A data profile of the people who buy, follow and care about Video games in India — modelled from more than twelve digital signal sources. Video games has an estimated audience of 31,375,585 people in India.
The average Video games fan in India is 31.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include YouTube, Bhojpuri language, Virtual private network, with strongest over-indexing on YouTube (1.51× the country average).
Demographically, the Video games audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Video games fan in India is more male, around 31.6 years old, with strong Community Orientation tendencies and a notable affinity for YouTube.
The key figures that characterise the Video games profile in India.
21.7% are female, 78.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 31.6 |
| Estimated audience size | 31,375,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Video games audience comes from India.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~1.5M | 1.74× | |
| 02 | Madhya Pradesh | ~1M | 1.61× | |
| 03 | Uttar Pradesh | ~2M | 1.43× | |
| 04 | Rajasthan | ~1M | 1.41× | |
| 05 | Punjab (region) | ~600K | 1.40× | |
| 06 | Haryana | ~500K | 1.30× | |
| 07 | Chhattisgarh | ~200K | 1.22× | |
| 08 | Uttarakhand | ~200K | 1.19× | |
| 09 | Maharashtra | ~2M | 1.16× | |
| 10 | Bihar | ~700K | 1.11× | |
| 11 | Tamil Nadu | ~800K | 1.06× | |
| 12 | Assam | ~300K | 1.03× | |
| 13 | Andhra Pradesh | ~400K | 0.97× | |
| 14 | Nagaland | ~20K | 0.95× | |
| 15 | Himachal Pradesh | ~100K | 0.94× | |
| 16 | West Bengal | ~900K | 0.92× | |
| 17 | Jharkhand | ~200K | 0.92× | |
| 18 | Telangana | ~400K | 0.89× | |
| 19 | Karnataka | ~700K | 0.87× | |
| 20 | Tripura | ~40K | 0.87× | |
| 21 | Goa | ~30K | 0.86× | |
| 22 | Kerala | ~400K | 0.81× | |
| 23 | Odisha | ~300K | 0.81× | |
| 24 | Arunachal Pradesh | ~20K | 0.81× | |
| 25 | Sikkim | ~10K | 0.81× | |
| 26 | Meghalaya | ~30K | 0.79× | |
| 27 | Jammu and Kashmir | ~100K | 0.75× | |
| 28 | Mizoram | ~20K | 0.74× | |
| 29 | Manipur | ~30K | 0.69× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country Inns & Suites | Travel & Leisure | 1.70× | ||
| 02 | Family Matters | Movies & TV | 1.63× | ||
| 03 | Royal Stag | Food & Beverages | 1.61× | ||
| 04 | Monarch | Politics & Society | 1.61× | ||
| 05 | Stayfree | Beauty & Wellness | 1.58× | ||
| 06 | Industrial technology | Topic | 1.58× | ||
| 07 | Virtual private network | Technology & Electronics | 1.57× | ||
| 08 | Pernod Ricard | Food & Beverages | 1.57× | ||
| 09 | Wildfire | Home & Garden | 1.57× | ||
| 10 | Stampede | Music & Radio | 1.57× | ||
| 11 | Professional network service | Technology & Electronics | 1.56× | ||
| 12 | Morphy Richards | Technology & Electronics | 1.55× | ||
| 13 | Olivia Wilde | Movies & TV | 1.55× | ||
| 14 | Commercial bank | Business & Career | 1.54× | ||
| 15 | Bhojpuri language | Politics & Society | 1.53× | ||
| 16 | Bank of India | Business & Career | 1.52× | ||
| 17 | Tessa Thompson | Movies & TV | 1.52× | ||
| 18 | YouTube | Movies & TV | 1.51× | ||
| 19 | Handball | Sports | 1.51× | ||
| 20 | Reserve Bank of India | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.96× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Need for Security | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.61× | |
| Spirituality | BALANCE | 0.62× | |
| Quality Awareness | PREMIUM | 0.62× |
Video games has an estimated audience of 31,375,585 people in India, concentrated in Uttar Pradesh and Maharashtra.
21.7% of Video games fans are female, 78.3% are male, with an average age of 31.6 years.
Video games fans show strongest brand affinity for YouTube (1.51×), Bhojpuri language (1.53×), and Virtual private network (1.57×) over the country average.
Video games fans in India are most concentrated in Uttar Pradesh (reach ~2M), Maharashtra (reach ~2M), and Gujarat (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Bhojpuri language (1.53×), Virtual private network (1.57×), Bank of India (1.52×), and Handball (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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