A data profile of the people who buy, follow and care about De Gelderlander in Netherlands — modelled from more than twelve digital signal sources. De Gelderlander has an estimated audience of 4,412,963 people in Netherlands.
The average De Gelderlander fan in Netherlands is 43.8 years old, more female, and lives primarily in Gelderland.
The audience is concentrated in Gelderland, North Brabant, Zuid-Holland.
Top brand affinities include Shopping and fashion, Max Verstappen, Jumbo (supermarket), with strongest over-indexing on Shopping and fashion (2.77× the country average).
Demographically, the De Gelderlander audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical De Gelderlander fan in Netherlands is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the De Gelderlander profile in Netherlands.
61.2% are female, 38.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.8 |
| Estimated audience size | 4,412,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide De Gelderlander audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 92.0% |
| Belgium | 3.0% |
| Germany | 2.8% |
Where the De Gelderlander audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1.5M | 7.49× | |
| 02 | North Brabant | ~500K | 0.77× | |
| 03 | Limburg | ~200K | 0.70× | |
| 04 | Overijssel | ~200K | 0.53× | |
| 05 | Utrecht | ~200K | 0.50× | |
| 06 | Drenthe | ~60K | 0.43× | |
| 07 | Friesland | ~60K | 0.33× | |
| 08 | Zeeland | ~30K | 0.33× | |
| 09 | Zuid-Holland | ~300K | 0.31× | |
| 10 | Flevoland | ~30K | 0.28× | |
| 11 | North Holland | ~200K | 0.21× | |
| 12 | Groningen | ~30K | 0.21× |
The strongest cross-interests of the De Gelderlander audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.77× | ||
| 02 | Vitesse | Sports | 2.55× | ||
| 03 | Sunweb | Travel & Leisure | 2.03× | ||
| 04 | Game consoles | Technology & Electronics | 1.93× | ||
| 05 | Hornbach | Shopping | 1.81× | ||
| 06 | Garden centre | Home & Garden | 1.81× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.80× | ||
| 08 | Solar energy | Home & Garden | 1.79× | ||
| 09 | Max Verstappen | Sports | 1.76× | ||
| 10 | Zoo | Kids & Family | 1.70× | ||
| 11 | Sustainable energy | Home & Garden | 1.70× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.68× | ||
| 13 | HEMA | Shopping | 1.68× | ||
| 14 | Solar panel | Home & Garden | 1.65× | ||
| 15 | Rabobank | Business & Career | 1.61× | ||
| 16 | Lidl | Shopping | 1.60× | ||
| 17 | Renewable energy | Business & Career | 1.58× | ||
| 18 | Supermarket | Shopping | 1.56× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 20 | TUI | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.67× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.87× |
De Gelderlander has an estimated audience of 4,412,963 people in Netherlands, concentrated in Gelderland and North Brabant.
61.2% of De Gelderlander fans are female, 38.8% are male, with an average age of 43.8 years.
De Gelderlander fans show strongest brand affinity for Shopping and fashion (2.77×), Max Verstappen (1.76×), and Jumbo (supermarket) (1.68×) over the country average.
De Gelderlander fans in Netherlands are most concentrated in Gelderland (reach ~1.5M), North Brabant (reach ~500K), and Zuid-Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond De Gelderlander itself, the audience over-indexes on Max Verstappen (1.76×), Jumbo (supermarket) (1.68×), Hornbach (1.81×), and HEMA (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for De Gelderlander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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