A data profile of the people who buy, follow and care about Employment in Portugal — modelled from more than twelve digital signal sources. Employment has an estimated audience of 3,398,557 people in Portugal.
The average Employment fan in Portugal is 45.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Randstad, Part-time, with strongest over-indexing on Randstad (1.56× the country average).
Demographically, the Employment audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Employment fan in Portugal is more female, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for Randstad.
The key figures that characterise the Employment profile in Portugal.
56.0% are female, 44.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 45.9 |
| Estimated audience size | 3,398,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Employment audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
Where the Employment audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~40K | 1.09× | |
| 02 | Portalegre District | ~40K | 1.08× | |
| 03 | Guarda District | ~50K | 1.07× | |
| 04 | Beja District | ~60K | 1.05× | |
| 05 | Vila Real District | ~60K | 1.03× | |
| 06 | Évora District | ~60K | 1.03× | |
| 07 | Castelo Branco District | ~70K | 1.01× | |
| 08 | Azores | ~90K | 0.99× | |
| 09 | Viana do Castelo District | ~80K | 0.99× | |
| 10 | Viseu District | ~100K | 0.98× | |
| 11 | Madeira | ~100K | 0.97× | |
| 12 | Coimbra District | ~200K | 0.96× | |
| 13 | Lisbon District | ~1M | 0.95× | |
| 14 | Setúbal District | ~400K | 0.95× | |
| 15 | Leiria District | ~200K | 0.95× | |
| 16 | Faro District | ~200K | 0.94× | |
| 17 | Aveiro District | ~200K | 0.93× | |
| 18 | Braga District | ~300K | 0.91× | |
| 19 | Porto District | ~600K | 0.85× | |
| 20 | Santarém District | ~100K | 0.85× |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Community Orientation | OPEN | 1.19× | |
| DIY Mentality | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Tradition | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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