Free software Audience in Germany
A data profile of the people who buy, follow and care about Free software in Germany — modelled from more than twelve digital signal sources. Free software has an estimated audience of 2,842,043 people in Germany.
The average Free software fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Drive, Office 365, GitHub, with strongest over-indexing on Google Drive (6.94× the country average).
Demographically, the Free software audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Free software fan in Germany is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.
At a glance
The key figures that characterise the Free software profile in Germany.
Search interest · 12-month trend
Demographics of Free software fans
42.3% are female, 57.7% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 37.7 |
| Estimated audience size | 2,842,043 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Free software audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 5.8% |
| India | 5.7% |
Geography
Where the Free software audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~30K | 1.44× | |
| 02 | Saarland | ~40K | 1.25× | |
| 03 | Schleswig-Holstein | ~100K | 1.11× | |
| 04 | Thüringen | ~80K | 1.04× | |
| 05 | Mecklenburg-Vorpommern | ~60K | 1.04× | |
| 06 | Sachsen-Anhalt | ~70K | 1.01× | |
| 07 | Brandenburg | ~80K | 0.95× | |
| 08 | Hamburg | ~60K | 0.92× | |
| 09 | Niedersachsen | ~200K | 0.90× | |
| 10 | Rheinland-Pfalz | ~100K | 0.89× | |
| 11 | Sachsen | ~100K | 0.89× | |
| 12 | Hessen | ~200K | 0.88× | |
| 13 | Berlin | ~100K | 0.88× | |
| 14 | Baden-Württemberg | ~300K | 0.83× | |
| 15 | Bayern | ~300K | 0.76× | |
| 16 | Nordrhein-Westfalen | ~400K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Free software audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photocopier | Business & Career | 8.63× | ||
| 02 | Google Trends | Internet & Social Media | 8.26× | ||
| 03 | Office 365 | Technology & Electronics | 7.10× | ||
| 04 | finanzen.net | Business & Career | 7.09× | ||
| 05 | Google Drive | Technology & Electronics | 6.94× | ||
| 06 | GitHub | Internet & Social Media | 6.58× | ||
| 07 | Advanced Micro Devices | Technology & Electronics | 6.11× | ||
| 08 | Web hosting | Business & Career | 4.93× | ||
| 09 | Python (programming language) | Technology & Electronics | 4.64× | ||
| 10 | Instant Gaming | Games | 4.48× | ||
| 11 | Firefox | Internet & Social Media | 4.42× | ||
| 12 | Computer servers | Technology & Electronics | 3.92× | ||
| 13 | Western Union | Business & Career | 2.80× | ||
| 14 | Google Maps | Internet & Social Media | 2.77× | ||
| 15 | Volunteering | Politics & Society | 2.48× | ||
| 16 | Vacations | Travel & Leisure | 2.30× | ||
| 17 | Nature | Home & Garden | 2.19× | ||
| 18 | Family | Kids & Family | 1.64× | ||
| 19 | Commerzbank | Business & Career | 1.64× | ||
| 20 | Kaufland | Shopping | 1.61× |
Personality of the Free software audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.84× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Sports Activity | POWER | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× |
Frequently asked questions
How many fans does Free software have in Germany?
Free software has an estimated audience of 2,842,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free software fans?
42.3% of Free software fans are female, 57.7% are male, with an average age of 37.7 years.
Which brands do Free software fans like most?
Free software fans show strongest brand affinity for Google Drive (6.94×), Office 365 (7.1×), and GitHub (6.58×) over the country average.
Where do Free software fans live in Germany?
Free software fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Free software fans also like?
Beyond Free software itself, the audience over-indexes on Office 365 (7.1×), GitHub (6.58×), finanzen.net (7.09×), and Google Maps (2.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Free software audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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