Employment Audience in United Kingdom
Employment has an estimated audience of 18,397,969 people in United Kingdom. 58.4% are female, 41.6% are male, average age 45.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, WhatsApp, Hobby, Betfair, TripAdvisor.
The average Employment fan in United Kingdom is 45.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, WhatsApp, Hobby, with strongest over-indexing on Weddings (1.86× the country average). Demographically, the Employment audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.1 |
| Estimated audience size | 18,397,969 |
Audience persona
The typical Employment fan in United Kingdom is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,798,477 | 1× |
| South East | 2,360,064 | 0.95× |
| Yorkshire and the Humber | 2,186,021 | 1.48× |
| Scotland | 1,577,845 | 0.95× |
| East of England | 1,511,789 | 0.9× |
| West Midlands | 1,239,600 | 1.57× |
| South West | 1,138,491 | 0.75× |
| East Midlands | 1,104,120 | 0.85× |
| Wales | 1,076,645 | 1.02× |
| North West | 796,544 | 0.41× |
| North East | 776,092 | 1.08× |
| Northern Ireland | 576,974 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.86× | Kids & Family |
| 1.99× | Internet & Social Media | |
| Hobby | 1.78× | Home & Garden |
| Betfair | 2.32× | Games |
| TripAdvisor | 1.94× | Travel & Leisure |
| Distilled beverage | 1.69× | Food & Beverages |
| TUI | 1.74× | Travel & Leisure |
| Aldi | 1.55× | Shopping |
| Refrigerator | 2.12× | Home & Garden |
| William Hill (bookmaker) | 1.76× | Games |
| Home business | 3.35× | Business & Career |
| 1.53× | Internet & Social Media | |
| DeviantArt | 3.06× | Internet & Social Media |
| Luxury yacht | 2.54× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| Mobile home | 1.95× | Cars & Mobility |
| Expensive Taste | 1.89× | Business & Career |
| Real property | 2.13× | Home & Garden |
| Esso | 1.82× | Cars & Mobility |
| Purchase discount | 2.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.18 |
| Price Sensitivity | PREMIUM | 1.17 |
| Individualism | JOY | 1.16 |
| Social Media Usage | JOY | 1.14 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Employment have in United Kingdom?
Employment has an estimated audience of 18,397,969 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Employment fans?
58.4% of Employment fans are female, 41.6% are male, with an average age of 45.1 years.
Which brands do Employment fans like most?
Employment fans show strongest brand affinity for Weddings (1.86×), WhatsApp (1.99×), and Hobby (1.78×) over the country average.
Where do Employment fans live in United Kingdom?
Employment fans in United Kingdom are most concentrated in England (reach 13,798,477), South East (reach 2,360,064), and Yorkshire and the Humber (reach 2,186,021). These three regions account for the largest share of the active audience.
What other brands do Employment fans also like?
Beyond Employment itself, the audience over-indexes on WhatsApp (1.99×), Hobby (1.78×), Betfair (2.32×), and TripAdvisor (1.94×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.