Rascasse Audience Intelligence

Politics Audience in United States

A data profile of the people who buy, follow and care about Politics in United States — modelled from more than twelve digital signal sources. Politics has an estimated audience of 80,294,004 people in United States.

#11among Field of study in United States#115among Topic in United States#4in Politics & Society

The average Politics fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guerrero, Zacatecas, Accordion, with strongest over-indexing on Guerrero (1.57× the country average).

Demographically, the Politics audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Politics fan in United States is balanced, around 43.8 years old, with strong Tradition tendencies and a notable affinity for Guerrero.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Politics profile in United States.

Audience size
80.3M
in United States
Gender
51.7%♀
48.3% male
Age
43.8
average years
Country rank
#142
Topic in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Politics fans

51.7% are female, 48.3% are male, average age 43.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Politics audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.8
Estimated audience size80,294,004
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Politics audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Politics audience comes from United States.

Worldwide audience distribution share by country for Politics
CountryShare
United States20.8%
India5.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Politics audience in United States is strongest.

Fig. 05

Top regions by affinity

Politics fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1.5M1.49×
02Oregon~1.5M1.46×
03Washington, District of Columbia~300K1.37×
04Kansas~700K1.15×
05Michigan~2.5M1.13×
06Washington~2M1.12×
07Virginia~2M1.09×
08Rhode Island~300K1.07×
09Maryland~1.5M1.04×
10Arizona~1.5M1.03×
11Hawaii~400K1.03×
12California~9M1.02×
13Florida~5.5M1.02×
14Tennessee~1.5M1.02×
15Arkansas~700K1.02×
16Texas~7M1.01×
17Georgia~2.5M1.01×
18Ohio~2.5M1.01×
19Oklahoma~900K1.01×
20Indiana~1.5M1.00×
21Missouri~1.5M1.00×
22Minnesota~1M1.00×
23Alabama~1M1.00×
24Nevada~800K1.00×
25West Virginia~400K1.00×
26Montana~200K1.00×
27Pennsylvania~2.5M0.99×
28Mississippi~700K0.99×
29Maine~300K0.99×
30New York~4.5M0.97×
31Illinois~2.5M0.97×
32North Carolina~2.5M0.97×
33Wisconsin~1M0.96×
34Kentucky~1M0.96×
35New Mexico~400K0.96×
36South Carolina~1M0.95×
37Nebraska~400K0.95×
38Idaho~400K0.94×
39North Dakota~200K0.94×
40Massachusetts~1.5M0.93×
41Iowa~600K0.92×
42Alaska~200K0.92×
43South Dakota~200K0.91×
44Utah~600K0.90×
45Vermont~100K0.89×
46Colorado~1M0.88×
47Delaware~200K0.88×
48Connecticut~700K0.87×
49New Hampshire~300K0.87×
50New Jersey~1.5M0.85×
Fig. 06

Affinity by region

Affinity by region — Politics, United States
0.85×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Politics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Politics audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career1.76×
02BSE SENSEXBusiness & Career1.67×
03KalamkariHome & Garden1.64×
04Health NewsNews1.64×
05Nifty Fifty'sFood & Beverages1.63×
06Karina (Venezuelan singer)Music & Radio1.62×
07Omar ChaparroMovies & TV1.59×
08GuerreroTravel & Leisure1.57×
09ChiapasTravel & Leisure1.57×
10Veracruz, VeracruzTravel & Leisure1.57×
11Kalyan JewellersFashion & Accessoires1.55×
12AcapulcoTravel & Leisure1.53×
13Ludo (board game)Games1.53×
14ZacatecasTravel & Leisure1.52×
15San SalvadorTravel & Leisure1.52×
16El Salvador national football teamSports1.52×
17TVNotasNews1.52×
18WaltzMusic & Radio1.51×
19GruperaMusic & Radio1.51×
20AccordionMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Politics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Politics audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.09×
IndividualismJOY1.05×
CreativityOPEN1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Politics audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.85×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Politics have in United States?

Politics has an estimated audience of 80,294,004 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Politics fans?

51.7% of Politics fans are female, 48.3% are male, with an average age of 43.8 years.

03

Which brands do Politics fans like most?

Politics fans show strongest brand affinity for Guerrero (1.57×), Zacatecas (1.52×), and Accordion (1.5×) over the country average.

04

Where do Politics fans live in United States?

Politics fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Politics fans also like?

Beyond Politics itself, the audience over-indexes on Zacatecas (1.52×), Accordion (1.5×), San Salvador (1.52×), and Acapulco (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Politics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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