Taco Bell Audience in Germany
Taco Bell has an estimated audience of 414,878 people in Germany. 56.2% are female, 43.8% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Primary education, Costume jewelry, Carrefour, Snow White.
The average Taco Bell fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Primary education, Costume jewelry, with strongest over-indexing on Barbie (9.95× the country average). Demographically, the Taco Bell audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Taco Bell fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 33.8 |
| Estimated audience size | 414,878 |
Audience persona
The typical Taco Bell fan in Germany is more female, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,656 | 1.29× |
| Bayern | 76,070 | 1.14× |
| Baden-Württemberg | 57,921 | 1.02× |
| Hessen | 43,011 | 1.36× |
| Niedersachsen | 39,933 | 0.99× |
| Rheinland-Pfalz | 30,664 | 1.48× |
| Berlin | 29,573 | 1.59× |
| Sachsen | 13,797 | 0.68× |
| Schleswig-Holstein | 12,452 | 0.84× |
| Brandenburg | 11,208 | 0.87× |
| Hamburg | 9,669 | 1.03× |
| Thüringen | 7,485 | 0.71× |
| Sachsen-Anhalt | 7,090 | 0.66× |
| Saarland | 4,642 | 0.91× |
| Mecklenburg-Vorpommern | 4,573 | 0.58× |
| Bremen | 3,043 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 9.95× | Movies & TV |
| Primary education | 9.59× | Kids & Family |
| Costume jewelry | 13.22× | Fashion & Accessoires |
| Carrefour | 19.06× | Shopping |
| Snow White | 14.57× | Movies & TV |
| Priyanka Chopra | 21.6× | Movies & TV |
| Used Cars | 6.8× | Cars & Mobility |
| Online shopping malls | 11.38× | Shopping |
| Pizza delivery | 13.06× | Food & Beverages |
| Moda Feminina | 8.59× | Fashion & Accessoires |
| Self-knowledge (psychology) | 6.21× | Health |
| Water park | 12.03× | Travel & Leisure |
| Sweater | 6.12× | Fashion & Accessoires |
| Fried chicken | 12.29× | Food & Beverages |
| Single-family detached home | 6.53× | Home & Garden |
| Moisturizer | 7.99× | Home & Garden |
| Real estate economics | 6.33× | Business & Career |
| Moana (2016 film) | 11.87× | Movies & TV |
| Chicken (food) | 8.85× | Food & Beverages |
| Amazon Fire TV | 7.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.97 |
| Healthy Lifestyle | BALANCE | 2.85 |
| Travelling | THRILL | 1.73 |
| Urban Lifestyle | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.66 |
| Pet Ownership | JOY | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.0% |
| Canada | 3.9% |
| United Kingdom | 3.4% |
See Taco Bell audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Taco Bell have in Germany?
Taco Bell has an estimated audience of 414,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taco Bell fans?
56.2% of Taco Bell fans are female, 43.8% are male, with an average age of 33.8 years.
Which brands do Taco Bell fans like most?
Taco Bell fans show strongest brand affinity for Barbie (9.95×), Primary education (9.59×), and Costume jewelry (13.22×) over the country average.
Where do Taco Bell fans live in Germany?
Taco Bell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,656), Bayern (reach 76,070), and Baden-Württemberg (reach 57,921). These three regions account for the largest share of the active audience.
What other brands do Taco Bell fans also like?
Beyond Taco Bell itself, the audience over-indexes on Primary education (9.59×), Costume jewelry (13.22×), Carrefour (19.06×), and Snow White (14.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taco Bell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.