A data profile of the people who buy, follow and care about Email marketing in United Kingdom — modelled from more than twelve digital signal sources. Email marketing has an estimated audience of 3,077,606 people in United Kingdom.
The average Email marketing fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East Midlands.
Top brand affinities include Google Drive, Google Maps, Innovation, with strongest over-indexing on Google Drive (6.49× the country average).
Demographically, the Email marketing audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Email marketing fan in United Kingdom is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Email marketing profile in United Kingdom.
59.7% are female, 40.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.3 |
| Estimated audience size | 3,077,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Email marketing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.3% |
| India | 4.1% |
Where the Email marketing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.62× | |
| 02 | East Midlands | ~300K | 1.46× | |
| 03 | West Midlands | ~200K | 1.41× | |
| 04 | Yorkshire and the Humber | ~300K | 1.27× | |
| 05 | South East | ~400K | 0.99× | |
| 06 | North East | ~100K | 0.91× | |
| 07 | Northern Ireland | ~90K | 0.91× | |
| 08 | South West | ~200K | 0.81× | |
| 09 | East of England | ~200K | 0.79× | |
| 10 | Scotland | ~200K | 0.74× | |
| 11 | North West | ~200K | 0.71× |
The strongest cross-interests of the Email marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 10.75× | ||
| 02 | AmazonFresh | Shopping | 10.16× | ||
| 03 | International education | Business & Career | 9.83× | ||
| 04 | Caixa Econômica Federal | Business & Career | 7.54× | ||
| 05 | Google Drive | Technology & Electronics | 6.49× | ||
| 06 | Python (programming language) | Technology & Electronics | 5.61× | ||
| 07 | Real estate investing | Business & Career | 5.50× | ||
| 08 | Innovation | Business & Career | 5.39× | ||
| 09 | Office 365 | Technology & Electronics | 5.02× | ||
| 10 | Freelancer | Business & Career | 4.77× | ||
| 11 | CC cream | Beauty & Wellness | 4.71× | ||
| 12 | Livemusic | Music & Radio | 4.55× | ||
| 13 | Google Maps | Internet & Social Media | 4.54× | ||
| 14 | Philanthropy | Arts & Culture | 3.51× | ||
| 15 | Self-employment | Business & Career | 3.23× | ||
| 16 | Volunteering | Politics & Society | 3.16× | ||
| 17 | Activism | Politics & Society | 2.97× | ||
| 18 | Property finder | Home & Garden | 2.94× | ||
| 19 | Children's clothing | Fashion & Accessoires | 2.80× | ||
| 20 | Cooking | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.58× | |
| Risk Appetite | THRILL | 2.54× | |
| Pet Ownership | JOY | 2.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.85× |
Email marketing has an estimated audience of 3,077,606 people in United Kingdom, concentrated in England and South East.
59.7% of Email marketing fans are female, 40.3% are male, with an average age of 42.3 years.
Email marketing fans show strongest brand affinity for Google Drive (6.49×), Google Maps (4.54×), and Innovation (5.39×) over the country average.
Email marketing fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East Midlands (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Email marketing itself, the audience over-indexes on Google Maps (4.54×), Innovation (5.39×), Office 365 (5.02×), and Livemusic (4.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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