A data profile of the people who buy, follow and care about Online games in Italy — modelled from more than twelve digital signal sources. Online games has an estimated audience of 8,873,308 people in Italy.
The average Online games fan in Italy is 40.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include CrazyGames, Mobile game, Twitch, with strongest over-indexing on CrazyGames (3.27× the country average).
Demographically, the Online games audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Online games fan in Italy is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CrazyGames.
The key figures that characterise the Online games profile in Italy.
42.1% are female, 57.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 40.1 |
| Estimated audience size | 8,873,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Online games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 2.33× | |
| 02 | Lombardy | ~2.5M | 1.52× | |
| 03 | Veneto | ~1M | 1.49× | |
| 04 | Friuli-Venezia Giulia | ~200K | 1.48× | |
| 05 | Emilia-Romagna | ~900K | 1.26× | |
| 06 | Piedmont | ~700K | 1.10× | |
| 07 | Umbria | ~200K | 1.07× | |
| 08 | Marche | ~200K | 1.06× | |
| 09 | Tuscany | ~600K | 1.01× | |
| 10 | Lazio | ~1M | 1.00× | |
| 11 | Aosta Valley | ~20K | 0.91× | |
| 12 | Molise | ~40K | 0.88× | |
| 13 | Basilicata | ~70K | 0.85× | |
| 14 | Campania | ~800K | 0.81× | |
| 15 | Sicilia | ~600K | 0.81× | |
| 16 | Puglia | ~500K | 0.75× | |
| 17 | Liguria | ~200K | 0.75× | |
| 18 | Calabria | ~200K | 0.73× | |
| 19 | Abruzzo | ~100K | 0.73× | |
| 20 | Sardinia | ~200K | 0.69× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DVD player | Technology & Electronics | 3.34× | ||
| 02 | CrazyGames | Games | 3.27× | ||
| 03 | League of Legends | Games | 3.27× | ||
| 04 | Gaming computer | Technology & Electronics | 3.09× | ||
| 05 | Massively multiplayer online games | Games | 3.00× | ||
| 06 | PC game | Games | 2.93× | ||
| 07 | Gaming | Games | 2.88× | ||
| 08 | Call of Duty | Games | 2.87× | ||
| 09 | Massively multiplayer online role-playing games | Games | 2.79× | ||
| 10 | Fortnite | Games | 2.73× | ||
| 11 | Twitch | Games | 2.71× | ||
| 12 | Mobile game | Games | 2.46× | ||
| 13 | Crazy Games | Games | 2.36× | ||
| 14 | Gamer | Games | 2.35× | ||
| 15 | Sustainable energy | Home & Garden | 1.91× | ||
| 16 | Business class | Travel & Leisure | 1.85× | ||
| 17 | Game consoles | Technology & Electronics | 1.71× | ||
| 18 | Hybrids | Cars & Mobility | 1.69× | ||
| 19 | Mobile device | Technology & Electronics | 1.59× | ||
| 20 | Renewable energy | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.45× | |
| Quality Awareness | PREMIUM | 1.30× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.75× |
Online games has an estimated audience of 8,873,308 people in Italy, concentrated in Lombardy and Lazio.
42.1% of Online games fans are female, 57.9% are male, with an average age of 40.1 years.
Online games fans show strongest brand affinity for CrazyGames (3.27×), Mobile game (2.46×), and Twitch (2.71×) over the country average.
Online games fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Mobile game (2.46×), Twitch (2.71×), Gaming computer (3.09×), and Gamer (2.35×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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