A data profile of the people who buy, follow and care about Design in Netherlands — modelled from more than twelve digital signal sources. Design has an estimated audience of 7,601,792 people in Netherlands.
The average Design fan in Netherlands is 44.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Family, Walking, ABN AMRO, with strongest over-indexing on Family (1.54× the country average).
Demographically, the Design audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Design fan in Netherlands is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Family.
The key figures that characterise the Design profile in Netherlands.
57.7% are female, 42.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.0 |
| Estimated audience size | 7,601,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Design audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 1.44× | |
| 02 | North Brabant | ~1.5M | 1.30× | |
| 03 | Zuid-Holland | ~2.5M | 1.27× | |
| 04 | Gelderland | ~1M | 1.12× | |
| 05 | Flevoland | ~200K | 1.11× | |
| 06 | Overijssel | ~600K | 1.08× | |
| 07 | Limburg | ~500K | 1.00× | |
| 08 | Friesland | ~300K | 0.97× | |
| 09 | Drenthe | ~200K | 0.92× | |
| 10 | Groningen | ~200K | 0.90× | |
| 11 | Zeeland | ~100K | 0.63× | |
| 12 | Utrecht | ~300K | 0.54× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 1.94× | ||
| 02 | Refrigerator | Home & Garden | 1.94× | ||
| 03 | Belgium | Travel & Leisure | 1.63× | ||
| 04 | Happiness | Health | 1.63× | ||
| 05 | Weddings | Kids & Family | 1.63× | ||
| 06 | Toys | Games | 1.60× | ||
| 07 | Etos | Health | 1.59× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 09 | Kitchen | Home & Garden | 1.58× | ||
| 10 | Documentary movies | Movies & TV | 1.57× | ||
| 11 | Center Parcs | Travel & Leisure | 1.57× | ||
| 12 | Home Appliances | Home & Garden | 1.57× | ||
| 13 | Psychology | Business & Career | 1.56× | ||
| 14 | Spas | Beauty & Wellness | 1.56× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.56× | ||
| 16 | Drawing | Home & Garden | 1.56× | ||
| 17 | Technology & Electronics | 1.55× | |||
| 18 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 19 | Family | Kids & Family | 1.54× | ||
| 20 | ABN AMRO | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Extroversion | THRILL | 1.38× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.95× | |
| Social Media Usage | JOY | 1.00× |
Design has an estimated audience of 7,601,792 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.7% of Design fans are female, 42.3% are male, with an average age of 44.0 years.
Design fans show strongest brand affinity for Family (1.54×), Walking (1.94×), and ABN AMRO (1.52×) over the country average.
Design fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Design itself, the audience over-indexes on Walking (1.94×), ABN AMRO (1.52×), Etos (1.59×), and Belgium (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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