A data profile of the people who buy, follow and care about Eén in Belgium — modelled from more than twelve digital signal sources. Eén has an estimated audience of 1,185,957 people in Belgium.
Eén has an estimated audience of 1,185,957 people in Belgium. 61.1% are female, 38.9% are male, average age 44.2. Top brand affinities: Vtm, Flanders, Albert Heijn, Wout Van Aert, HEMA.
Top brand affinities include Vtm, Flanders, Albert Heijn, with strongest over-indexing on Vtm (2.92× the country average).
Demographically, the Eén audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Eén fan in Belgium is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Vtm.
The key figures that characterise the Eén profile in Belgium.
61.1% are female, 38.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 44.2 |
| Estimated audience size | 1,185,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Eén audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 51.5% |
| Netherlands | 26.5% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Eén audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MNM (radio) | Music & Radio | 3.30× | ||
| 02 | Libelle | Pets & Animals | 3.09× | ||
| 03 | Radio 1 | Music & Radio | 3.09× | ||
| 04 | Q-music | Music & Radio | 3.04× | ||
| 05 | Vtm | Movies & TV | 2.92× | ||
| 06 | Social Deal | Politics & Society | 2.23× | ||
| 07 | Musical film | Movies & TV | 2.21× | ||
| 08 | Flanders | Travel & Leisure | 2.18× | ||
| 09 | Cyclo-cross | Sports | 2.18× | ||
| 10 | HEMA | Shopping | 2.14× | ||
| 11 | Bol.com | Shopping | 1.95× | ||
| 12 | Mathieu Van der Poel | Sports | 1.85× | ||
| 13 | Public broadcasting | Movies & TV | 1.76× | ||
| 14 | Cottage | Travel & Leisure | 1.74× | ||
| 15 | Electronic publishing | News | 1.70× | ||
| 16 | Tour de France | Sports | 1.59× | ||
| 17 | Price | Shopping | 1.55× | ||
| 18 | Bart De Wever | Politics & Society | 1.53× | ||
| 19 | Albert Heijn | Shopping | 1.52× | ||
| 20 | Wout Van Aert | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.68× | |
| Design Affinity | PREMIUM | 1.03× | |
| Patriotism | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.51× | |
| Sustainability | BALANCE | 0.54× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Eén. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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