Rascasse Audience Intelligence

Taco Audience in United States

A data profile of the people who buy, follow and care about Taco in United States — modelled from more than twelve digital signal sources. Taco has an estimated audience of 25,925,044 people in United States.

#6among Dish in United States#793among Topic in United States#104in Food & Beverages

The average Taco fan in United States is 39.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include DJ Envy, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on DJ Envy (200.66× the country average).

Demographically, the Taco audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taco fan in United States is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for DJ Envy.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taco profile in United States.

Audience size
25.9M
in United States
Gender
56.6%♀
43.4% male
Age
39.1
average years
Country rank
#1163
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taco fans

56.6% are female, 43.4% are male, average age 39.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Taco audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.1
Estimated audience size25,925,044
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Taco audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Taco audience comes from United States.

Worldwide audience distribution share by country for Taco
CountryShare
United States49.1%
Mexico12.6%
Spain3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taco audience in United States is strongest.

Fig. 05

Top regions by affinity

Taco fans by region: top regions in United States
#RegionReachAffinity×
01Texas~5M2.19×
02Nevada~400K1.71×
03California~5M1.69×
04Colorado~700K1.62×
05Arizona~900K1.61×
06Illinois~1.5M1.56×
07New Mexico~200K1.56×
08Hawaii~200K1.37×
09Washington~700K1.32×
10Oregon~400K1.30×
11Kansas~300K1.30×
12Florida~2M1.28×
13Utah~300K1.25×
14New York~1.5M1.19×
15Washington, District of Columbia~90K1.19×
16Idaho~100K1.15×
17Oklahoma~300K1.11×
18Georgia~900K1.08×
19Indiana~500K0.99×
20Arkansas~200K0.99×
21North Carolina~800K0.96×
22Maryland~400K0.96×
23Michigan~600K0.94×
24Virginia~600K0.93×
25Nebraska~100K0.93×
26New Jersey~600K0.91×
27Minnesota~300K0.90×
28Louisiana~300K0.90×
29Delaware~60K0.90×
30Wisconsin~300K0.88×
31Connecticut~200K0.88×
32Missouri~400K0.85×
33South Carolina~300K0.81×
34Rhode Island~70K0.81×
35Tennessee~400K0.80×
36Alaska~40K0.78×
37Pennsylvania~700K0.76×
38Iowa~200K0.74×
39Kentucky~200K0.73×
40Wyoming~30K0.73×
41Ohio~600K0.71×
42Montana~50K0.71×
43Massachusetts~300K0.67×
44Alabama~200K0.66×
45North Dakota~30K0.64×
46Mississippi~100K0.62×
47South Dakota~30K0.57×
48Maine~50K0.51×
49New Hampshire~50K0.50×
50West Virginia~60K0.46×
Fig. 06

Affinity by region

Affinity by region — Taco, United States
0.46×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taco audience
#·InterestCategoryAffinity×
01DJ EnvyMusic & Radio200.66×
02SinaloaTravel & Leisure5.26×
03Cruz AzulSports4.92×
04spicy foodFood & Beverages3.76×
05Liga MXSports3.67×
06Mexico CityTravel & Leisure3.23×
07Bad BunnyMusic & Radio2.95×
08GuatemalaTravel & Leisure2.68×
09Taco BellFood & Beverages2.38×
10Spanish languagePolitics & Society2.30×
11Chipotle Mexican GrillFood & Beverages2.22×
12Mexican cuisineFood & Beverages2.18×
13FIFA World CupSports2.08×
14MexicoTravel & Leisure2.01×
15Instant messagingInternet & Social Media1.79×
16WingstopFood & Beverages1.78×
17Wendy'sFood & Beverages1.64×
18FIFA World Cup 2026Sports1.56×
19Distilled beverageFood & Beverages1.55×
20Texas RoadhouseFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taco audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Convenience OrientationPREMIUM1.25×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taco audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
SustainabilityBALANCE0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taco have in United States?

Taco has an estimated audience of 25,925,044 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Taco fans?

56.6% of Taco fans are female, 43.4% are male, with an average age of 39.1 years.

03

Which brands do Taco fans like most?

Taco fans show strongest brand affinity for DJ Envy (200.66×), FIFA World Cup 2026 (1.56×), and FIFA World Cup (2.08×) over the country average.

04

Where do Taco fans live in United States?

Taco fans in United States are most concentrated in Texas (reach ~5M), California (reach ~5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Taco fans also like?

Beyond Taco itself, the audience over-indexes on FIFA World Cup 2026 (1.56×), FIFA World Cup (2.08×), Taco Bell (2.38×), and Bad Bunny (2.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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