Rascasse Audience Intelligence

VRT Audience in United States

A data profile of the people who buy, follow and care about VRT in United States — modelled from more than twelve digital signal sources. VRT has an estimated audience of 507,142 people in United States.

#401among TV Channel in United States#6756in Movies & TV

The average VRT fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Local news, Breaking news, Google Drive, with strongest over-indexing on Local news (5.64× the country average).

Demographically, the VRT audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VRT fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Local news.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VRT profile in United States.

Audience size
507K
in United States
Gender
60.0%♀
40.0% male
Age
41.9
average years
Country rank
#36344
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+136%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of VRT

60.0% are female, 40.0% are male, average age 41.9.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for VRT audience in United States
MetricValue
Female60.0%
Male40.0%
Average age41.9
Estimated audience size507,142
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the VRT audience in United States
Age bracketShare%
16-1910%
20-2921%
30-3924%
40-4922%
50+23%
Fig. 04

Worldwide distribution

12.4%

of the worldwide VRT audience comes from United States.

Worldwide audience distribution share by country for VRT
CountryShare
Belgium49.1%
Germany17.2%
United States12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VRT audience in United States is strongest.

Fig. 05

Top regions by affinity

VRT fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K3.29×
02New York~50K2.19×
03New Jersey~20K1.66×
04Ohio~20K1.58×
05Idaho~3K1.56×
06Massachusetts~10K1.55×
07Washington~10K1.48×
08Rhode Island~2K1.48×
09Nebraska~3K1.46×
10California~60K1.45×
11Washington, District of Columbia~2K1.29×
12Connecticut~5K1.24×
13Illinois~20K1.23×
14Hawaii~2K1.19×
15Virginia~10K1.16×
16Nevada~4K1.14×
17Oregon~5K1.12×
18Florida~30K1.07×
19Vermont<1K1.05×
20Maryland~7K0.98×
21South Carolina~6K0.98×
22Georgia~10K0.97×
23Wisconsin~6K0.95×
24New Hampshire~1K0.93×
25Pennsylvania~10K0.89×
26Oklahoma~4K0.89×
27Colorado~5K0.87×
28Montana<1K0.87×
29North Carolina~10K0.86×
30Delaware<1K0.86×
31Alaska<1K0.86×
32North Dakota<1K0.85×
33Texas~30K0.84×
34Arizona~7K0.83×
35South Dakota<1K0.82×
36Michigan~8K0.81×
37Missouri~5K0.81×
38Maine~1K0.79×
39Arkansas~2K0.76×
40Minnesota~4K0.75×
41West Virginia~1K0.75×
42Utah~2K0.71×
43Tennessee~5K0.70×
44New Mexico~1K0.70×
45Mississippi~2K0.69×
46Iowa~2K0.69×
47Alabama~4K0.68×
48Louisiana~3K0.68×
49Kansas~2K0.66×
50Kentucky~3K0.61×
Fig. 06

Affinity by region

Affinity by region — VRT, United States
0.61×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VRT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VRT audience
#·InterestCategoryAffinity×
01Experiential giftsShopping8.09×
02Local newsNews5.64×
03Breaking newsMovies & TV2.79×
04Non-alcoholic beverageFood & Beverages2.30×
05FedExBusiness & Career1.86×
06Virtual realityTechnology & Electronics1.80×
07MeteorologyHome & Garden1.78×
08Real propertyHome & Garden1.75×
09Movie theaterMovies & TV1.67×
10Rail transportTravel & Leisure1.67×
11Solar energyHome & Garden1.66×
12NASDAQBusiness & Career1.65×
13DentistryBusiness & Career1.63×
14TV game showsMovies & TV1.63×
15Made in USABusiness & Career1.61×
16InnovationBusiness & Career1.57×
17IKEAHome & Garden1.55×
18WeatherHome & Garden1.54×
19Google DriveTechnology & Electronics1.51×
20Creative CommonsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VRT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VRT audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.22×
Career OrientationPOWER1.21×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VRT audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VRT have in United States?

VRT has an estimated audience of 507,142 people in United States, concentrated in California and New York.

02

What is the gender split and age of VRT fans?

60.0% of VRT fans are female, 40.0% are male, with an average age of 41.9 years.

03

Which brands do VRT fans like most?

VRT fans show strongest brand affinity for Local news (5.64×), Breaking news (2.79×), and Google Drive (1.51×) over the country average.

04

Where do VRT fans live in United States?

VRT fans in United States are most concentrated in California (reach ~60K), New York (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do VRT fans also like?

Beyond VRT itself, the audience over-indexes on Breaking news (2.79×), Google Drive (1.51×), IKEA (1.55×), and FedEx (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See VRT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VRT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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