Email marketing Audience in Germany
Email marketing has an estimated audience of 1,768,741 people in Germany. 44.5% are female, 55.5% are male, average age 39.1. Top brand affinities: Google Drive, Office 365, Livemusic, Photocopier, LinkedIn.
Top brand affinities include Google Drive, Office 365, Livemusic, with strongest over-indexing on Google Drive (13.94× the country average). Demographically, the Email marketing audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Email marketing fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 39.1 |
| Estimated audience size | 1,768,741 |
Audience persona
The typical Email marketing fan in Germany is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 13.94× | Technology & Electronics |
| Office 365 | 14.79× | Technology & Electronics |
| Livemusic | 5.2× | Music & Radio |
| Photocopier | 19.03× | Business & Career |
| 3.3× | Internet & Social Media | |
| WebEx | 17.47× | Technology & Electronics |
| Search engine optimization | 7.56× | Business & Career |
| Natural foods | 5.04× | Food & Beverages |
| Moodle | 6.53× | Technology & Electronics |
| Spiegel Online | 2.38× | News |
| TikTok | 1.99× | Internet & Social Media |
| Do it yourself (DIY) | 2.38× | Home & Garden |
| WordPress | 9.29× | Technology & Electronics |
| Indeed.com | 3.07× | Business & Career |
| Web hosting | 7.01× | Business & Career |
| Property finder | 3.76× | Home & Garden |
| Car wash | 5.15× | Cars & Mobility |
| First-time buyer | 4.52× | Shopping |
| Passive income | 8.08× | Business & Career |
| Batman | 2.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.19 |
| Risk Appetite | THRILL | 2.18 |
| Sustainability | BALANCE | 1.92 |
| Sports Activity | POWER | 1.9 |
| Career Orientation | POWER | 1.83 |
| DIY Mentality | THRILL | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.3% |
| India | 4.1% |
See Email marketing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.