Taco Audience in Germany
A data profile of the people who buy, follow and care about Taco in Germany — modelled from more than twelve digital signal sources. Taco has an estimated audience of 433,935 people in Germany.
The average Taco fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tex-Mex, Bamba (snack), New Mexican cuisine, with strongest over-indexing on Tex-Mex (51.34× the country average).
Demographically, the Taco audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Taco fan in Germany is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Tex-Mex.
At a glance
The key figures that characterise the Taco profile in Germany.
Search interest · 12-month trend
Demographics of Taco fans
57.1% are female, 42.9% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.0 |
| Estimated audience size | 433,935 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Taco audience comes from Germany.
| Country | Share |
|---|---|
| United States | 49.1% |
| Mexico | 12.6% |
| Spain | 3.2% |
Geography
Where the Taco audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.50× | |
| 02 | Hamburg | ~10K | 1.36× | |
| 03 | Bremen | ~5K | 1.30× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 05 | Hessen | ~40K | 1.14× | |
| 06 | Bayern | ~80K | 1.12× | |
| 07 | Baden-Württemberg | ~70K | 1.11× | |
| 08 | Niedersachsen | ~40K | 1.01× | |
| 09 | Rheinland-Pfalz | ~20K | 0.99× | |
| 10 | Saarland | ~5K | 0.89× | |
| 11 | Sachsen | ~20K | 0.87× | |
| 12 | Schleswig-Holstein | ~10K | 0.81× | |
| 13 | Brandenburg | ~10K | 0.80× | |
| 14 | Thüringen | ~8K | 0.73× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.64× | |
| 16 | Sachsen-Anhalt | ~7K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Taco audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bamba (snack) | Politics & Society | 52.28× | ||
| 02 | Tex-Mex | Food & Beverages | 51.34× | ||
| 03 | Tostitos | Food & Beverages | 45.51× | ||
| 04 | Tortilla chip | Food & Beverages | 39.37× | ||
| 05 | Rob Gronkowski | Sports | 37.02× | ||
| 06 | O'Tacos | Food & Beverages | 26.49× | ||
| 07 | Chipotle Mexican Grill | Food & Beverages | 26.46× | ||
| 08 | New Mexican cuisine | Food & Beverages | 23.39× | ||
| 09 | Gloria Estefan | Music & Radio | 20.89× | ||
| 10 | Cheetos | Food & Beverages | 16.95× | ||
| 11 | Taco Bell | Food & Beverages | 15.23× | ||
| 12 | Doritos | Food & Beverages | 14.32× | ||
| 13 | Mazatlán | Travel & Leisure | 14.03× | ||
| 14 | Super Bowl | Sports | 8.30× | ||
| 15 | Kevin Costner | Movies & TV | 7.80× | ||
| 16 | Flora | Travel & Leisure | 6.96× | ||
| 17 | Mexican cuisine | Food & Beverages | 6.27× | ||
| 18 | Head (company) | Sports | 5.43× | ||
| 19 | Mexico | Travel & Leisure | 5.10× | ||
| 20 | Movies | Movies & TV | 2.12× |
Personality of the Taco audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Indulgence | JOY | 1.55× | |
| Urban Lifestyle | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.04× | |
| Sports Activity | POWER | 1.06× | |
| Luxury Orientation | PREMIUM | 1.08× |
Frequently asked questions
How many fans does Taco have in Germany?
Taco has an estimated audience of 433,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taco fans?
57.1% of Taco fans are female, 42.9% are male, with an average age of 38.0 years.
Which brands do Taco fans like most?
Taco fans show strongest brand affinity for Tex-Mex (51.34×), Bamba (snack) (52.28×), and New Mexican cuisine (23.39×) over the country average.
Where do Taco fans live in Germany?
Taco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Taco fans also like?
Beyond Taco itself, the audience over-indexes on Bamba (snack) (52.28×), New Mexican cuisine (23.39×), Tortilla chip (39.37×), and Movies (2.12×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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