Weather Audience in United States

Weather logo

Weather has an estimated audience of 47,353,598 people in United States. 57.1% are female, 42.9% are male, average age 43.2. Top regions: Texas, California, New York. Top brand affinities: Current events, NBC, Breaking news, Pinterest, CBS.

The average Weather fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Current events, NBC, Breaking news, with strongest over-indexing on Current events (1.62× the country average). Demographically, the Weather audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Weather fans

Demographic split for Weather audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.2
Estimated audience size47,353,598

Audience persona

The typical Weather fan in United States is more female, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Current events.

Top regions in United States

Top regions ranked by reach for Weather in United States
RegionReachAffinity
Texas3,887,7800.95×
California3,237,6940.62×
New York2,768,0941.05×
Florida2,675,1030.83×
Pennsylvania2,033,4311.28×
Illinois1,790,5961.14×
Ohio1,781,6991.22×
North Carolina1,680,1811.18×
Michigan1,672,2051.35×
Georgia1,518,4351.04×
New Jersey1,297,9891.08×
Virginia1,291,1841.12×
Tennessee1,145,6961.21×
Indiana1,056,5311.22×
Missouri961,2381.26×
Maryland946,7461.16×
Massachusetts900,3560.97×
South Carolina855,1101.2×
Wisconsin845,4801.19×
Washington777,5880.82×
Alabama762,0791.15×
Kentucky727,9051.23×
Minnesota708,3151.04×
Arizona679,5980.7×
Colorado648,6490.87×
Louisiana622,2661.02×
Oklahoma595,1361.13×
Arkansas510,4171.31×
Oregon489,2260.9×
Mississippi480,1151.23×
Connecticut454,5470.96×
Kansas412,9631.11×
Iowa407,4031.04×
West Virginia300,8411.36×
Utah286,7950.68×
Nevada278,2720.61×
New Mexico229,7060.97×
Nebraska223,7930.94×
Idaho206,6370.87×
Maine179,7181.06×
New Hampshire179,6130.96×
Rhode Island147,6030.98×
Delaware138,9731.06×
Montana120,3970.92×
South Dakota104,4030.95×
Washington, District of Columbia87,0880.61×
North Dakota73,6950.76×
Vermont72,5020.87×
Hawaii69,1970.34×
Wyoming64,2400.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weather audience
BrandAffinityCategory
Current events1.62×Arts & Culture
NBC1.63×Movies & TV
Breaking news1.73×Movies & TV
Pinterest1.51×Internet & Social Media
CBS1.73×Movies & TV
News broadcasting1.66×Business & Career
Florida1.64×Travel & Leisure
History1.5×Literature
Politics1.51×Politics & Society
Television station1.78×Movies & TV
Local news1.74×News
Podcast1.51×Music & Radio
Old Navy1.53×Fashion & Accessoires
Chick-fil-A1.51×Food & Beverages
Nonprofit organization1.54×Politics & Society
Texas Roadhouse1.51×Food & Beverages
North Carolina1.7×Travel & Leisure
Tennessee1.79×Travel & Leisure
TMZ1.59×Internet & Social Media
Georgia (U.S. state)1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weather audience
TraitClusterScore
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.86
Price SensitivityPREMIUM1.18
Family OrientationCONSERVATISM1.12
TravellingTHRILL1.11
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Weather
CountryShare
United States19.8%
China17.3%
United Kingdom4.7%

See Weather audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Weather have in United States?

Weather has an estimated audience of 47,353,598 people in United States, concentrated in Texas and California.

What is the gender split and age of Weather fans?

57.1% of Weather fans are female, 42.9% are male, with an average age of 43.2 years.

Which brands do Weather fans like most?

Weather fans show strongest brand affinity for Current events (1.62×), NBC (1.63×), and Breaking news (1.73×) over the country average.

Where do Weather fans live in United States?

Weather fans in United States are most concentrated in Texas (reach 3,887,780), California (reach 3,237,694), and New York (reach 2,768,094). These three regions account for the largest share of the active audience.

What other brands do Weather fans also like?

Beyond Weather itself, the audience over-indexes on NBC (1.63×), Breaking news (1.73×), Pinterest (1.51×), and CBS (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.