Email marketing Audience in Germany
A data profile of the people who buy, follow and care about Email marketing in Germany — modelled from more than twelve digital signal sources. Email marketing has an estimated audience of 1,768,741 people in Germany.
The average Email marketing fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Drive, Office 365, Python (programming language), with strongest over-indexing on Google Drive (14.44× the country average).
Demographically, the Email marketing audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Email marketing fan in Germany is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.
At a glance
The key figures that characterise the Email marketing profile in Germany.
Search interest · 12-month trend
Demographics of Email marketing fans
44.5% are female, 55.5% are male, average age 39.1.
Gender split
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 39.1 |
| Estimated audience size | 1,768,741 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Email marketing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.3% |
| India | 4.1% |
Geography
Where the Email marketing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~50K | 1.19× | |
| 02 | Nordrhein-Westfalen | ~400K | 1.15× | |
| 03 | Berlin | ~80K | 1.06× | |
| 04 | Schleswig-Holstein | ~70K | 1.04× | |
| 05 | Baden-Württemberg | ~200K | 1.02× | |
| 06 | Hessen | ~100K | 1.02× | |
| 07 | Rheinland-Pfalz | ~90K | 1.02× | |
| 08 | Niedersachsen | ~200K | 1.01× | |
| 09 | Saarland | ~20K | 1.00× | |
| 10 | Bremen | ~20K | 1.00× | |
| 11 | Sachsen-Anhalt | ~50K | 0.98× | |
| 12 | Brandenburg | ~50K | 0.97× | |
| 13 | Bayern | ~300K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.92× | |
| 15 | Sachsen | ~80K | 0.90× | |
| 16 | Hamburg | ~30K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Email marketing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photocopier | Business & Career | 17.72× | ||
| 02 | WebEx | Technology & Electronics | 17.54× | ||
| 03 | Office 365 | Technology & Electronics | 14.93× | ||
| 04 | Google Drive | Technology & Electronics | 14.44× | ||
| 05 | Advanced Micro Devices | Technology & Electronics | 9.87× | ||
| 06 | Big data | Business & Career | 8.95× | ||
| 07 | Python (programming language) | Technology & Electronics | 8.88× | ||
| 08 | WordPress | Technology & Electronics | 8.14× | ||
| 09 | Web hosting | Business & Career | 7.47× | ||
| 10 | Search engine optimization | Business & Career | 6.96× | ||
| 11 | Travel Blogger | Travel & Leisure | 6.72× | ||
| 12 | Instant Gaming | Games | 5.62× | ||
| 13 | Moodle | Technology & Electronics | 5.43× | ||
| 14 | Crime fiction | Literature | 5.07× | ||
| 15 | Non-fiction books | Literature | 4.79× | ||
| 16 | First-time buyer | Shopping | 4.41× | ||
| 17 | Volunteering | Politics & Society | 3.68× | ||
| 18 | Hugendubel | Shopping | 3.53× | ||
| 19 | Livemusic | Music & Radio | 3.24× | ||
| 20 | Google Maps | Internet & Social Media | 2.49× |
Personality of the Email marketing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.63× | |
| Quality Awareness | PREMIUM | 2.21× | |
| Career Orientation | POWER | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.96× | |
| Indulgence | JOY | 0.98× |
Frequently asked questions
How many fans does Email marketing have in Germany?
Email marketing has an estimated audience of 1,768,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Email marketing fans?
44.5% of Email marketing fans are female, 55.5% are male, with an average age of 39.1 years.
Which brands do Email marketing fans like most?
Email marketing fans show strongest brand affinity for Google Drive (14.44×), Office 365 (14.93×), and Python (programming language) (8.88×) over the country average.
Where do Email marketing fans live in Germany?
Email marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Email marketing fans also like?
Beyond Email marketing itself, the audience over-indexes on Office 365 (14.93×), Python (programming language) (8.88×), Photocopier (17.72×), and WebEx (17.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Email marketing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.