Online games Audience in Italy
Online games has an estimated audience of 8,873,308 people in Italy. 42.1% are female, 57.9% are male, average age 40.1. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Mobile game, CrazyGames, Twitch, Gaming computer, Gamer.
The average Online games fan in Italy is 40.1 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Mobile game, CrazyGames, Twitch, with strongest over-indexing on Mobile game (2.46× the country average). Demographically, the Online games audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online games fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 40.1 |
| Estimated audience size | 8,873,308 |
Audience persona
The typical Online games fan in Italy is more male, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Mobile game.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,386,217 | 1.53× |
| Lazio | 1,086,847 | 1× |
| Veneto | 1,066,986 | 1.52× |
| Emilia-Romagna | 928,004 | 1.28× |
| Campania | 789,083 | 0.79× |
| Piedmont | 726,858 | 1.11× |
| Sicilia | 596,586 | 0.78× |
| Tuscany | 592,250 | 1.01× |
| Puglia | 429,249 | 0.7× |
| Trentino-Alto Adige/Südtirol | 423,644 | 2.52× |
| Friuli-Venezia Giulia | 265,718 | 1.59× |
| Marche | 236,636 | 1.07× |
| Liguria | 161,044 | 0.65× |
| Calabria | 160,402 | 0.59× |
| Umbria | 158,873 | 1.1× |
| Sardinia | 135,045 | 0.54× |
| Abruzzo | 107,571 | 0.55× |
| Basilicata | 51,072 | 0.63× |
| Molise | 22,432 | 0.53× |
| Aosta Valley | 11,473 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile game | 2.46× | Games |
| CrazyGames | 3.27× | Games |
| Twitch | 2.71× | Games |
| Gaming computer | 3.09× | Technology & Electronics |
| Gamer | 2.35× | Games |
| PC game | 2.93× | Games |
| League of Legends | 3.27× | Games |
| Mobile device | 1.59× | Technology & Electronics |
| Sustainable energy | 1.91× | Home & Garden |
| DVD player | 3.34× | Technology & Electronics |
| Game consoles | 1.71× | Technology & Electronics |
| Massively multiplayer online games | 3× | Games |
| Fortnite | 2.73× | Games |
| Call of Duty | 2.87× | Games |
| Massively multiplayer online role-playing games | 2.79× | Games |
| Hybrids | 1.69× | Cars & Mobility |
| Renewable energy | 1.58× | Business & Career |
| Gaming | 2.88× | Games |
| Business class | 1.85× | Travel & Leisure |
| Floor | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| Social Media Usage | JOY | 1.22 |
| Community Orientation | OPEN | 1.21 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Indulgence | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
See Online games audiences in other countries
More Gaming genre audiences in Italy
- Video games (22,834,026)
- Mobile game (11,273,964)
- First-person shooter games (10,939,592)
- Puzzle video games (6,288,537)
- Platform game (5,808,314)
Frequently asked questions
How many fans does Online games have in Italy?
Online games has an estimated audience of 8,873,308 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Online games fans?
42.1% of Online games fans are female, 57.9% are male, with an average age of 40.1 years.
Which brands do Online games fans like most?
Online games fans show strongest brand affinity for Mobile game (2.46×), CrazyGames (3.27×), and Twitch (2.71×) over the country average.
Where do Online games fans live in Italy?
Online games fans in Italy are most concentrated in Lombardy (reach 2,386,217), Lazio (reach 1,086,847), and Veneto (reach 1,066,986). These three regions account for the largest share of the active audience.
What other brands do Online games fans also like?
Beyond Online games itself, the audience over-indexes on CrazyGames (3.27×), Twitch (2.71×), Gaming computer (3.09×), and Gamer (2.35×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.