Taco Audience in Germany
Taco has an estimated audience of 433,935 people in Germany. 57.1% are female, 42.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tex-Mex, Bamba (snack), New Mexican cuisine, Tortilla chip, Movies.
The average Taco fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tex-Mex, Bamba (snack), New Mexican cuisine, with strongest over-indexing on Tex-Mex (51.34× the country average). Demographically, the Taco audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Taco fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.0 |
| Estimated audience size | 433,935 |
Audience persona
The typical Taco fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Tex-Mex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,036 | 1.25× |
| Bayern | 79,772 | 1.14× |
| Baden-Württemberg | 67,421 | 1.14× |
| Niedersachsen | 44,009 | 1.04× |
| Hessen | 38,729 | 1.17× |
| Berlin | 30,107 | 1.55× |
| Rheinland-Pfalz | 22,031 | 1.01× |
| Sachsen | 18,575 | 0.87× |
| Hamburg | 13,839 | 1.41× |
| Schleswig-Holstein | 12,587 | 0.81× |
| Brandenburg | 10,672 | 0.79× |
| Thüringen | 7,639 | 0.69× |
| Sachsen-Anhalt | 6,430 | 0.57× |
| Mecklenburg-Vorpommern | 5,230 | 0.63× |
| Saarland | 4,536 | 0.85× |
| Bremen | 3,909 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tex-Mex | 51.34× | Food & Beverages |
| Bamba (snack) | 52.28× | Politics & Society |
| New Mexican cuisine | 23.39× | Food & Beverages |
| Tortilla chip | 39.37× | Food & Beverages |
| Movies | 2.12× | Movies & TV |
| Super Bowl | 8.3× | Sports |
| Chipotle Mexican Grill | 26.46× | Food & Beverages |
| Kevin Costner | 7.8× | Movies & TV |
| Taco Bell | 15.23× | Food & Beverages |
| Rob Gronkowski | 37.02× | Sports |
| O'Tacos | 26.49× | Food & Beverages |
| Mazatlán | 14.03× | Travel & Leisure |
| Cheetos | 16.95× | Food & Beverages |
| Tostitos | 45.51× | Food & Beverages |
| Mexican cuisine | 6.27× | Food & Beverages |
| Gloria Estefan | 20.89× | Music & Radio |
| Luis Enrique (singer) | 7.7× | Music & Radio |
| Doritos | 14.32× | Food & Beverages |
| Flora | 6.96× | Travel & Leisure |
| Mexico | 5.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.24 |
| Urban Lifestyle | OPEN | 1.89 |
| Sustainability | BALANCE | 1.66 |
| Healthy Lifestyle | BALANCE | 1.61 |
| Convenience Orientation | PREMIUM | 1.6 |
| Travelling | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| Mexico | 12.6% |
| Spain | 3.2% |
See Taco audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Taco have in Germany?
Taco has an estimated audience of 433,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taco fans?
57.1% of Taco fans are female, 42.9% are male, with an average age of 38.0 years.
Which brands do Taco fans like most?
Taco fans show strongest brand affinity for Tex-Mex (51.34×), Bamba (snack) (52.28×), and New Mexican cuisine (23.39×) over the country average.
Where do Taco fans live in Germany?
Taco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,036), Bayern (reach 79,772), and Baden-Württemberg (reach 67,421). These three regions account for the largest share of the active audience.
What other brands do Taco fans also like?
Beyond Taco itself, the audience over-indexes on Bamba (snack) (52.28×), New Mexican cuisine (23.39×), Tortilla chip (39.37×), and Movies (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.