Fried chicken Audience in Germany
Fried chicken has an estimated audience of 1,146,802 people in Germany. 43.7% are female, 56.3% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, KFC, Subway, Chicken fingers, Chicken (food).
The average Fried chicken fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, KFC, Subway, with strongest over-indexing on Burger King (6.58× the country average). Demographically, the Fried chicken audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Fried chicken fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 34.4 |
| Estimated audience size | 1,146,802 |
Audience persona
The typical Fried chicken fan in Germany is more male, around 34.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 265,909 | 1.06× |
| Bayern | 208,200 | 1.13× |
| Baden-Württemberg | 153,627 | 0.98× |
| Hessen | 127,153 | 1.46× |
| Niedersachsen | 98,956 | 0.89× |
| Berlin | 98,639 | 1.92× |
| Rheinland-Pfalz | 64,287 | 1.12× |
| Sachsen | 40,084 | 0.71× |
| Schleswig-Holstein | 38,384 | 0.93× |
| Hamburg | 35,279 | 1.36× |
| Brandenburg | 23,630 | 0.66× |
| Sachsen-Anhalt | 20,773 | 0.7× |
| Thüringen | 17,238 | 0.59× |
| Mecklenburg-Vorpommern | 12,191 | 0.56× |
| Saarland | 11,146 | 0.79× |
| Bremen | 11,135 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 6.58× | Food & Beverages |
| KFC | 9.69× | Food & Beverages |
| Subway | 7.91× | Food & Beverages |
| Chicken fingers | 27.45× | Food & Beverages |
| Chicken (food) | 12.12× | Food & Beverages |
| Pizza Hut | 12.93× | Food & Beverages |
| McDonald's | 5.52× | Food & Beverages |
| Deep frying | 21.92× | Food & Beverages |
| Hamburger | 8.15× | Food & Beverages |
| Chicken nugget | 19.73× | Food & Beverages |
| Electric toothbrush | 13.96× | Health |
| Deutschrap | 6.47× | Music & Radio |
| Sprite (soft drink) | 23.39× | Food & Beverages |
| Vegan organic gardening | 10.1× | Home & Garden |
| Cola | 17.2× | Food & Beverages |
| Cheeseburger | 11.06× | Food & Beverages |
| Snacking | 9.15× | Food & Beverages |
| Application for employment | 6.51× | Business & Career |
| Indeed.com | 4.18× | Business & Career |
| Vocational school | 10.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.51 |
| Sustainability | BALANCE | 1.56 |
| Indulgence | JOY | 1.38 |
| Early Adopter Mentality | POWER | 1.34 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.6% |
| Malaysia | 4.4% |
See Fried chicken audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Fried chicken have in Germany?
Fried chicken has an estimated audience of 1,146,802 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fried chicken fans?
43.7% of Fried chicken fans are female, 56.3% are male, with an average age of 34.4 years.
Which brands do Fried chicken fans like most?
Fried chicken fans show strongest brand affinity for Burger King (6.58×), KFC (9.69×), and Subway (7.91×) over the country average.
Where do Fried chicken fans live in Germany?
Fried chicken fans in Germany are most concentrated in Nordrhein-Westfalen (reach 265,909), Bayern (reach 208,200), and Baden-Württemberg (reach 153,627). These three regions account for the largest share of the active audience.
What other brands do Fried chicken fans also like?
Beyond Fried chicken itself, the audience over-indexes on KFC (9.69×), Subway (7.91×), Chicken fingers (27.45×), and Chicken (food) (12.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fried chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.