A data profile of the people who buy, follow and care about Video games in Austria — modelled from more than twelve digital signal sources. Video games has an estimated audience of 2,055,958 people in Austria.
The average Video games fan in Austria is 39.5 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Mobile game, Twitch, Game consoles, with strongest over-indexing on Mobile game (2.15× the country average).
Demographically, the Video games audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Video games fan in Austria is more male, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mobile game.
The key figures that characterise the Video games profile in Austria.
42.7% are female, 57.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 39.5 |
| Estimated audience size | 2,055,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Video games audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~600K | 1.51× | |
| 02 | Lower Austria | ~300K | 1.05× | |
| 03 | Salzburg | ~100K | 1.02× | |
| 04 | Carinthia (state) | ~100K | 1.01× | |
| 05 | Burgenland | ~50K | 0.97× | |
| 06 | Tyrol | ~100K | 0.96× | |
| 07 | Vorarlberg | ~70K | 0.96× | |
| 08 | Upper Austria | ~300K | 0.95× | |
| 09 | Styria | ~200K | 0.92× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming computer | Technology & Electronics | 2.25× | ||
| 02 | PC game | Games | 2.21× | ||
| 03 | Fortnite | Games | 2.21× | ||
| 04 | Mobile game | Games | 2.15× | ||
| 05 | League of Legends | Games | 2.14× | ||
| 06 | Strategy games | Games | 2.09× | ||
| 07 | Massively multiplayer online games | Games | 2.07× | ||
| 08 | Game consoles | Technology & Electronics | 2.06× | ||
| 09 | Gamer | Games | 2.02× | ||
| 10 | Manga | Literature | 2.02× | ||
| 11 | Anime and manga fandom | Literature | 2.00× | ||
| 12 | Anime convention | Literature | 1.96× | ||
| 13 | Twitch | Games | 1.89× | ||
| 14 | Role-playing games | Games | 1.84× | ||
| 15 | Card games | Games | 1.80× | ||
| 16 | Bet365 | Games | 1.67× | ||
| 17 | Crazy Games | Games | 1.62× | ||
| 18 | Anime movies | Movies & TV | 1.60× | ||
| 19 | CrazyGames | Games | 1.54× | ||
| 20 | Online games | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.41× | |
| Price Sensitivity | PREMIUM | 0.56× | |
| Early Adopter Mentality | POWER | 0.75× |
Video games has an estimated audience of 2,055,958 people in Austria, concentrated in Vienna and Lower Austria.
42.7% of Video games fans are female, 57.3% are male, with an average age of 39.5 years.
Video games fans show strongest brand affinity for Mobile game (2.15×), Twitch (1.89×), and Game consoles (2.06×) over the country average.
Video games fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Twitch (1.89×), Game consoles (2.06×), Gamer (2.02×), and CrazyGames (1.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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