A data profile of the people who buy, follow and care about Freelancer in United Kingdom — modelled from more than twelve digital signal sources. Freelancer has an estimated audience of 3,862,732 people in United Kingdom.
The average Freelancer fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Self-employment, Google Drive, Google Docs, with strongest over-indexing on Self-employment (4.54× the country average).
Demographically, the Freelancer audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Freelancer fan in United Kingdom is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Self-employment.
The key figures that characterise the Freelancer profile in United Kingdom.
51.3% are female, 48.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 44.7 |
| Estimated audience size | 3,862,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Freelancer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.9% |
| India | 5.0% |
Where the Freelancer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.16× | |
| 02 | Greater London | ~800K | 1.58× | |
| 03 | North West | ~500K | 1.18× | |
| 04 | South East | ~600K | 1.08× | |
| 05 | East of England | ~400K | 1.06× | |
| 06 | South West | ~300K | 0.98× | |
| 07 | East Midlands | ~300K | 0.95× | |
| 08 | West Midlands | ~100K | 0.83× | |
| 09 | Wales | ~200K | 0.72× | |
| 10 | Yorkshire and the Humber | ~200K | 0.71× | |
| 11 | North East | ~100K | 0.70× | |
| 12 | Northern Ireland | ~80K | 0.65× | |
| 13 | Scotland | ~200K | 0.62× |
The strongest cross-interests of the Freelancer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business opportunity | Business & Career | 6.25× | ||
| 02 | Email marketing | Business & Career | 4.77× | ||
| 03 | Female entrepreneur | Business & Career | 4.77× | ||
| 04 | Self-employment | Business & Career | 4.54× | ||
| 05 | Productivity | Business & Career | 4.27× | ||
| 06 | Self-knowledge (psychology) | Health | 4.25× | ||
| 07 | Sole proprietorship | Business & Career | 4.14× | ||
| 08 | Social media marketing | Business & Career | 3.74× | ||
| 09 | Master of Business Administration | Business & Career | 3.70× | ||
| 10 | Online advertising | Business & Career | 3.55× | ||
| 11 | Business marketing | Business & Career | 3.54× | ||
| 12 | Google Drive | Technology & Electronics | 3.44× | ||
| 13 | Motivational speaking | Business & Career | 3.37× | ||
| 14 | Google Docs | Internet & Social Media | 3.17× | ||
| 15 | Startup company | Business & Career | 3.13× | ||
| 16 | Investment banking | Business & Career | 2.88× | ||
| 17 | Digital marketing | Business & Career | 2.62× | ||
| 18 | Claude | Technology & Electronics | 2.09× | ||
| 19 | Self care | Health | 2.02× | ||
| 20 | Employment | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.96× | |
| Mindfulness | BALANCE | 1.45× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Freelancer has an estimated audience of 3,862,732 people in United Kingdom, concentrated in England and Greater London.
51.3% of Freelancer fans are female, 48.7% are male, with an average age of 44.7 years.
Freelancer fans show strongest brand affinity for Self-employment (4.54×), Google Drive (3.44×), and Google Docs (3.17×) over the country average.
Freelancer fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~800K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Freelancer itself, the audience over-indexes on Google Drive (3.44×), Google Docs (3.17×), Social media marketing (3.74×), and Email marketing (4.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Freelancer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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