Rascasse Audience Intelligence

Guerrero Audience in United States

A data profile of the people who buy, follow and care about Guerrero in United States — modelled from more than twelve digital signal sources. Guerrero has an estimated audience of 3,613,200 people in United States.

#644among POI in United States#725in Travel & Leisure

The average Guerrero fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Acapulco, Mariachi, Cruz Azul, with strongest over-indexing on Acapulco (46.68× the country average).

Demographically, the Guerrero audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guerrero fan in United States is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Acapulco.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guerrero profile in United States.

Audience size
3.6M
in United States
Gender
46.6%♀
53.4% male
Age
37.6
average years
Country rank
#8778
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guerrero fans

46.6% are female, 53.4% are male, average age 37.6.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Guerrero audience in United States
MetricValue
Female46.6%
Male53.4%
Average age37.6
Estimated audience size3,613,200
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Guerrero audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3924%
40-4921%
50+13%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Guerrero audience comes from United States.

Worldwide audience distribution share by country for Guerrero
CountryShare
Mexico44.3%
United States31.1%
Philippines6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guerrero audience in United States is strongest.

Fig. 05

Top regions by affinity

Guerrero fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K3.27×
02California~1M2.61×
03Illinois~300K2.22×
04North Carolina~200K1.97×
05Texas~600K1.92×
06Washington~100K1.80×
07Arizona~100K1.77×
08Nebraska~30K1.46×
09Oregon~60K1.45×
10Nevada~50K1.44×
11Utah~40K1.32×
12Idaho~20K1.29×
13Georgia~100K1.25×
14New Mexico~20K1.22×
15Florida~300K1.16×
16Colorado~60K1.14×
17New York~200K1.07×
18New Jersey~100K1.07×
19Kansas~30K1.03×
20Iowa~30K1.01×
21South Carolina~50K0.98×
22Oklahoma~40K0.96×
23Washington, District of Columbia~10K0.93×
24Alabama~50K0.91×
25Tennessee~60K0.89×
26Arkansas~30K0.87×
27Minnesota~40K0.86×
28Alaska~6K0.84×
29Delaware~8K0.81×
30Vermont~5K0.81×
31South Dakota~7K0.80×
32North Dakota~6K0.80×
33Wisconsin~40K0.78×
34Hawaii~10K0.77×
35Rhode Island~9K0.77×
36Indiana~50K0.76×
37Louisiana~30K0.74×
38Maine~9K0.73×
39Virginia~60K0.72×
40Maryland~40K0.72×
41Kentucky~30K0.72×
42Connecticut~30K0.71×
43West Virginia~10K0.71×
44New Hampshire~10K0.70×
45Missouri~40K0.69×
46Mississippi~20K0.68×
47Massachusetts~50K0.65×
48Michigan~60K0.59×
49Pennsylvania~70K0.58×
50Ohio~60K0.52×
Fig. 06

Affinity by region

Affinity by region — Guerrero, United States
0.52×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guerrero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guerrero audience
#·InterestCategoryAffinity×
01AcapulcoTravel & Leisure46.68×
02Benny BlancoMusic & Radio16.64×
03MariachiMusic & Radio15.81×
04Cruz AzulSports14.74×
05CumbiaMusic & Radio14.43×
06Tigres UANLSports12.63×
07VolarisTravel & Leisure11.67×
08Club AméricaSports10.95×
09Cillian MurphyMovies & TV8.90×
10Liga MXSports7.46×
11Web serverTechnology & Electronics6.61×
12MexicoTravel & Leisure5.00×
13WhatsAppInternet & Social Media4.66×
14TacoFood & Beverages4.47×
15Staples (Canada)Business & Career4.04×
16Facebook MessengerInternet & Social Media4.00×
17Las VegasTravel & Leisure3.89×
18RecreationTravel & Leisure2.61×
19FIFA World CupSports2.38×
20NatureHome & Garden2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guerrero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guerrero audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
TraditionCONSERVATISM1.63×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guerrero audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
IndividualismJOY0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guerrero have in United States?

Guerrero has an estimated audience of 3,613,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guerrero fans?

46.6% of Guerrero fans are female, 53.4% are male, with an average age of 37.6 years.

03

Which brands do Guerrero fans like most?

Guerrero fans show strongest brand affinity for Acapulco (46.68×), Mariachi (15.81×), and Cruz Azul (14.74×) over the country average.

04

Where do Guerrero fans live in United States?

Guerrero fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guerrero fans also like?

Beyond Guerrero itself, the audience over-indexes on Mariachi (15.81×), Cruz Azul (14.74×), Cumbia (14.43×), and Benny Blanco (16.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Guerrero audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guerrero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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