A data profile of the people who buy, follow and care about Algemeen Dagblad in Netherlands — modelled from more than twelve digital signal sources. Algemeen Dagblad has an estimated audience of 10,007,657 people in Netherlands.
The average Algemeen Dagblad fan in Netherlands is 43.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Breaking news, TV-Gids, Binge-watching, with strongest over-indexing on Breaking news (19.19× the country average).
Demographically, the Algemeen Dagblad audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Algemeen Dagblad fan in Netherlands is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Breaking news.
The key figures that characterise the Algemeen Dagblad profile in Netherlands.
59.4% are female, 40.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.2 |
| Estimated audience size | 10,007,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Algemeen Dagblad audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 12.3% |
| India | 11.9% |
| China | 10.1% |
Where the Algemeen Dagblad audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~3M | 1.71× | |
| 02 | Friesland | ~500K | 1.32× | |
| 03 | Drenthe | ~400K | 1.24× | |
| 04 | Utrecht | ~800K | 1.06× | |
| 05 | Gelderland | ~1M | 0.99× | |
| 06 | Zeeland | ~200K | 0.96× | |
| 07 | Groningen | ~300K | 0.83× | |
| 08 | Overijssel | ~600K | 0.81× | |
| 09 | Limburg | ~500K | 0.80× | |
| 10 | Flevoland | ~200K | 0.80× | |
| 11 | North Brabant | ~1.5M | 0.79× | |
| 12 | North Holland | ~1M | 0.67× |
The strongest cross-interests of the Algemeen Dagblad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Binge-watching | Movies & TV | 34.02× | ||
| 02 | Gazeta Wyborcza | News | 23.67× | ||
| 03 | Cyfrowy Polsat | Movies & TV | 21.31× | ||
| 04 | Breaking news | Movies & TV | 19.19× | ||
| 05 | Onet.pl | News | 18.57× | ||
| 06 | Internet of Things | Business & Career | 10.92× | ||
| 07 | Urban planning | Business & Career | 4.58× | ||
| 08 | News broadcasting | Business & Career | 4.54× | ||
| 09 | TV-Gids | Movies & TV | 4.53× | ||
| 10 | Obituary | Literature | 4.13× | ||
| 11 | Wikipedia | Internet & Social Media | 3.89× | ||
| 12 | Online newspaper | News | 3.29× | ||
| 13 | Trouw | News | 3.10× | ||
| 14 | Radio2 | Music & Radio | 3.10× | ||
| 15 | NPO 2 | Movies & TV | 3.01× | ||
| 16 | Investor | Business & Career | 2.91× | ||
| 17 | Chat GPT | Technology & Electronics | 2.57× | ||
| 18 | NPO 1 | Movies & TV | 2.23× | ||
| 19 | Broadcasting | Movies & TV | 2.02× | ||
| 20 | Gift | Shopping | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Urban Lifestyle | OPEN | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.27× | |
| Healthy Lifestyle | BALANCE | 0.43× | |
| Need for Security | CONSERVATISM | 0.45× |
Algemeen Dagblad has an estimated audience of 10,007,657 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
59.4% of Algemeen Dagblad fans are female, 40.6% are male, with an average age of 43.2 years.
Algemeen Dagblad fans show strongest brand affinity for Breaking news (19.19×), TV-Gids (4.53×), and Binge-watching (34.02×) over the country average.
Algemeen Dagblad fans in Netherlands are most concentrated in Zuid-Holland (reach ~3M), North Brabant (reach ~1.5M), and Gelderland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Algemeen Dagblad itself, the audience over-indexes on TV-Gids (4.53×), Binge-watching (34.02×), Onet.pl (18.57×), and Wikipedia (3.89×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Algemeen Dagblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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