A data profile of the people who buy, follow and care about Employment in Belgium — modelled from more than twelve digital signal sources. Employment has an estimated audience of 2,375,436 people in Belgium.
Employment has an estimated audience of 2,375,436 people in Belgium. 54.1% are female, 45.9% are male, average age 44.6. Top brand affinities: Psychology, Kitchen, Lodging, Innovation, Employment website.
Top brand affinities include Psychology, Kitchen, Lodging, with strongest over-indexing on Psychology (1.52× the country average).
Demographically, the Employment audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Patriotism.
The typical Employment fan in Belgium is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Psychology.
The key figures that characterise the Employment profile in Belgium.
54.1% are female, 45.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.6 |
| Estimated audience size | 2,375,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Employment audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.0% |
| India | 4.6% |
The strongest cross-interests of the Employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 2.63× | ||
| 02 | Randstad | Business & Career | 2.62× | ||
| 03 | Entry-level job | Business & Career | 2.58× | ||
| 04 | Employment agency | Business & Career | 2.20× | ||
| 05 | Lodging | Travel & Leisure | 2.06× | ||
| 06 | Job interview | Business & Career | 2.04× | ||
| 07 | Innovation | Business & Career | 1.94× | ||
| 08 | Freelancer | Business & Career | 1.80× | ||
| 09 | Mortgage loans | Business & Career | 1.79× | ||
| 10 | Refrigerator | Home & Garden | 1.76× | ||
| 11 | Self-employment | Business & Career | 1.69× | ||
| 12 | Volunteering | Politics & Society | 1.65× | ||
| 13 | Customer service | Business & Career | 1.59× | ||
| 14 | Amsterdam | Travel & Leisure | 1.58× | ||
| 15 | Pizza | Food & Beverages | 1.58× | ||
| 16 | Starter home | Home & Garden | 1.58× | ||
| 17 | Greece | Travel & Leisure | 1.58× | ||
| 18 | Dinner | Food & Beverages | 1.53× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.68× | |
| Patriotism | CONSERVATISM | 1.49× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.86× | |
| Sustainability | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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