A data profile of the people who buy, follow and care about Employment in India — modelled from more than twelve digital signal sources. Employment has an estimated audience of 17,078,831 people in India.
Employment has an estimated audience of 17,078,831 people in India. 24.0% are female, 76.0% are male, average age 32.5. Top brand affinities: Instant messaging, Psychology, Wikipedia, Lodging, Volunteering.
Top brand affinities include Instant messaging, Psychology, Wikipedia, with strongest over-indexing on Instant messaging (1.77× the country average).
Demographically, the Employment audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Employment fan in India is more male, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Employment profile in India.
24.0% are female, 76.0% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 32.5 |
| Estimated audience size | 17,078,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Employment audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.34× | ||
| 02 | Real property | Home & Garden | 2.12× | ||
| 03 | Air India | Travel & Leisure | 2.09× | ||
| 04 | Coursera | Business & Career | 2.07× | ||
| 05 | Videography | Internet & Social Media | 2.05× | ||
| 06 | Customer service | Business & Career | 1.88× | ||
| 07 | Udemy | Business & Career | 1.87× | ||
| 08 | Volunteering | Politics & Society | 1.85× | ||
| 09 | Self-employment | Business & Career | 1.81× | ||
| 10 | Instant messaging | Internet & Social Media | 1.77× | ||
| 11 | Wikipedia | Internet & Social Media | 1.72× | ||
| 12 | Psychology | Business & Career | 1.67× | ||
| 13 | Refrigerator | Home & Garden | 1.66× | ||
| 14 | Anthropology | Business & Career | 1.66× | ||
| 15 | OnePlus | Technology & Electronics | 1.65× | ||
| 16 | Hindustan | Politics & Society | 1.64× | ||
| 17 | Cabinetry | Home & Garden | 1.62× | ||
| 18 | University | Business & Career | 1.57× | ||
| 19 | Career development | Business & Career | 1.54× | ||
| 20 | Social media marketing | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Mindfulness | BALANCE | 1.33× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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