A data profile of the people who buy, follow and care about Customer service in Belgium — modelled from more than twelve digital signal sources. Customer service has an estimated audience of 1,920,621 people in Belgium.
The average Customer service fan in Belgium is 44.9 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Dutch language, Current events, Flanders, with strongest over-indexing on Dutch language (1.51× the country average).
Demographically, the Customer service audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Customer service fan in Belgium is more female, around 44.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dutch language.
The key figures that characterise the Customer service profile in Belgium.
59.6% are female, 40.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.9 |
| Estimated audience size | 1,920,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Customer service audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 6.7% |
| Italy | 4.9% |
Where the Customer service audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.44× | |
| 02 | East Flanders | ~300K | 1.30× | |
| 03 | Brussels | ~200K | 1.30× | |
| 04 | Flemish Brabant | ~200K | 1.27× | |
| 05 | West Flanders | ~200K | 1.15× | |
| 06 | Limburg | ~100K | 1.15× | |
| 07 | Walloon Brabant | ~50K | 0.93× | |
| 08 | Luxembourg | ~50K | 0.93× | |
| 09 | Province of Namur | ~80K | 0.89× | |
| 10 | Liege | ~100K | 0.85× | |
| 11 | Hainaut | ~200K | 0.82× |
The strongest cross-interests of the Customer service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bol.com | Shopping | 1.92× | ||
| 02 | Social Deal | Politics & Society | 1.84× | ||
| 03 | Eén | Movies & TV | 1.78× | ||
| 04 | Vtm | Movies & TV | 1.74× | ||
| 05 | Flanders | Travel & Leisure | 1.66× | ||
| 06 | Fast food | Food & Beverages | 1.62× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.61× | ||
| 08 | Employment | Business & Career | 1.59× | ||
| 09 | Electronic publishing | News | 1.59× | ||
| 10 | Eating | Food & Beverages | 1.56× | ||
| 11 | Price | Shopping | 1.56× | ||
| 12 | Political party | Politics & Society | 1.55× | ||
| 13 | Online newspaper | News | 1.54× | ||
| 14 | Center Parcs | Travel & Leisure | 1.54× | ||
| 15 | Kinepolis | Movies & TV | 1.52× | ||
| 16 | Take-out | Food & Beverages | 1.52× | ||
| 17 | Newspapers | Literature | 1.52× | ||
| 18 | Dutch language | Politics & Society | 1.51× | ||
| 19 | Current events | Arts & Culture | 1.51× | ||
| 20 | Friendship | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Travelling | THRILL | 1.11× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.88× |
Customer service has an estimated audience of 1,920,621 people in Belgium, concentrated in Antwerp and East Flanders.
59.6% of Customer service fans are female, 40.4% are male, with an average age of 44.9 years.
Customer service fans show strongest brand affinity for Dutch language (1.51×), Current events (1.51×), and Flanders (1.66×) over the country average.
Customer service fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Customer service itself, the audience over-indexes on Current events (1.51×), Flanders (1.66×), Bol.com (1.92×), and Fast food (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Customer service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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