Rascasse Audience Intelligence

Video games Audience in Netherlands

A data profile of the people who buy, follow and care about Video games in Netherlands — modelled from more than twelve digital signal sources. Video games has an estimated audience of 4,226,649 people in Netherlands.

The average Video games fan in Netherlands is 42.2 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include CrazyGames, Mobile game, Crazy Games, with strongest over-indexing on CrazyGames (1.83× the country average).

Demographically, the Video games audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Video games fan in Netherlands is balanced, around 42.2 years old, with strong Social Media Usage tendencies and a notable affinity for CrazyGames.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Video games profile in Netherlands.

Audience size
4.2M
in Netherlands
Gender
45.4%
54.6% male
Age
42.2
average years
Country rank
#160
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video games fans

45.4% are female, 54.6% are male, average age 42.2.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Video games audience in Netherlands
MetricValue
Female45.4%
Male54.6%
Average age42.2
Estimated audience size4,226,649
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Video games audience in Netherlands
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Video games audience comes from Netherlands.

Worldwide audience distribution share by country for Video games
CountryShare
United States19.5%
India5.7%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video games audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Video games fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~1M1.37×
02Zuid-Holland~1.5M1.29×
03Flevoland~100K1.18×
04North Brabant~700K1.10×
05Limburg~300K1.01×
06Groningen~100K0.96×
07Friesland~200K0.94×
08Gelderland~500K0.91×
09Overijssel~300K0.90×
10Drenthe~100K0.90×
11Utrecht~300K0.88×
12Zeeland~80K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video games audience
#·InterestCategoryAffinity×
01Dota 2Games2.44×
02League of LegendsGames2.38×
03Strategy gamesGames2.31×
04TwitchGames2.27×
05PC gameGames2.22×
06Gaming computerTechnology & Electronics2.20×
07FortniteGames2.19×
08Massively multiplayer online gamesGames2.13×
09Massively multiplayer online role-playing gamesGames2.08×
10GamerGames2.03×
11Mobile gameGames1.98×
12Role-playing gamesGames1.94×
13Game consolesTechnology & Electronics1.88×
14CrazyGamesGames1.83×
15Online gamesGames1.83×
16Crazy GamesGames1.69×
17Puzzle video gamesGames1.68×
18EurojackpotGames1.67×
19Card gamesGames1.67×
20GamblingGames1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Video games audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.87×
PatriotismCONSERVATISM0.84×
Urban LifestyleOPEN0.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Video games audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.46×
Early Adopter MentalityPOWER0.47×
Need for SecurityCONSERVATISM0.52×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Video games have in Netherlands?

Video games has an estimated audience of 4,226,649 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Video games fans?

45.4% of Video games fans are female, 54.6% are male, with an average age of 42.2 years.

03

Which brands do Video games fans like most?

Video games fans show strongest brand affinity for CrazyGames (1.83×), Mobile game (1.98×), and Crazy Games (1.69×) over the country average.

04

Where do Video games fans live in Netherlands?

Video games fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Video games fans also like?

Beyond Video games itself, the audience over-indexes on Mobile game (1.98×), Crazy Games (1.69×), Online games (1.83×), and Game consoles (1.88×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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