A data profile of the people who buy, follow and care about Sustainable energy in Netherlands — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 1,958,574 people in Netherlands.
The average Sustainable energy fan in Netherlands is 42.8 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Solar power, Renewable energy, Efficient energy use, with strongest over-indexing on Solar power (19.78× the country average).
Demographically, the Sustainable energy audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sustainable energy fan in Netherlands is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Solar power.
The key figures that characterise the Sustainable energy profile in Netherlands.
52.8% are female, 47.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.8 |
| Estimated audience size | 1,958,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Sustainable energy audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.09× | |
| 02 | Zeeland | ~40K | 1.07× | |
| 03 | Groningen | ~70K | 1.02× | |
| 04 | Drenthe | ~60K | 1.02× | |
| 05 | Friesland | ~70K | 1.00× | |
| 06 | Limburg | ~100K | 0.99× | |
| 07 | Overijssel | ~100K | 0.98× | |
| 08 | Utrecht | ~100K | 0.95× | |
| 09 | North Holland | ~300K | 0.94× | |
| 10 | Gelderland | ~200K | 0.94× | |
| 11 | North Brabant | ~300K | 0.93× | |
| 12 | Zuid-Holland | ~400K | 0.91× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 19.78× | ||
| 02 | Energy conservation | Home & Garden | 18.46× | ||
| 03 | Efficient energy use | Technology & Electronics | 15.53× | ||
| 04 | Renewable energy | Business & Career | 14.03× | ||
| 05 | Heat pump | Home & Garden | 13.22× | ||
| 06 | Green building | Home & Garden | 12.98× | ||
| 07 | Wind power | Home & Garden | 12.53× | ||
| 08 | Solar panel | Home & Garden | 8.77× | ||
| 09 | Photovoltaics | Home & Garden | 7.95× | ||
| 10 | Solar cell | Home & Garden | 7.95× | ||
| 11 | Photovoltaic system | Home & Garden | 7.95× | ||
| 12 | Vehicle insurance | Cars & Mobility | 7.20× | ||
| 13 | Pension | Business & Career | 6.91× | ||
| 14 | Solar energy | Home & Garden | 5.31× | ||
| 15 | HVAC | Home & Garden | 5.28× | ||
| 16 | Small and medium enterprises | Business & Career | 4.75× | ||
| 17 | ABN AMRO | Business & Career | 2.72× | ||
| 18 | Hornbach | Shopping | 2.54× | ||
| 19 | Toto (band) | Music & Radio | 2.48× | ||
| 20 | Max Verstappen | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.70× | |
| Travelling | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Travelling | THRILL | 1.67× |
Sustainable energy has an estimated audience of 1,958,574 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.8% of Sustainable energy fans are female, 47.2% are male, with an average age of 42.8 years.
Sustainable energy fans show strongest brand affinity for Solar power (19.78×), Renewable energy (14.03×), and Efficient energy use (15.53×) over the country average.
Sustainable energy fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Renewable energy (14.03×), Efficient energy use (15.53×), Solar panel (8.77×), and Green building (12.98×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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