A data profile of the people who buy, follow and care about Software in Netherlands — modelled from more than twelve digital signal sources. Software has an estimated audience of 5,739,431 people in Netherlands.
The average Software fan in Netherlands is 44.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.66× the country average).
Demographically, the Software audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Software fan in Netherlands is balanced, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Software profile in Netherlands.
52.4% are female, 47.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.4 |
| Estimated audience size | 5,739,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Software audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
Where the Software audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.69× | |
| 02 | Zuid-Holland | ~2.5M | 1.93× | |
| 03 | Utrecht | ~400K | 0.98× | |
| 04 | Overijssel | ~400K | 0.93× | |
| 05 | North Brabant | ~800K | 0.92× | |
| 06 | Groningen | ~200K | 0.90× | |
| 07 | Flevoland | ~100K | 0.77× | |
| 08 | Gelderland | ~500K | 0.76× | |
| 09 | Drenthe | ~100K | 0.74× | |
| 10 | Zeeland | ~80K | 0.67× | |
| 11 | Limburg | ~200K | 0.64× | |
| 12 | Friesland | ~100K | 0.64× |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.17× | |||
| 02 | Internet & Social Media | 1.81× | |||
| 03 | Marktplaats.nl | Shopping | 1.76× | ||
| 04 | Internet & Social Media | 1.72× | |||
| 05 | Hair products | Beauty & Wellness | 1.71× | ||
| 06 | Black Friday (shopping) | Shopping | 1.70× | ||
| 07 | Video hosting service | Technology & Electronics | 1.69× | ||
| 08 | Cruises | Travel & Leisure | 1.68× | ||
| 09 | Rabobank | Business & Career | 1.67× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.66× | ||
| 11 | Wikipedia | Internet & Social Media | 1.66× | ||
| 12 | Real property | Home & Garden | 1.64× | ||
| 13 | Charity and causes | Business & Career | 1.63× | ||
| 14 | Instant messaging | Internet & Social Media | 1.58× | ||
| 15 | TUI | Travel & Leisure | 1.57× | ||
| 16 | Hornbach | Shopping | 1.56× | ||
| 17 | Aldi | Shopping | 1.55× | ||
| 18 | Italian cuisine | Food & Beverages | 1.55× | ||
| 19 | Refrigerator | Home & Garden | 1.53× | ||
| 20 | Online games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Software has an estimated audience of 5,739,431 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.4% of Software fans are female, 47.6% are male, with an average age of 44.4 years.
Software fans show strongest brand affinity for Jumbo (supermarket) (1.66×), WhatsApp (1.81×), and Rabobank (1.67×) over the country average.
Software fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2.5M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Software itself, the audience over-indexes on WhatsApp (1.81×), Rabobank (1.67×), Aldi (1.55×), and Hornbach (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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