A data profile of the people who buy, follow and care about Video games in Italy — modelled from more than twelve digital signal sources. Video games has an estimated audience of 22,834,025 people in Italy.
The average Video games fan in Italy is 41.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Vanity Fairy, Pokémon (video game series), Sidi, with strongest over-indexing on Vanity Fairy (1.64× the country average).
Demographically, the Video games audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Video games fan in Italy is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vanity Fairy.
The key figures that characterise the Video games profile in Italy.
45.6% are female, 54.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.9 |
| Estimated audience size | 22,834,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Video games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~2.5M | 1.22× | |
| 02 | Lazio | ~3.5M | 1.20× | |
| 03 | Sicilia | ~2.5M | 1.19× | |
| 04 | Lombardy | ~4.5M | 1.18× | |
| 05 | Campania | ~3M | 1.17× | |
| 06 | Puglia | ~2M | 1.17× | |
| 07 | Tuscany | ~1.5M | 1.13× | |
| 08 | Calabria | ~800K | 1.09× | |
| 09 | Veneto | ~2M | 1.04× | |
| 10 | Liguria | ~700K | 1.04× | |
| 11 | Piedmont | ~1.5M | 1.03× | |
| 12 | Friuli-Venezia Giulia | ~400K | 1.02× | |
| 13 | Marche | ~600K | 0.98× | |
| 14 | Trentino-Alto Adige/Südtirol | ~400K | 0.98× | |
| 15 | Aosta Valley | ~60K | 0.95× | |
| 16 | Molise | ~100K | 0.93× | |
| 17 | Basilicata | ~200K | 0.92× | |
| 18 | Umbria | ~300K | 0.90× | |
| 19 | Abruzzo | ~400K | 0.89× | |
| 20 | Sardinia | ~600K | 0.87× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon (video game series) | Games | 2.56× | ||
| 02 | Action role-playing game | Games | 2.04× | ||
| 03 | The Witcher | Games | 1.99× | ||
| 04 | Webcomic | Literature | 1.96× | ||
| 05 | Epic Games | Games | 1.94× | ||
| 06 | Tabletop role-playing game | Games | 1.86× | ||
| 07 | DeviantArt | Internet & Social Media | 1.80× | ||
| 08 | Japanese popular culture | Travel & Leisure | 1.72× | ||
| 09 | Otaku | Literature | 1.72× | ||
| 10 | Instant Gaming | Games | 1.70× | ||
| 11 | Vanity Fairy | Music & Radio | 1.64× | ||
| 12 | NASDAQ | Business & Career | 1.64× | ||
| 13 | Digital camera | Technology & Electronics | 1.64× | ||
| 14 | Sidi | Sports | 1.63× | ||
| 15 | Action figure | Kids & Family | 1.62× | ||
| 16 | Tabletop game | Games | 1.58× | ||
| 17 | Millie Bobby Brown | Movies & TV | 1.57× | ||
| 18 | Videography | Internet & Social Media | 1.54× | ||
| 19 | Crazy Games | Games | 1.51× | ||
| 20 | Comic book | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Social Media Usage | JOY | 1.13× | |
| Risk Appetite | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Indulgence | JOY | 0.82× | |
| Design Affinity | PREMIUM | 0.83× |
Video games has an estimated audience of 22,834,025 people in Italy, concentrated in Lombardy and Lazio.
45.6% of Video games fans are female, 54.4% are male, with an average age of 41.9 years.
Video games fans show strongest brand affinity for Vanity Fairy (1.64×), Pokémon (video game series) (2.56×), and Sidi (1.63×) over the country average.
Video games fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~3.5M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on Pokémon (video game series) (2.56×), Sidi (1.63×), Comic book (1.5×), and Japanese popular culture (1.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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