A data profile of the people who buy, follow and care about Email in Netherlands — modelled from more than twelve digital signal sources. Email has an estimated audience of 2,604,847 people in Netherlands.
The average Email fan in Netherlands is 44.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (2.8× the country average).
Demographically, the Email audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Email fan in Netherlands is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Netherlands.
59.1% are female, 40.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 44.9 |
| Estimated audience size | 2,604,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Email audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.48× | |
| 02 | Zuid-Holland | ~800K | 1.28× | |
| 03 | North Brabant | ~400K | 1.08× | |
| 04 | Flevoland | ~80K | 1.04× | |
| 05 | Gelderland | ~300K | 1.00× | |
| 06 | Friesland | ~100K | 0.97× | |
| 07 | Limburg | ~200K | 0.96× | |
| 08 | Overijssel | ~200K | 0.93× | |
| 09 | Drenthe | ~70K | 0.90× | |
| 10 | Groningen | ~80K | 0.88× | |
| 11 | Utrecht | ~200K | 0.82× | |
| 12 | Zeeland | ~40K | 0.70× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.80× | |||
| 02 | Social network | Internet & Social Media | 2.64× | ||
| 03 | Android (operating system) | Technology & Electronics | 2.48× | ||
| 04 | Mobile phones | Technology & Electronics | 2.41× | ||
| 05 | Software | Technology & Electronics | 2.17× | ||
| 06 | Smartphones | Technology & Electronics | 1.98× | ||
| 07 | Computers | Technology & Electronics | 1.75× | ||
| 08 | Social media | Business & Career | 1.61× | ||
| 09 | Shoes | Fashion & Accessoires | 1.59× | ||
| 10 | Shopping | Shopping | 1.57× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.57× | ||
| 12 | Physical exercise | Sports | 1.57× | ||
| 13 | Dutch language | Politics & Society | 1.56× | ||
| 14 | Furniture | Home & Garden | 1.56× | ||
| 15 | Design | Home & Garden | 1.55× | ||
| 16 | Business | Business & Career | 1.55× | ||
| 17 | Beauty | Beauty & Wellness | 1.54× | ||
| 18 | The Hague | Travel & Leisure | 1.54× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.28× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Individualism | JOY | 0.80× |
Email has an estimated audience of 2,604,847 people in Netherlands, concentrated in Zuid-Holland and North Holland.
59.1% of Email fans are female, 40.9% are male, with an average age of 44.9 years.
Email fans show strongest brand affinity for Google (2.8×), Social network (2.64×), and Mobile phones (2.41×) over the country average.
Email fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Social network (2.64×), Mobile phones (2.41×), Software (2.17×), and Instagram (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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