Rascasse Audience Intelligence

Sustainable energy Audience in Netherlands

A data profile of the people who buy, follow and care about Sustainable energy in Netherlands — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 1,958,574 people in Netherlands.

The average Sustainable energy fan in Netherlands is 42.8 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Solar power, Renewable energy, Efficient energy use, with strongest over-indexing on Solar power (19.78× the country average).

Demographically, the Sustainable energy audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Sustainable energy fan in Netherlands is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Sustainable energy profile in Netherlands.

Audience size
2M
in Netherlands
Gender
52.8%
47.2% male
Age
42.8
average years
Country rank
#571
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable energy fans

52.8% are female, 47.2% are male, average age 42.8.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Sustainable energy audience in Netherlands
MetricValue
Female52.8%
Male47.2%
Average age42.8
Estimated audience size1,958,574
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Sustainable energy audience in Netherlands
Age bracketShare%
16-1915%
20-2916%
30-3916%
40-4921%
50+31%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Sustainable energy audience comes from Netherlands.

Worldwide audience distribution share by country for Sustainable energy
CountryShare
United States21.3%
Germany8.9%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable energy audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Sustainable energy fans by region: top regions in Netherlands
#RegionReachAffinity×
01Flevoland~60K1.09×
02Zeeland~40K1.07×
03Groningen~70K1.02×
04Drenthe~60K1.02×
05Friesland~70K1.00×
06Limburg~100K0.99×
07Overijssel~100K0.98×
08Utrecht~100K0.95×
09North Holland~300K0.94×
10Gelderland~200K0.94×
11North Brabant~300K0.93×
12Zuid-Holland~400K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable energy audience
#·InterestCategoryAffinity×
01Solar powerHome & Garden19.78×
02Energy conservationHome & Garden18.46×
03Efficient energy useTechnology & Electronics15.53×
04Renewable energyBusiness & Career14.03×
05Heat pumpHome & Garden13.22×
06Green buildingHome & Garden12.98×
07Wind powerHome & Garden12.53×
08Solar panelHome & Garden8.77×
09PhotovoltaicsHome & Garden7.95×
10Solar cellHome & Garden7.95×
11Photovoltaic systemHome & Garden7.95×
12Vehicle insuranceCars & Mobility7.20×
13PensionBusiness & Career6.91×
14Solar energyHome & Garden5.31×
15HVACHome & Garden5.28×
16Small and medium enterprisesBusiness & Career4.75×
17ABN AMROBusiness & Career2.72×
18HornbachShopping2.54×
19Toto (band)Music & Radio2.48×
20Max VerstappenSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable energy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.70×
TravellingTHRILL1.67×
Early Adopter MentalityPOWER1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable energy audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.38×
Early Adopter MentalityPOWER1.39×
TravellingTHRILL1.67×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sustainable energy have in Netherlands?

Sustainable energy has an estimated audience of 1,958,574 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Sustainable energy fans?

52.8% of Sustainable energy fans are female, 47.2% are male, with an average age of 42.8 years.

03

Which brands do Sustainable energy fans like most?

Sustainable energy fans show strongest brand affinity for Solar power (19.78×), Renewable energy (14.03×), and Efficient energy use (15.53×) over the country average.

04

Where do Sustainable energy fans live in Netherlands?

Sustainable energy fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable energy fans also like?

Beyond Sustainable energy itself, the audience over-indexes on Renewable energy (14.03×), Efficient energy use (15.53×), Solar panel (8.77×), and Green building (12.98×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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