A data profile of the people who buy, follow and care about VRT in Belgium — modelled from more than twelve digital signal sources. VRT has an estimated audience of 2,008,569 people in Belgium.
The average VRT fan in Belgium is 41.9 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Canada, FIFA World Cup, News magazine, with strongest over-indexing on Canada (1.55× the country average).
Demographically, the VRT audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical VRT fan in Belgium is balanced, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Canada.
The key figures that characterise the VRT profile in Belgium.
52.2% are female, 47.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.9 |
| Estimated audience size | 2,008,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide VRT audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 49.1% |
| Germany | 17.2% |
| United States | 12.4% |
Where the VRT audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~400K | 2.03× | |
| 02 | East Flanders | ~400K | 2.03× | |
| 03 | West Flanders | ~300K | 1.98× | |
| 04 | Flemish Brabant | ~300K | 1.74× | |
| 05 | Limburg | ~200K | 1.71× | |
| 06 | Brussels | ~100K | 0.82× | |
| 07 | Luxembourg | ~20K | 0.31× | |
| 08 | Walloon Brabant | ~10K | 0.28× | |
| 09 | Province of Namur | ~20K | 0.25× | |
| 10 | Liege | ~30K | 0.19× | |
| 11 | Hainaut | ~40K | 0.17× |
The strongest cross-interests of the VRT audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News magazine | News | 2.66× | ||
| 02 | K-pop | Music & Radio | 1.89× | ||
| 03 | L'Équipe | Sports | 1.78× | ||
| 04 | Political science | Business & Career | 1.75× | ||
| 05 | Mixed martial arts | Sports | 1.71× | ||
| 06 | Creative Commons | Technology & Electronics | 1.70× | ||
| 07 | Crossword | Games | 1.67× | ||
| 08 | Belgium national football team | Sports | 1.62× | ||
| 09 | Breaking news | Movies & TV | 1.61× | ||
| 10 | KV Mechelen | Sports | 1.60× | ||
| 11 | Online newspaper | News | 1.58× | ||
| 12 | Max Verstappen | Sports | 1.58× | ||
| 13 | NBA | Sports | 1.57× | ||
| 14 | Casino | Games | 1.56× | ||
| 15 | Canada | Travel & Leisure | 1.55× | ||
| 16 | Rugby league | Sports | 1.55× | ||
| 17 | Kevin De Bruyne | Sports | 1.54× | ||
| 18 | Pizza | Food & Beverages | 1.53× | ||
| 19 | Cyclo-cross | Sports | 1.51× | ||
| 20 | FIFA World Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Tradition | CONSERVATISM | 1.19× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.91× |
VRT has an estimated audience of 2,008,569 people in Belgium, concentrated in Antwerp and East Flanders.
52.2% of VRT fans are female, 47.8% are male, with an average age of 41.9 years.
VRT fans show strongest brand affinity for Canada (1.55×), FIFA World Cup (1.5×), and News magazine (2.66×) over the country average.
VRT fans in Belgium are most concentrated in Antwerp (reach ~400K), East Flanders (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond VRT itself, the audience over-indexes on FIFA World Cup (1.5×), News magazine (2.66×), Online newspaper (1.58×), and Pizza (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for VRT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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