A data profile of the people who buy, follow and care about Brabants Dagblad in Netherlands — modelled from more than twelve digital signal sources. Brabants Dagblad has an estimated audience of 3,171,171 people in Netherlands.
The average Brabants Dagblad fan in Netherlands is 43.9 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Gelderland, Zuid-Holland.
Top brand affinities include PSV Eindhoven, Max Verstappen, Willem II (football club), with strongest over-indexing on PSV Eindhoven (2.37× the country average).
Demographically, the Brabants Dagblad audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Brabants Dagblad fan in Netherlands is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for PSV Eindhoven.
The key figures that characterise the Brabants Dagblad profile in Netherlands.
59.0% are female, 41.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.9 |
| Estimated audience size | 3,171,171 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide Brabants Dagblad audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 93.9% |
| Belgium | 2.3% |
| Germany | 1.2% |
Where the Brabants Dagblad audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~2M | 9.17× | |
| 02 | Gelderland | ~500K | 1.23× | |
| 03 | Zeeland | ~30K | 0.40× | |
| 04 | Zuid-Holland | ~200K | 0.25× | |
| 05 | Limburg | ~50K | 0.24× | |
| 06 | Flevoland | ~20K | 0.24× | |
| 07 | Drenthe | ~20K | 0.23× | |
| 08 | North Holland | ~100K | 0.20× | |
| 09 | Friesland | ~20K | 0.20× | |
| 10 | Groningen | ~20K | 0.20× | |
| 11 | Overijssel | ~40K | 0.18× | |
| 12 | Utrecht | ~30K | 0.14× |
The strongest cross-interests of the Brabants Dagblad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Willem II (football club) | Sports | 5.23× | ||
| 02 | Iced tea | Food & Beverages | 5.23× | ||
| 03 | Brazil national football team | Sports | 3.72× | ||
| 04 | Taco Bell | Food & Beverages | 3.49× | ||
| 05 | Las Vegas | Travel & Leisure | 2.78× | ||
| 06 | Kaufland | Shopping | 2.60× | ||
| 07 | PSV Eindhoven | Sports | 2.37× | ||
| 08 | Garden centre | Home & Garden | 1.85× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.75× | ||
| 10 | Solar energy | Home & Garden | 1.72× | ||
| 11 | Max Verstappen | Sports | 1.66× | ||
| 12 | Eredivisie | Sports | 1.65× | ||
| 13 | Sauna | Home & Garden | 1.60× | ||
| 14 | Zoo | Kids & Family | 1.58× | ||
| 15 | Bol.com | Shopping | 1.56× | ||
| 16 | Sustainable energy | Home & Garden | 1.55× | ||
| 17 | Hardware store | Home & Garden | 1.55× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Etos | Health | 1.51× | ||
| 20 | Snack food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.83× |
Brabants Dagblad has an estimated audience of 3,171,171 people in Netherlands, concentrated in North Brabant and Gelderland.
59.0% of Brabants Dagblad fans are female, 41.0% are male, with an average age of 43.9 years.
Brabants Dagblad fans show strongest brand affinity for PSV Eindhoven (2.37×), Max Verstappen (1.66×), and Willem II (football club) (5.23×) over the country average.
Brabants Dagblad fans in Netherlands are most concentrated in North Brabant (reach ~2M), Gelderland (reach ~500K), and Zuid-Holland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Brabants Dagblad itself, the audience over-indexes on Max Verstappen (1.66×), Willem II (football club) (5.23×), Bol.com (1.56×), and Etos (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Brabants Dagblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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