Free software Audience in Germany
Free software has an estimated audience of 2,842,043 people in Germany. 42.3% are female, 57.7% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Unique Gifts, Pillow, Birthday Gifts, Christmas Gift.
The average Free software fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Unique Gifts, Pillow, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Free software audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Free software fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 37.7 |
| Estimated audience size | 2,842,043 |
Audience persona
The typical Free software fan in Germany is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 440,107 | 0.71× |
| Bayern | 331,948 | 0.73× |
| Baden-Württemberg | 307,157 | 0.79× |
| Niedersachsen | 269,740 | 0.98× |
| Hessen | 181,552 | 0.84× |
| Schleswig-Holstein | 131,216 | 1.29× |
| Berlin | 114,181 | 0.9× |
| Sachsen | 96,716 | 0.69× |
| Rheinland-Pfalz | 96,130 | 0.68× |
| Thüringen | 67,894 | 0.94× |
| Brandenburg | 66,935 | 0.76× |
| Sachsen-Anhalt | 65,939 | 0.9× |
| Saarland | 60,396 | 1.73× |
| Mecklenburg-Vorpommern | 57,994 | 1.07× |
| Bremen | 56,576 | 2.33× |
| Hamburg | 44,019 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.57× | Shopping |
| Pillow | 1.55× | Home & Garden |
| Birthday Gifts | 1.61× | Kids & Family |
| Christmas Gift | 1.62× | Kids & Family |
| KLIX (AM) | 2.02× | Music & Radio |
| Corfu (regional unit) | 2.52× | Travel & Leisure |
| myDealZ | 1.99× | Shopping |
| Home Delivery | 1.86× | Food & Beverages |
| Mülheim | 2.11× | Travel & Leisure |
| Preacher (comics) | 4.07× | Literature |
| Golem | 1.85× | Technology & Electronics |
| Google Home | 3.09× | Technology & Electronics |
| Volvo V60 | 2.41× | Cars & Mobility |
| Zagreb | 1.94× | Travel & Leisure |
| Vocal harmony | 3.63× | Music & Radio |
| Euphonium | 5.19× | Music & Radio |
| Headhunters (film) | 2.23× | Movies & TV |
| Molly Hatchet | 5.94× | Music & Radio |
| Video izle | 1.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.4 |
| Luxury Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.24 |
| Social Media Usage | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
See Free software audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Free software have in Germany?
Free software has an estimated audience of 2,842,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free software fans?
42.3% of Free software fans are female, 57.7% are male, with an average age of 37.7 years.
Which brands do Free software fans like most?
Free software fans show strongest brand affinity for Stradivarius (1.97×), Unique Gifts (1.57×), and Pillow (1.55×) over the country average.
Where do Free software fans live in Germany?
Free software fans in Germany are most concentrated in Nordrhein-Westfalen (reach 440,107), Bayern (reach 331,948), and Baden-Württemberg (reach 307,157). These three regions account for the largest share of the active audience.
What other brands do Free software fans also like?
Beyond Free software itself, the audience over-indexes on Unique Gifts (1.57×), Pillow (1.55×), Birthday Gifts (1.61×), and Christmas Gift (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.