Rascasse Audience Intelligence

Online games Audience in Netherlands

A data profile of the people who buy, follow and care about Online games in Netherlands — modelled from more than twelve digital signal sources. Online games has an estimated audience of 1,760,946 people in Netherlands.

The average Online games fan in Netherlands is 41.2 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include CrazyGames, Crazy Games, First-person shooter games, with strongest over-indexing on CrazyGames (7.48× the country average).

Demographically, the Online games audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Online games fan in Netherlands is more male, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for CrazyGames.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Online games profile in Netherlands.

Audience size
1.8M
in Netherlands
Gender
44.7%
55.3% male
Age
41.2
average years
Country rank
#657
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online games fans

44.7% are female, 55.3% are male, average age 41.2.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Online games audience in Netherlands
MetricValue
Female44.7%
Male55.3%
Average age41.2
Estimated audience size1,760,946
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Online games audience in Netherlands
Age bracketShare%
16-1916%
20-2919%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Online games audience comes from Netherlands.

Worldwide audience distribution share by country for Online games
CountryShare
United States16.9%
India4.9%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online games audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Online games fans by region: top regions in Netherlands
#RegionReachAffinity×
01Flevoland~70K1.47×
02North Holland~400K1.24×
03Zuid-Holland~500K1.19×
04North Brabant~300K1.07×
05Gelderland~200K0.99×
06Overijssel~100K0.92×
07Limburg~100K0.92×
08Drenthe~50K0.90×
09Utrecht~100K0.89×
10Groningen~50K0.85×
11Zeeland~30K0.83×
12Friesland~50K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online games audience
#·InterestCategoryAffinity×
01CrazyGamesGames7.48×
02Crazy GamesGames5.15×
03First-person shooter gamesGames4.76×
04GamblingGames3.02×
05Video gamesGames2.37×
06Hip hop musicMusic & Radio2.30×
07Comedy moviesMovies & TV2.20×
08Rock musicMusic & Radio2.19×
09FIFA World CupSports1.92×
10AutomobilesCars & Mobility1.85×
11SoccerSports1.82×
12Max VerstappenSports1.75×
13Jumbo (supermarket)Shopping1.75×
14Google MapsInternet & Social Media1.72×
15PhotographyArts & Culture1.66×
16BusinessBusiness & Career1.59×
17YouTubeMovies & TV1.58×
18ShoppingShopping1.57×
19BeautyBeauty & Wellness1.56×
20InstagramInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Online games audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.31×
TravellingTHRILL1.27×
Early Adopter MentalityPOWER1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Online games audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
IndividualismJOY0.70×
SustainabilityBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Online games have in Netherlands?

Online games has an estimated audience of 1,760,946 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Online games fans?

44.7% of Online games fans are female, 55.3% are male, with an average age of 41.2 years.

03

Which brands do Online games fans like most?

Online games fans show strongest brand affinity for CrazyGames (7.48×), Crazy Games (5.15×), and First-person shooter games (4.76×) over the country average.

04

Where do Online games fans live in Netherlands?

Online games fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Online games fans also like?

Beyond Online games itself, the audience over-indexes on Crazy Games (5.15×), First-person shooter games (4.76×), Max Verstappen (1.75×), and Jumbo (supermarket) (1.75×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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