BALANCE | 0.69× |
Supermarket has an estimated audience of 3,415,519 people in Netherlands, concentrated in North Holland and Zuid-Holland.
60.6% of Supermarket fans are female, 39.4% are male, with an average age of 45.5 years.
Supermarket fans show strongest brand affinity for Aldi (2.23×), Jumbo (supermarket) (1.98×), and Lidl (2.15×) over the country average.
Supermarket fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~700K), and Gelderland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Jumbo (supermarket) (1.98×), Lidl (2.15×), Kruidvat (1.91×), and HEMA (1.9×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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