A data profile of the people who buy, follow and care about Psychology in Netherlands — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 4,353,085 people in Netherlands.
The average Psychology fan in Netherlands is 44.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Instagram, YouTube, with strongest over-indexing on Jumbo (supermarket) (1.73× the country average).
Demographically, the Psychology audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Psychology fan in Netherlands is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Psychology profile in Netherlands.
67.9% are female, 32.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.9 |
| Estimated audience size | 4,353,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Psychology audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.72× | |
| 02 | Zuid-Holland | ~1.5M | 1.48× | |
| 03 | Flevoland | ~100K | 1.19× | |
| 04 | North Brabant | ~700K | 1.03× | |
| 05 | Limburg | ~300K | 1.00× | |
| 06 | Utrecht | ~300K | 0.94× | |
| 07 | Groningen | ~100K | 0.94× | |
| 08 | Gelderland | ~500K | 0.90× | |
| 09 | Overijssel | ~300K | 0.88× | |
| 10 | Drenthe | ~100K | 0.79× | |
| 11 | Friesland | ~100K | 0.78× | |
| 12 | Zeeland | ~70K | 0.77× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal development | Business & Career | 2.12× | ||
| 02 | Quality of life | Health | 2.07× | ||
| 03 | Jumbo (supermarket) | Shopping | 1.73× | ||
| 04 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 05 | Beauty | Beauty & Wellness | 1.63× | ||
| 06 | Dutch language | Politics & Society | 1.63× | ||
| 07 | Hotels | Travel & Leisure | 1.63× | ||
| 08 | Politics and social issues | Politics & Society | 1.62× | ||
| 09 | Current events | Arts & Culture | 1.62× | ||
| 10 | Social media | Business & Career | 1.62× | ||
| 11 | Magazines | Literature | 1.60× | ||
| 12 | Physical exercise | Sports | 1.60× | ||
| 13 | Cooking | Food & Beverages | 1.58× | ||
| 14 | HEMA | Shopping | 1.57× | ||
| 15 | Design | Home & Garden | 1.56× | ||
| 16 | Fitness and wellness | Sports | 1.56× | ||
| 17 | Business | Business & Career | 1.56× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | YouTube | Movies & TV | 1.51× | ||
| 20 | Shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.55× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Individualism | JOY | 0.84× |
Psychology has an estimated audience of 4,353,085 people in Netherlands, concentrated in Zuid-Holland and North Holland.
67.9% of Psychology fans are female, 32.1% are male, with an average age of 44.9 years.
Psychology fans show strongest brand affinity for Jumbo (supermarket) (1.73×), Instagram (1.53×), and YouTube (1.51×) over the country average.
Psychology fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on Instagram (1.53×), YouTube (1.51×), Shopping (1.51×), and Beauty (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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