Video games Audience in Italy
Video games has an estimated audience of 22,834,025 people in Italy. 45.6% are female, 54.4% are male, average age 41.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pokémon (video game series), Vanity Fairy, Sidi, Comic book, Japanese popular culture.
The average Video games fan in Italy is 41.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pokémon (video game series), Vanity Fairy, Sidi, with strongest over-indexing on Pokémon (video game series) (2.56× the country average). Demographically, the Video games audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.9 |
| Estimated audience size | 22,834,025 |
Audience persona
The typical Video games fan in Italy is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Pokémon (video game series).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,783,027 | 1.19× |
| Lazio | 3,414,786 | 1.22× |
| Campania | 3,051,925 | 1.19× |
| Sicilia | 2,424,020 | 1.22× |
| Emilia-Romagna | 2,332,960 | 1.25× |
| Puglia | 1,903,166 | 1.21× |
| Veneto | 1,888,714 | 1.05× |
| Piedmont | 1,758,358 | 1.04× |
| Tuscany | 1,751,679 | 1.16× |
| Calabria | 795,867 | 1.14× |
| Liguria | 683,513 | 1.07× |
| Marche | 551,134 | 0.97× |
| Sardinia | 503,427 | 0.79× |
| Friuli-Venezia Giulia | 442,007 | 1.03× |
| Trentino-Alto Adige/Südtirol | 416,841 | 0.96× |
| Abruzzo | 401,633 | 0.8× |
| Umbria | 287,599 | 0.78× |
| Basilicata | 151,533 | 0.73× |
| Molise | 65,338 | 0.6× |
| Aosta Valley | 35,598 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon (video game series) | 2.56× | Games |
| Vanity Fairy | 1.64× | Music & Radio |
| Sidi | 1.63× | Sports |
| Comic book | 1.5× | Literature |
| Japanese popular culture | 1.72× | Travel & Leisure |
| Webcomic | 1.96× | Literature |
| Otaku | 1.72× | Literature |
| Action role-playing game | 2.04× | Games |
| Epic Games | 1.94× | Games |
| Crazy Games | 1.51× | Games |
| NASDAQ | 1.64× | Business & Career |
| Millie Bobby Brown | 1.57× | Movies & TV |
| Action figure | 1.62× | Kids & Family |
| Videography | 1.54× | Internet & Social Media |
| The Witcher | 1.99× | Games |
| Digital camera | 1.64× | Technology & Electronics |
| Tabletop game | 1.58× | Games |
| Tabletop role-playing game | 1.86× | Games |
| The Last of Us | 1.77× | Games |
| Instant Gaming | 1.7× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.53 |
| Social Media Usage | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.26 |
| Extroversion | THRILL | 1.14 |
| Community Orientation | OPEN | 1.13 |
| Convenience Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in Italy
- Mobile game (11,273,964)
- First-person shooter games (10,939,592)
- Online games (8,873,309)
- Puzzle video games (6,288,537)
- Platform game (5,808,314)
Frequently asked questions
How many fans does Video games have in Italy?
Video games has an estimated audience of 22,834,025 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Video games fans?
45.6% of Video games fans are female, 54.4% are male, with an average age of 41.9 years.
Which brands do Video games fans like most?
Video games fans show strongest brand affinity for Pokémon (video game series) (2.56×), Vanity Fairy (1.64×), and Sidi (1.63×) over the country average.
Where do Video games fans live in Italy?
Video games fans in Italy are most concentrated in Lombardy (reach 4,783,027), Lazio (reach 3,414,786), and Campania (reach 3,051,925). These three regions account for the largest share of the active audience.
What other brands do Video games fans also like?
Beyond Video games itself, the audience over-indexes on Vanity Fairy (1.64×), Sidi (1.63×), Comic book (1.5×), and Japanese popular culture (1.72×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.