Employment Audience in Canada
Employment has an estimated audience of 9,580,209 people in Canada. 51.7% are female, 48.3% are male, average age 42.7. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, LinkedIn, Innovation, Western Union, Career development.
The average Employment fan in Canada is 42.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, LinkedIn, Innovation, with strongest over-indexing on Real property (1.76× the country average). Demographically, the Employment audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Employment fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.7 |
| Estimated audience size | 9,580,209 |
Audience persona
The typical Employment fan in Canada is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,014,960 | 1.75× |
| British Columbia | 1,601,811 | 1.12× |
| Alberta | 1,384,754 | 1.17× |
| Quebec | 1,342,268 | 0.59× |
| Manitoba | 392,251 | 1.09× |
| Saskatchewan | 309,140 | 1.02× |
| Nova Scotia | 277,865 | 0.97× |
| New Brunswick | 197,878 | 0.89× |
| Newfoundland and Labrador | 134,021 | 0.92× |
| Prince Edward Island | 41,454 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.76× | Home & Garden |
| 1.56× | Internet & Social Media | |
| Innovation | 1.58× | Business & Career |
| Western Union | 1.75× | Business & Career |
| Career development | 1.55× | Business & Career |
| Wealth management | 1.56× | Business & Career |
| Employment website | 1.59× | Business & Career |
| Michael Jackson | 1.68× | Music & Radio |
| Employment agency | 1.58× | Business & Career |
| John Travolta | 1.97× | Movies & TV |
| Bored Panda | 1.56× | Internet & Social Media |
| Drew Barrymore | 1.62× | Movies & TV |
| Health insurance | 1.52× | Business & Career |
| Robin Williams | 1.61× | Movies & TV |
| Ashton Kutcher | 1.86× | Movies & TV |
| Goldie Hawn | 1.58× | Movies & TV |
| Ferry | 1.5× | Travel & Leisure |
| Duvet | 1.73× | Home & Garden |
| Diplomacy | 2.11× | Politics & Society |
| Italo disco | 2.1× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.29 |
| Family Orientation | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.12 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
See Employment audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Employment have in Canada?
Employment has an estimated audience of 9,580,209 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Employment fans?
51.7% of Employment fans are female, 48.3% are male, with an average age of 42.7 years.
Which brands do Employment fans like most?
Employment fans show strongest brand affinity for Real property (1.76×), LinkedIn (1.56×), and Innovation (1.58×) over the country average.
Where do Employment fans live in Canada?
Employment fans in Canada are most concentrated in Ontario (reach 7,014,960), British Columbia (reach 1,601,811), and Alberta (reach 1,384,754). These three regions account for the largest share of the active audience.
What other brands do Employment fans also like?
Beyond Employment itself, the audience over-indexes on LinkedIn (1.56×), Innovation (1.58×), Western Union (1.75×), and Career development (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.