Taco Audience in United States
Taco has an estimated audience of 25,925,044 people in United States. 56.6% are female, 43.4% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: DJ Envy, Taco Bell, FIFA World Cup, Bad Bunny, Instant messaging.
The average Taco fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include DJ Envy, Taco Bell, FIFA World Cup, with strongest over-indexing on DJ Envy (200.66× the country average). Demographically, the Taco audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Taco fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.1 |
| Estimated audience size | 25,925,044 |
Audience persona
The typical Taco fan in United States is more female, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for DJ Envy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 5,215,657 | 2.34× |
| California | 4,864,647 | 1.71× |
| Florida | 2,402,859 | 1.37× |
| New York | 1,883,838 | 1.3× |
| Illinois | 1,415,116 | 1.64× |
| Arizona | 878,848 | 1.66× |
| Georgia | 875,464 | 1.1× |
| North Carolina | 761,885 | 0.98× |
| Washington | 701,786 | 1.35× |
| Pennsylvania | 671,271 | 0.77× |
| Colorado | 670,781 | 1.64× |
| Michigan | 648,440 | 0.96× |
| Virginia | 611,638 | 0.97× |
| Ohio | 591,798 | 0.74× |
| New Jersey | 589,424 | 0.89× |
| Indiana | 480,904 | 1.02× |
| Tennessee | 444,464 | 0.85× |
| Maryland | 440,064 | 0.99× |
| Nevada | 430,793 | 1.72× |
| Oregon | 377,172 | 1.27× |
| Missouri | 362,690 | 0.87× |
| Massachusetts | 354,728 | 0.69× |
| Minnesota | 346,358 | 0.93× |
| Wisconsin | 342,242 | 0.88× |
| Oklahoma | 325,283 | 1.13× |
| Louisiana | 310,577 | 0.93× |
| South Carolina | 309,476 | 0.79× |
| Utah | 292,461 | 1.26× |
| Kansas | 267,999 | 1.31× |
| Alabama | 235,466 | 0.65× |
| Kentucky | 234,342 | 0.72× |
| Connecticut | 220,252 | 0.85× |
| Arkansas | 213,666 | 1× |
| New Mexico | 196,147 | 1.51× |
| Iowa | 153,780 | 0.72× |
| Hawaii | 141,153 | 1.27× |
| Idaho | 139,012 | 1.07× |
| Mississippi | 127,990 | 0.6× |
| Nebraska | 113,624 | 0.87× |
| Washington, District of Columbia | 99,441 | 1.28× |
| Rhode Island | 68,146 | 0.83× |
| Delaware | 60,019 | 0.84× |
| West Virginia | 53,245 | 0.44× |
| New Hampshire | 48,929 | 0.48× |
| Maine | 46,943 | 0.51× |
| Montana | 43,578 | 0.61× |
| Alaska | 32,430 | 0.58× |
| North Dakota | 28,972 | 0.54× |
| South Dakota | 27,860 | 0.46× |
| Vermont | 26,901 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DJ Envy | 200.66× | Music & Radio |
| Taco Bell | 2.38× | Food & Beverages |
| FIFA World Cup | 2.08× | Sports |
| Bad Bunny | 2.95× | Music & Radio |
| Instant messaging | 1.79× | Internet & Social Media |
| Mexico | 2.01× | Travel & Leisure |
| Chipotle Mexican Grill | 2.22× | Food & Beverages |
| Mexican cuisine | 2.18× | Food & Beverages |
| Liga MX | 3.67× | Sports |
| Spanish language | 2.3× | Politics & Society |
| Sinaloa | 5.26× | Travel & Leisure |
| spicy food | 3.76× | Food & Beverages |
| Guatemala | 2.68× | Travel & Leisure |
| Distilled beverage | 1.55× | Food & Beverages |
| Mexico City | 3.23× | Travel & Leisure |
| Texas Roadhouse | 1.52× | Food & Beverages |
| Cruz Azul | 4.92× | Sports |
| Wingstop | 1.78× | Food & Beverages |
| Tex-Mex | 4.38× | Food & Beverages |
| Subway | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.41 |
| Extroversion | THRILL | 1.18 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Price Sensitivity | PREMIUM | 1.09 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| Mexico | 12.6% |
| Spain | 3.2% |
See Taco audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Taco have in United States?
Taco has an estimated audience of 25,925,044 people in United States, concentrated in Texas and California.
What is the gender split and age of Taco fans?
56.6% of Taco fans are female, 43.4% are male, with an average age of 39.1 years.
Which brands do Taco fans like most?
Taco fans show strongest brand affinity for DJ Envy (200.66×), Taco Bell (2.38×), and FIFA World Cup (2.08×) over the country average.
Where do Taco fans live in United States?
Taco fans in United States are most concentrated in Texas (reach 5,215,657), California (reach 4,864,647), and Florida (reach 2,402,859). These three regions account for the largest share of the active audience.
What other brands do Taco fans also like?
Beyond Taco itself, the audience over-indexes on Taco Bell (2.38×), FIFA World Cup (2.08×), Bad Bunny (2.95×), and Instant messaging (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.