VRT Audience in United States
VRT has an estimated audience of 339,841 people in United States. 51.9% are female, 48.1% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Local news, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.
The average VRT fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Local news, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Local news (5.28× the country average). Demographically, the VRT audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of VRT fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.6 |
| Estimated audience size | 339,841 |
Audience persona
The typical VRT fan in United States is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Local news.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 60,589 | 1.62× |
| New York | 46,066 | 2.43× |
| Texas | 27,077 | 0.93× |
| Florida | 26,523 | 1.15× |
| Indiana | 19,665 | 3.17× |
| New Jersey | 17,057 | 1.97× |
| Ohio | 15,814 | 1.51× |
| Illinois | 15,635 | 1.38× |
| Virginia | 11,196 | 1.35× |
| Pennsylvania | 10,699 | 0.93× |
| Washington | 10,337 | 1.52× |
| Massachusetts | 10,249 | 1.53× |
| North Carolina | 9,330 | 0.91× |
| Georgia | 9,255 | 0.88× |
| Michigan | 5,594 | 0.63× |
| South Carolina | 5,399 | 1.06× |
| Colorado | 5,174 | 0.97× |
| Maryland | 4,758 | 0.81× |
| Connecticut | 4,748 | 1.39× |
| Tennessee | 4,639 | 0.68× |
| Wisconsin | 4,562 | 0.89× |
| Missouri | 4,379 | 0.8× |
| Minnesota | 3,759 | 0.77× |
| Oklahoma | 3,695 | 0.98× |
| Arizona | 3,636 | 0.52× |
| Idaho | 3,360 | 1.97× |
| Nebraska | 3,288 | 1.93× |
| Oregon | 3,147 | 0.81× |
| Nevada | 2,896 | 0.88× |
| Louisiana | 2,841 | 0.65× |
| Alabama | 2,097 | 0.44× |
| Hawaii | 1,862 | 1.27× |
| Utah | 1,857 | 0.61× |
| Kentucky | 1,771 | 0.42× |
| Washington, District of Columbia | 1,610 | 1.58× |
| Iowa | 1,531 | 0.55× |
| Kansas | 1,378 | 0.51× |
| Arkansas | 1,331 | 0.48× |
| Mississippi | 1,300 | 0.46× |
| New Hampshire | 1,274 | 0.95× |
| Rhode Island | 1,057 | 0.98× |
| New Mexico | 876 | 0.51× |
| Vermont | 783 | 1.31× |
| Maine | 709 | 0.58× |
| Montana | 649 | 0.69× |
| Delaware | 506 | 0.54× |
| Alaska | 454 | 0.62× |
| South Dakota | 359 | 0.46× |
| West Virginia | 327 | 0.21× |
| Wyoming | 235 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 5.28× | News |
| Autism Awareness | 9.99× | Health |
| Diabetes mellitus awareness | 6.73× | Health |
| Singer-songwriter | 3.28× | Music & Radio |
| Microblogging | 6.87× | Technology & Electronics |
| Hotel Indigo | 26.11× | Travel & Leisure |
| Breaking news | 2.38× | Movies & TV |
| PSV Eindhoven | 21.86× | Sports |
| Income tax | 7.13× | Business & Career |
| Hobby Lobby | 2.09× | Home & Garden |
| Kia Sportage | 10.56× | Cars & Mobility |
| Aldi | 1.8× | Shopping |
| Best Buy | 1.8× | Shopping |
| Taco Bell | 1.78× | Food & Beverages |
| Planet Fitness | 1.69× | Sports |
| MSN | 1.64× | News |
| southwest airlines | 2.14× | Travel & Leisure |
| Charles, Prince of Wales | 9.94× | Politics & Society |
| Dentistry | 1.94× | Business & Career |
| Weather | 1.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.13 |
| Social Media Usage | JOY | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Healthy Lifestyle | BALANCE | 0.93 |
| Tradition | CONSERVATISM | 0.93 |
| Sports Activity | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 41.0% |
| United States | 14.4% |
| Germany | 13.6% |
See VRT audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does VRT have in United States?
VRT has an estimated audience of 339,841 people in United States, concentrated in California and New York.
What is the gender split and age of VRT fans?
51.9% of VRT fans are female, 48.1% are male, with an average age of 41.6 years.
Which brands do VRT fans like most?
VRT fans show strongest brand affinity for Local news (5.28×), Autism Awareness (9.99×), and Diabetes mellitus awareness (6.73×) over the country average.
Where do VRT fans live in United States?
VRT fans in United States are most concentrated in California (reach 60,589), New York (reach 46,066), and Texas (reach 27,077). These three regions account for the largest share of the active audience.
What other brands do VRT fans also like?
Beyond VRT itself, the audience over-indexes on Autism Awareness (9.99×), Diabetes mellitus awareness (6.73×), Singer-songwriter (3.28×), and Microblogging (6.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for VRT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.