A data profile of the people who buy, follow and care about Renewable energy in Netherlands — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 2,599,838 people in Netherlands.
The average Renewable energy fan in Netherlands is 43.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Sustainable energy, Efficient energy use, Solar power, with strongest over-indexing on Sustainable energy (16.28× the country average).
Demographically, the Renewable energy audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Renewable energy fan in Netherlands is balanced, around 43.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Netherlands.
50.7% are female, 49.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 43.7 |
| Estimated audience size | 2,599,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Renewable energy audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.64× | |
| 02 | Zuid-Holland | ~900K | 1.40× | |
| 03 | Groningen | ~100K | 1.16× | |
| 04 | Flevoland | ~80K | 1.04× | |
| 05 | Utrecht | ~200K | 0.97× | |
| 06 | Overijssel | ~200K | 0.97× | |
| 07 | Drenthe | ~80K | 0.95× | |
| 08 | Zeeland | ~50K | 0.95× | |
| 09 | North Brabant | ~400K | 0.94× | |
| 10 | Friesland | ~90K | 0.94× | |
| 11 | Gelderland | ~300K | 0.93× | |
| 12 | Limburg | ~200K | 0.92× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 16.28× | ||
| 02 | Solar power | Home & Garden | 16.07× | ||
| 03 | Energy conservation | Home & Garden | 16.00× | ||
| 04 | Efficient energy use | Technology & Electronics | 13.57× | ||
| 05 | Heat pump | Home & Garden | 12.28× | ||
| 06 | Green building | Home & Garden | 11.69× | ||
| 07 | Wind power | Home & Garden | 11.63× | ||
| 08 | Boiler | Home & Garden | 9.16× | ||
| 09 | Solar panel | Home & Garden | 7.14× | ||
| 10 | Photovoltaics | Home & Garden | 7.05× | ||
| 11 | Engie | Home & Garden | 6.87× | ||
| 12 | Pension | Business & Career | 5.46× | ||
| 13 | HVAC | Home & Garden | 5.45× | ||
| 14 | Vehicle insurance | Cars & Mobility | 5.04× | ||
| 15 | Solar energy | Home & Garden | 4.54× | ||
| 16 | Small and medium enterprises | Business & Career | 3.99× | ||
| 17 | Hornbach | Shopping | 2.43× | ||
| 18 | ABN AMRO | Business & Career | 2.17× | ||
| 19 | Toto (band) | Music & Radio | 1.78× | ||
| 20 | Max Verstappen | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 4.21× | |
| Design Affinity | PREMIUM | 1.53× | |
| Travelling | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Social Media Usage | JOY | 1.51× |
Renewable energy has an estimated audience of 2,599,838 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.7% of Renewable energy fans are female, 49.3% are male, with an average age of 43.7 years.
Renewable energy fans show strongest brand affinity for Sustainable energy (16.28×), Efficient energy use (13.57×), and Solar power (16.07×) over the country average.
Renewable energy fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Efficient energy use (13.57×), Solar power (16.07×), Green building (11.69×), and Solar panel (7.14×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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