A data profile of the people who buy, follow and care about Video games in Portugal — modelled from more than twelve digital signal sources. Video games has an estimated audience of 3,764,411 people in Portugal.
The average Video games fan in Portugal is 43.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Video games profile in Portugal.
47.1% are female, 52.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 43.9 |
| Estimated audience size | 3,764,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Video games audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~300K | 1.75× | |
| 02 | Setúbal District | ~600K | 1.36× | |
| 03 | Lisbon District | ~1.5M | 1.13× | |
| 04 | Faro District | ~300K | 1.08× | |
| 05 | Leiria District | ~200K | 1.08× | |
| 06 | Braga District | ~400K | 1.06× | |
| 07 | Porto District | ~900K | 1.05× | |
| 08 | Santarém District | ~200K | 1.05× | |
| 09 | Aveiro District | ~300K | 1.02× | |
| 10 | Viana do Castelo District | ~90K | 0.98× | |
| 11 | Viseu District | ~100K | 0.97× | |
| 12 | Azores | ~100K | 0.97× | |
| 13 | Castelo Branco District | ~70K | 0.97× | |
| 14 | Évora District | ~60K | 0.96× | |
| 15 | Portalegre District | ~40K | 0.96× | |
| 16 | Madeira | ~100K | 0.95× | |
| 17 | Vila Real District | ~60K | 0.95× | |
| 18 | Beja District | ~60K | 0.95× | |
| 19 | Bragança District | ~40K | 0.95× | |
| 20 | Guarda District | ~50K | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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