A data profile of the people who buy, follow and care about Online games in India — modelled from more than twelve digital signal sources. Online games has an estimated audience of 13,603,323 people in India.
The average Online games fan in India is 29.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include First-person shooter games, Comedy movies, Music videos, with strongest over-indexing on First-person shooter games (2.29× the country average).
Demographically, the Online games audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Online games fan in India is more male, around 29.9 years old, with strong Price Sensitivity tendencies and a notable affinity for First-person shooter games.
The key figures that characterise the Online games profile in India.
18.3% are female, 81.7% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 29.9 |
| Estimated audience size | 13,603,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Online games audience comes from India.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~600K | 1.83× | |
| 02 | Andhra Pradesh | ~300K | 1.58× | |
| 03 | Assam | ~200K | 1.48× | |
| 04 | Haryana | ~300K | 1.46× | |
| 05 | Punjab (region) | ~300K | 1.42× | |
| 06 | Uttarakhand | ~90K | 1.40× | |
| 07 | Gujarat | ~500K | 1.39× | |
| 08 | Telangana | ~300K | 1.38× | |
| 09 | Maharashtra | ~900K | 1.34× | |
| 10 | Uttar Pradesh | ~800K | 1.19× | |
| 11 | Madhya Pradesh | ~300K | 1.18× | |
| 12 | Himachal Pradesh | ~60K | 1.13× | |
| 13 | Rajasthan | ~300K | 1.11× | |
| 14 | Karnataka | ~400K | 1.10× | |
| 15 | Kerala | ~200K | 1.09× | |
| 16 | Chhattisgarh | ~90K | 1.07× | |
| 17 | Jharkhand | ~100K | 0.93× | |
| 18 | Goa | ~10K | 0.84× | |
| 19 | Odisha | ~100K | 0.75× | |
| 20 | West Bengal | ~300K | 0.74× | |
| 21 | Sikkim | ~4K | 0.74× | |
| 22 | Bihar | ~200K | 0.71× | |
| 23 | Mizoram | ~6K | 0.60× | |
| 24 | Meghalaya | ~8K | 0.54× | |
| 25 | Jammu and Kashmir | ~30K | 0.50× | |
| 26 | Nagaland | ~4K | 0.47× | |
| 27 | Tripura | ~8K | 0.45× | |
| 28 | Arunachal Pradesh | ~3K | 0.37× | |
| 29 | Manipur | ~6K | 0.33× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 3.22× | ||
| 02 | Browser games | Games | 2.49× | ||
| 03 | First-person shooter games | Games | 2.29× | ||
| 04 | Gambling | Games | 2.10× | ||
| 05 | Puzzle video games | Games | 1.88× | ||
| 06 | Free software | Technology & Electronics | 1.85× | ||
| 07 | Romance novels | Literature | 1.85× | ||
| 08 | Virtual private network | Technology & Electronics | 1.77× | ||
| 09 | Rock music | Music & Radio | 1.76× | ||
| 10 | Pop music | Music & Radio | 1.71× | ||
| 11 | Hip hop music | Music & Radio | 1.67× | ||
| 12 | Soccer | Sports | 1.65× | ||
| 13 | Literature | Business & Career | 1.64× | ||
| 14 | Rhythm and blues music | Music & Radio | 1.64× | ||
| 15 | Concerts | Music & Radio | 1.63× | ||
| 16 | Music videos | Music & Radio | 1.60× | ||
| 17 | Bhojpuri language | Politics & Society | 1.60× | ||
| 18 | Comedy movies | Movies & TV | 1.59× | ||
| 19 | Nightclubs | Music & Radio | 1.56× | ||
| 20 | Pro Kabaddi | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.18× | |
| Extroversion | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.78× |
Online games has an estimated audience of 13,603,323 people in India, concentrated in Maharashtra and Uttar Pradesh.
18.3% of Online games fans are female, 81.7% are male, with an average age of 29.9 years.
Online games fans show strongest brand affinity for First-person shooter games (2.29×), Comedy movies (1.59×), and Music videos (1.6×) over the country average.
Online games fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~800K), and Tamil Nadu (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Comedy movies (1.59×), Music videos (1.6×), Gambling (2.1×), and Pop music (1.71×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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