A data profile of the people who buy, follow and care about Employment in Canada — modelled from more than twelve digital signal sources. Employment has an estimated audience of 9,580,209 people in Canada.
The average Employment fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Michael Jackson, Innovation, with strongest over-indexing on Real property (1.76× the country average).
Demographically, the Employment audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Employment fan in Canada is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Employment profile in Canada.
51.7% are female, 48.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.7 |
| Estimated audience size | 9,580,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Employment audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
Where the Employment audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7M | 1.75× | |
| 02 | Alberta | ~1.5M | 1.17× | |
| 03 | British Columbia | ~1.5M | 1.12× | |
| 04 | Manitoba | ~400K | 1.09× | |
| 05 | Saskatchewan | ~300K | 1.02× | |
| 06 | Nova Scotia | ~300K | 0.97× | |
| 07 | Newfoundland and Labrador | ~100K | 0.92× | |
| 08 | New Brunswick | ~200K | 0.89× | |
| 09 | Prince Edward Island | ~40K | 0.88× | |
| 10 | Quebec | ~1.5M | 0.59× |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 2.11× | ||
| 02 | John Travolta | Movies & TV | 1.97× | ||
| 03 | Ashton Kutcher | Movies & TV | 1.86× | ||
| 04 | Real property | Home & Garden | 1.76× | ||
| 05 | Western Union | Business & Career | 1.75× | ||
| 06 | Duvet | Home & Garden | 1.73× | ||
| 07 | Michael Jackson | Music & Radio | 1.68× | ||
| 08 | Hulk Hogan | Sports | 1.66× | ||
| 09 | Drew Barrymore | Movies & TV | 1.62× | ||
| 10 | Robin Williams | Movies & TV | 1.61× | ||
| 11 | Employment website | Business & Career | 1.59× | ||
| 12 | Innovation | Business & Career | 1.58× | ||
| 13 | Employment agency | Business & Career | 1.58× | ||
| 14 | Goldie Hawn | Movies & TV | 1.58× | ||
| 15 | Wealth management | Business & Career | 1.56× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Bored Panda | Internet & Social Media | 1.56× | ||
| 18 | Career development | Business & Career | 1.55× | ||
| 19 | Health insurance | Business & Career | 1.52× | ||
| 20 | Ferry | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Employment has an estimated audience of 9,580,209 people in Canada, concentrated in Ontario and British Columbia.
51.7% of Employment fans are female, 48.3% are male, with an average age of 42.7 years.
Employment fans show strongest brand affinity for Real property (1.76×), Michael Jackson (1.68×), and Innovation (1.58×) over the country average.
Employment fans in Canada are most concentrated in Ontario (reach ~7M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Employment itself, the audience over-indexes on Michael Jackson (1.68×), Innovation (1.58×), Western Union (1.75×), and Career development (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.