Politics Audience in United States

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Politics has an estimated audience of 80,294,004 people in United States. 51.7% are female, 48.3% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Guerrero, Zacatecas, Accordion, San Salvador, Acapulco.

The average Politics fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guerrero, Zacatecas, Accordion, with strongest over-indexing on Guerrero (1.57× the country average). Demographically, the Politics audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Politics fans

Demographic split for Politics audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.8
Estimated audience size80,294,004

Audience persona

The typical Politics fan in United States is balanced, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Guerrero.

Top regions in United States

Top regions ranked by reach for Politics in United States
RegionReachAffinity
California9,426,9451.07×
Texas7,278,3381.05×
Florida5,754,7731.06×
New York4,560,7271.02×
Pennsylvania2,730,7901.01×
Illinois2,679,4161×
Ohio2,586,2211.05×
Georgia2,575,7011.04×
Michigan2,454,9081.17×
North Carolina2,426,1381×
Virginia2,221,7291.14×
Washington1,898,8301.18×
New Jersey1,770,1820.87×
Arizona1,711,3011.04×
Tennessee1,670,1521.04×
Louisiana1,606,8561.55×
Massachusetts1,527,8400.97×
Indiana1,450,0430.99×
Maryland1,447,3971.05×
Oregon1,407,9231.53×
Missouri1,308,9631.01×
Minnesota1,180,6741.03×
Wisconsin1,161,4110.96×
Colorado1,151,6620.91×
South Carolina1,148,3370.95×
Alabama1,082,9490.97×
Kentucky937,1830.93×
Oklahoma887,0210.99×
Nevada782,8211.01×
Kansas740,0381.17×
Connecticut690,7240.86×
Arkansas656,2820.99×
Utah645,7540.9×
Mississippi622,5570.94×
Iowa590,4160.89×
New Mexico372,4630.92×
Nebraska365,4290.91×
Idaho360,9870.9×
Hawaii351,2511.02×
West Virginia346,3470.93×
Washington, District of Columbia339,4171.41×
Maine277,7100.97×
Rhode Island269,7831.06×
New Hampshire261,0290.83×
Montana217,0180.97×
Delaware184,6510.83×
South Dakota143,4960.77×
Alaska136,8010.8×
North Dakota132,8330.81×
Vermont114,4790.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Politics audience
BrandAffinityCategory
Guerrero1.57×Travel & Leisure
Zacatecas1.52×Travel & Leisure
Accordion1.5×Music & Radio
San Salvador1.52×Travel & Leisure
Acapulco1.53×Travel & Leisure
Waltz1.51×Music & Radio
Chiapas1.57×Travel & Leisure
Veracruz, Veracruz1.57×Travel & Leisure
Grupera1.51×Music & Radio
El Salvador national football team1.52×Sports
BSE SENSEX1.67×Business & Career
Karina (Venezuelan singer)1.62×Music & Radio
TVNotas1.52×News
HDFC Bank1.76×Business & Career
Kalamkari1.64×Home & Garden
Ludo (board game)1.53×Games
Kalyan Jewellers1.55×Fashion & Accessoires
Health News1.64×News
Nifty Fifty's1.63×Food & Beverages
Omar Chaparro1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Politics audience
TraitClusterScore
ExtroversionTHRILL1.21
IndividualismJOY1.08
Social Media UsageJOY1.02
Community OrientationOPEN1.01
TraditionCONSERVATISM1.01
MindfulnessBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Politics
CountryShare
United States20.8%
India5.5%
Italy5.3%

See Politics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Politics have in United States?

Politics has an estimated audience of 80,294,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Politics fans?

51.7% of Politics fans are female, 48.3% are male, with an average age of 43.8 years.

Which brands do Politics fans like most?

Politics fans show strongest brand affinity for Guerrero (1.57×), Zacatecas (1.52×), and Accordion (1.5×) over the country average.

Where do Politics fans live in United States?

Politics fans in United States are most concentrated in California (reach 9,426,945), Texas (reach 7,278,338), and Florida (reach 5,754,773). These three regions account for the largest share of the active audience.

What other brands do Politics fans also like?

Beyond Politics itself, the audience over-indexes on Zacatecas (1.52×), Accordion (1.5×), San Salvador (1.52×), and Acapulco (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.