A data profile of the people who buy, follow and care about Free software in India — modelled from more than twelve digital signal sources. Free software has an estimated audience of 10,947,983 people in India.
Free software has an estimated audience of 10,947,983 people in India. 16.5% are female, 83.5% are male, average age 30.8. Top brand affinities: Computer monitors, Desktop computers, Social media marketing, Volunteering, Spas.
Top brand affinities include Computer monitors, Desktop computers, Social media marketing, with strongest over-indexing on Computer monitors (6.91× the country average).
Demographically, the Free software audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Free software fan in India is more male, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for Computer monitors.
The key figures that characterise the Free software profile in India.
16.5% are female, 83.5% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 16.5% |
| Male | 83.5% |
| Average age | 30.8 |
| Estimated audience size | 10,947,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Free software audience comes from India.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Free software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer monitors | Technology & Electronics | 6.91× | ||
| 02 | Minivans | Cars & Mobility | 3.96× | ||
| 03 | Desktop computers | Technology & Electronics | 3.60× | ||
| 04 | Search engine optimization | Business & Career | 3.37× | ||
| 05 | Social media marketing | Business & Career | 3.32× | ||
| 06 | Volunteering | Politics & Society | 3.01× | ||
| 07 | Manga | Literature | 2.99× | ||
| 08 | Sunglasses | Fashion & Accessoires | 2.90× | ||
| 09 | Tattoos | Fashion & Accessoires | 2.80× | ||
| 10 | Comics | Literature | 2.69× | ||
| 11 | Desserts | Food & Beverages | 2.62× | ||
| 12 | Drawing | Home & Garden | 2.53× | ||
| 13 | Toys | Games | 2.43× | ||
| 14 | Spas | Beauty & Wellness | 2.38× | ||
| 15 | Gambling | Games | 2.06× | ||
| 16 | Online games | Games | 1.85× | ||
| 17 | Automobiles | Cars & Mobility | 1.67× | ||
| 18 | Family | Kids & Family | 1.66× | ||
| 19 | Shoes | Fashion & Accessoires | 1.61× | ||
| 20 | Nature | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.82× | |
| Career Orientation | POWER | 1.38× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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