Rascasse Audience Intelligence

Renewable energy Audience in Netherlands

A data profile of the people who buy, follow and care about Renewable energy in Netherlands — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 2,599,838 people in Netherlands.

The average Renewable energy fan in Netherlands is 43.7 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Sustainable energy, Efficient energy use, Solar power, with strongest over-indexing on Sustainable energy (16.28× the country average).

Demographically, the Renewable energy audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Renewable energy fan in Netherlands is balanced, around 43.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Renewable energy profile in Netherlands.

Audience size
2.6M
in Netherlands
Gender
50.7%
49.3% male
Age
43.7
average years
Country rank
#356
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renewable energy fans

50.7% are female, 49.3% are male, average age 43.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Renewable energy audience in Netherlands
MetricValue
Female50.7%
Male49.3%
Average age43.7
Estimated audience size2,599,838
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Renewable energy audience in Netherlands
Age bracketShare%
16-1913%
20-2915%
30-3916%
40-4921%
50+34%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Renewable energy audience comes from Netherlands.

Worldwide audience distribution share by country for Renewable energy
CountryShare
United States19.2%
Germany7.4%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renewable energy audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Renewable energy fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~800K1.64×
02Zuid-Holland~900K1.40×
03Groningen~100K1.16×
04Flevoland~80K1.04×
05Utrecht~200K0.97×
06Overijssel~200K0.97×
07Drenthe~80K0.95×
08Zeeland~50K0.95×
09North Brabant~400K0.94×
10Friesland~90K0.94×
11Gelderland~300K0.93×
12Limburg~200K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renewable energy audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden16.28×
02Solar powerHome & Garden16.07×
03Energy conservationHome & Garden16.00×
04Efficient energy useTechnology & Electronics13.57×
05Heat pumpHome & Garden12.28×
06Green buildingHome & Garden11.69×
07Wind powerHome & Garden11.63×
08BoilerHome & Garden9.16×
09Solar panelHome & Garden7.14×
10PhotovoltaicsHome & Garden7.05×
11EngieHome & Garden6.87×
12PensionBusiness & Career5.46×
13HVACHome & Garden5.45×
14Vehicle insuranceCars & Mobility5.04×
15Solar energyHome & Garden4.54×
16Small and medium enterprisesBusiness & Career3.99×
17HornbachShopping2.43×
18ABN AMROBusiness & Career2.17×
19Toto (band)Music & Radio1.78×
20Max VerstappenSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renewable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Renewable energy audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.21×
Design AffinityPREMIUM1.53×
TravellingTHRILL1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Renewable energy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
Early Adopter MentalityPOWER1.13×
Social Media UsageJOY1.51×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Renewable energy have in Netherlands?

Renewable energy has an estimated audience of 2,599,838 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Renewable energy fans?

50.7% of Renewable energy fans are female, 49.3% are male, with an average age of 43.7 years.

03

Which brands do Renewable energy fans like most?

Renewable energy fans show strongest brand affinity for Sustainable energy (16.28×), Efficient energy use (13.57×), and Solar power (16.07×) over the country average.

04

Where do Renewable energy fans live in Netherlands?

Renewable energy fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Renewable energy fans also like?

Beyond Renewable energy itself, the audience over-indexes on Efficient energy use (13.57×), Solar power (16.07×), Green building (11.69×), and Solar panel (7.14×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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