Guerrero Audience in United States

Guerrero logo

Guerrero has an estimated audience of 3,613,200 people in United States. 46.6% are female, 53.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Homie, Kendra Scott, Nationality, Governor of Michigan, Progressive rock.

The average Guerrero fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Homie, Kendra Scott, Nationality, with strongest over-indexing on Homie (42.39× the country average). Demographically, the Guerrero audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Guerrero fans

Demographic split for Guerrero audience in United States
MetricValue
Female46.6%
Male53.4%
Average age37.6
Estimated audience size3,613,200

Audience persona

The typical Guerrero fan in United States is balanced, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Homie.

Top regions in United States

Top regions ranked by reach for Guerrero in United States
RegionReachAffinity
California1,137,6042.86×
Texas637,6222.05×
Florida319,3201.31×
Illinois317,3892.64×
New York235,3271.17×
North Carolina216,2721.99×
Georgia157,8241.42×
Arizona148,9122.02×
Washington143,3421.98×
New Jersey102,4421.11×
Pennsylvania65,9740.54×
Tennessee65,5480.9×
Virginia64,8710.74×
Colorado64,8051.14×
Oregon64,1471.55×
Nevada54,4261.56×
Michigan53,0950.56×
Ohio52,4380.47×
South Carolina52,2900.96×
Indiana47,4870.72×
Utah46,9401.45×
Massachusetts45,8040.64×
Minnesota44,5770.86×
Alabama44,0160.87×
Maryland43,6120.7×
Oklahoma40,0551×
Wisconsin39,8630.73×
Missouri38,0790.65×
Iowa32,1921.08×
Louisiana32,1160.69×
Kansas30,8651.08×
Idaho29,4741.63×
Kentucky29,3330.65×
Nebraska27,3241.51×
Arkansas24,5100.82×
Connecticut23,4190.65×
New Mexico22,3701.23×
Mississippi13,6130.46×
Washington, District of Columbia10,4840.97×
Hawaii8,9890.58×
Rhode Island6,5570.57×
Maine6,3150.49×
Delaware5,9790.6×
New Hampshire5,4330.38×
West Virginia5,2450.31×
Montana4,8230.48×
South Dakota4,2460.51×
Alaska3,7380.48×
North Dakota2,7560.37×
Wyoming2,5460.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guerrero audience
BrandAffinityCategory
Homie42.39×Politics & Society
Kendra Scott6.31×Fashion & Accessoires
Nationality4.46×Politics & Society
Governor of Michigan12.23×Politics & Society
Progressive rock3.2×Music & Radio
Hipster12.56×Politics & Society
jordy nelson20.46×Sports
Google Home7.98×Technology & Electronics
Grinch4.86×Movies & TV
Minnesota2.07×Travel & Leisure
Lahaina, Hawaii21.62×Travel & Leisure
Panama4.01×Travel & Leisure
Historic site4.53×Arts & Culture
Vocal harmony4.75×Music & Radio
Hibachi7.69×Food & Beverages
Product design1.77×Business & Career
Personality5.4×Business & Career
Israel1.79×Travel & Leisure
Hog Hunting2.75×Sports
Wok4.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guerrero audience
TraitClusterScore
SpiritualityBALANCE1.23
Urban LifestyleOPEN1.14
ExtroversionTHRILL1.14
Social Media UsageJOY1.08
Need for SecurityCONSERVATISM1.08
IndulgenceJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Guerrero
CountryShare
Mexico44.3%
United States31.2%
Philippines6.0%

See Guerrero audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Guerrero have in United States?

Guerrero has an estimated audience of 3,613,200 people in United States, concentrated in California and Texas.

What is the gender split and age of Guerrero fans?

46.6% of Guerrero fans are female, 53.4% are male, with an average age of 37.6 years.

Which brands do Guerrero fans like most?

Guerrero fans show strongest brand affinity for Homie (42.39×), Kendra Scott (6.31×), and Nationality (4.46×) over the country average.

Where do Guerrero fans live in United States?

Guerrero fans in United States are most concentrated in California (reach 1,137,604), Texas (reach 637,622), and Florida (reach 319,320). These three regions account for the largest share of the active audience.

What other brands do Guerrero fans also like?

Beyond Guerrero itself, the audience over-indexes on Kendra Scott (6.31×), Nationality (4.46×), Governor of Michigan (12.23×), and Progressive rock (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guerrero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.