Rascasse Audience Intelligence

Weather Audience in United States

A data profile of the people who buy, follow and care about Weather in United States — modelled from more than twelve digital signal sources. Weather has an estimated audience of 47,353,598 people in United States.

#317among Topic in United States#25in Home & Garden

The average Weather fan in United States is 43.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Current events, NBC, Breaking news, with strongest over-indexing on Current events (1.62× the country average).

Demographically, the Weather audience skews more female with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weather fan in United States is more female, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Current events.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weather profile in United States.

Audience size
47.4M
in United States
Gender
57.1%♀
42.9% male
Age
43.2
average years
Country rank
#438
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weather fans

57.1% are female, 42.9% are male, average age 43.2.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Weather audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.2
Estimated audience size47,353,598
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Weather audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Weather audience comes from United States.

Worldwide audience distribution share by country for Weather
CountryShare
United States19.4%
China17.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weather audience in United States is strongest.

Fig. 05

Top regions by affinity

Weather fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~300K1.41×
02Michigan~1.5M1.31×
03Arkansas~500K1.28×
04Missouri~1M1.25×
05Mississippi~500K1.24×
06Pennsylvania~2M1.22×
07Indiana~1M1.22×
08Ohio~2M1.21×
09Wisconsin~900K1.21×
10South Carolina~800K1.18×
11Kentucky~700K1.18×
12Tennessee~1M1.17×
13Maryland~900K1.15×
14North Carolina~1.5M1.14×
15Kansas~400K1.13×
16Alabama~700K1.12×
17Oklahoma~600K1.12×
18Maine~200K1.11×
19Delaware~100K1.10×
20Iowa~400K1.09×
21Illinois~1.5M1.08×
22Virginia~1M1.06×
23New Jersey~1.5M1.05×
24Minnesota~700K1.05×
25South Dakota~100K1.05×
26New Hampshire~200K1.03×
27Rhode Island~200K1.03×
28Wyoming~70K1.02×
29New York~2.5M0.99×
30Georgia~1.5M0.98×
31Louisiana~600K0.98×
32Connecticut~500K0.98×
33New Mexico~200K0.98×
34Nebraska~200K0.98×
35Montana~100K0.96×
36Massachusetts~900K0.93×
37Vermont~80K0.92×
38Oregon~500K0.89×
39Idaho~200K0.89×
40Texas~3.5M0.88×
41North Dakota~80K0.85×
42Colorado~600K0.84×
43Florida~2.5M0.81×
44Washington~700K0.78×
45Arizona~700K0.68×
46Utah~300K0.64×
47Washington, District of Columbia~90K0.62×
48Nevada~300K0.61×
49California~3M0.58×
50Hawaii~80K0.40×
Fig. 06

Affinity by region

Affinity by region — Weather, United States
0.40×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weather audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weather audience
#·InterestCategoryAffinity×
01TennesseeTravel & Leisure1.79×
02Television stationMovies & TV1.78×
03Local newsNews1.74×
04Breaking newsMovies & TV1.73×
05CBSMovies & TV1.73×
06North CarolinaTravel & Leisure1.70×
07News broadcastingBusiness & Career1.66×
08FloridaTravel & Leisure1.64×
09NBCMovies & TV1.63×
10Current eventsArts & Culture1.62×
11TMZInternet & Social Media1.59×
12Nonprofit organizationPolitics & Society1.54×
13Wendy'sFood & Beverages1.54×
14Old NavyFashion & Accessoires1.53×
15PinterestInternet & Social Media1.51×
16PoliticsPolitics & Society1.51×
17PodcastMusic & Radio1.51×
18Chick-fil-AFood & Beverages1.51×
19Texas RoadhouseFood & Beverages1.51×
20HistoryLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weather audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weather audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.33×
CreativityOPEN1.29×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weather audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.89×
Luxury OrientationPREMIUM0.89×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weather have in United States?

Weather has an estimated audience of 47,353,598 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Weather fans?

57.1% of Weather fans are female, 42.9% are male, with an average age of 43.2 years.

03

Which brands do Weather fans like most?

Weather fans show strongest brand affinity for Current events (1.62×), NBC (1.63×), and Breaking news (1.73×) over the country average.

04

Where do Weather fans live in United States?

Weather fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Weather fans also like?

Beyond Weather itself, the audience over-indexes on NBC (1.63×), Breaking news (1.73×), Pinterest (1.51×), and CBS (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Weather audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →