Email marketing Audience in Germany
Email marketing has an estimated audience of 1,768,741 people in Germany. 44.5% are female, 55.5% are male, average age 39.1. Top brand affinities: CAC 40, Product design, Christmas Gift, Jesse Plemons, Nurse education.
Top brand affinities include CAC 40, Product design, Christmas Gift, with strongest over-indexing on CAC 40 (1.77× the country average). Demographically, the Email marketing audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Email marketing fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 39.1 |
| Estimated audience size | 1,768,741 |
Audience persona
The typical Email marketing fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.77× | Business & Career |
| Product design | 1.91× | Business & Career |
| Christmas Gift | 1.73× | Kids & Family |
| Jesse Plemons | 3.35× | Movies & TV |
| Nurse education | 2.44× | Kids & Family |
| Progressive rock | 1.51× | Music & Radio |
| Hypertext | 2.61× | Technology & Electronics |
| Cachorro | 3.02× | Pets & Animals |
| Business English | 2.19× | Business & Career |
| Bank account | 2.24× | Business & Career |
| Grinch | 1.79× | Movies & TV |
| Sixx | 2.01× | Movies & TV |
| Home Delivery | 1.67× | Food & Beverages |
| Kippah | 2.46× | Fashion & Accessoires |
| Pumuckl | 2.98× | Movies & TV |
| Golem | 1.52× | Technology & Electronics |
| Hostelworld | 2.89× | Travel & Leisure |
| Bounce (film) | 4.69× | Movies & TV |
| Ipekyol | 1.86× | Shopping |
| Invictus (film) | 3.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.19 |
| Risk Appetite | THRILL | 2.18 |
| Sustainability | BALANCE | 1.92 |
| Sports Activity | POWER | 1.9 |
| Career Orientation | POWER | 1.83 |
| DIY Mentality | THRILL | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.3% |
| India | 4.1% |
See Email marketing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.