Web hosting Audience in Germany
Web hosting has an estimated audience of 1,800,105 people in Germany. 42.9% are female, 57.1% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Search engine optimization, Email marketing, Online banking, Web development, ING-DiBa.
The average Web hosting fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Search engine optimization, Email marketing, Online banking, with strongest over-indexing on Search engine optimization (7.16× the country average). Demographically, the Web hosting audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Web hosting fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 40.9 |
| Estimated audience size | 1,800,105 |
Audience persona
The typical Web hosting fan in Germany is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Search engine optimization.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 358,936 | 0.91× |
| Bayern | 334,233 | 1.16× |
| Baden-Württemberg | 257,040 | 1.05× |
| Berlin | 174,085 | 2.16× |
| Hessen | 166,275 | 1.21× |
| Niedersachsen | 142,123 | 0.81× |
| Hamburg | 86,495 | 2.13× |
| Rheinland-Pfalz | 68,530 | 0.76× |
| Sachsen | 60,344 | 0.68× |
| Schleswig-Holstein | 56,584 | 0.88× |
| Brandenburg | 40,549 | 0.73× |
| Thüringen | 28,265 | 0.62× |
| Sachsen-Anhalt | 24,877 | 0.53× |
| Saarland | 19,501 | 0.88× |
| Mecklenburg-Vorpommern | 17,730 | 0.52× |
| Bremen | 15,089 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Search engine optimization | 7.16× | Business & Career |
| Email marketing | 7.47× | Business & Career |
| Online banking | 5.67× | Business & Career |
| Web development | 3.46× | Business & Career |
| ING-DiBa | 5.66× | Business & Career |
| Free software | 4.93× | Technology & Electronics |
| Social media marketing | 3.78× | Business & Career |
| Sparda-Bank | 5.66× | Business & Career |
| Web design | 3.8× | Business & Career |
| Digital marketing | 3.15× | Business & Career |
| Wikipedia | 1.92× | Internet & Social Media |
| Aral AG | 1.89× | Cars & Mobility |
| Indeed.com | 2.32× | Business & Career |
| Graphic design | 2.57× | Business & Career |
| Retail banking | 5.66× | Business & Career |
| Banking | 2.02× | Business & Career |
| Higher education | 1.99× | Business & Career |
| 1.64× | Internet & Social Media | |
| Science | 1.7× | Business & Career |
| Insurance | 2.22× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Need for Security | CONSERVATISM | 1.44 |
| Luxury Orientation | PREMIUM | 1.4 |
| Indulgence | JOY | 1.34 |
| Social Media Usage | JOY | 1.3 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 6.4% |
| India | 4.8% |
See Web hosting audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web hosting have in Germany?
Web hosting has an estimated audience of 1,800,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web hosting fans?
42.9% of Web hosting fans are female, 57.1% are male, with an average age of 40.9 years.
Which brands do Web hosting fans like most?
Web hosting fans show strongest brand affinity for Search engine optimization (7.16×), Email marketing (7.47×), and Online banking (5.67×) over the country average.
Where do Web hosting fans live in Germany?
Web hosting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 358,936), Bayern (reach 334,233), and Baden-Württemberg (reach 257,040). These three regions account for the largest share of the active audience.
What other brands do Web hosting fans also like?
Beyond Web hosting itself, the audience over-indexes on Email marketing (7.47×), Online banking (5.67×), Web development (3.46×), and ING-DiBa (5.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web hosting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.