Cola Audience in Germany
Cola has an estimated audience of 614,885 people in Germany. 44.5% are female, 55.5% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Dog breed, Artistic inspiration, Gil Ofarim, Joko Winterscheidt.
The average Cola fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Dog breed, Artistic inspiration, with strongest over-indexing on Home construction (1.82× the country average). Demographically, the Cola audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Cola fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 36.3 |
| Estimated audience size | 614,885 |
Audience persona
The typical Cola fan in Germany is more male, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,142 | 1× |
| Bayern | 112,246 | 1.14× |
| Baden-Württemberg | 92,873 | 1.11× |
| Niedersachsen | 59,900 | 1× |
| Hessen | 59,199 | 1.26× |
| Berlin | 34,432 | 1.25× |
| Rheinland-Pfalz | 33,299 | 1.08× |
| Sachsen | 31,897 | 1.06× |
| Schleswig-Holstein | 20,102 | 0.91× |
| Brandenburg | 16,092 | 0.84× |
| Hamburg | 15,890 | 1.14× |
| Thüringen | 12,395 | 0.79× |
| Sachsen-Anhalt | 12,070 | 0.76× |
| Mecklenburg-Vorpommern | 8,738 | 0.74× |
| Saarland | 6,867 | 0.91× |
| Bremen | 5,344 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.82× | Home & Garden |
| Dog breed | 1.53× | Pets & Animals |
| Artistic inspiration | 2× | Arts & Culture |
| Gil Ofarim | 1.79× | Music & Radio |
| Joko Winterscheidt | 5.98× | Movies & TV |
| Cocktail | 1.63× | Food & Beverages |
| Progressive rock | 2.09× | Music & Radio |
| VfL Wolfsburg | 2.19× | Sports |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.58× | News |
| Natural rubber | 2.03× | Cars & Mobility |
| Cleethorpes | 31.42× | Travel & Leisure |
| Google Home | 4.5× | Technology & Electronics |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Stamp collecting | 3.59× | Home & Garden |
| Home Delivery | 1.87× | Food & Beverages |
| Braun Büffel | 5.97× | Fashion & Accessoires |
| Low-carbon emission | 3.86× | Politics & Society |
| Emil Nolde | 3.01× | Arts & Culture |
| Keeper (password manager) | 2.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.89 |
| Urban Lifestyle | OPEN | 1.53 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.25 |
| Indulgence | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 11.2% |
| Germany | 6.3% |
See Cola audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Cola have in Germany?
Cola has an estimated audience of 614,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cola fans?
44.5% of Cola fans are female, 55.5% are male, with an average age of 36.3 years.
Which brands do Cola fans like most?
Cola fans show strongest brand affinity for Home construction (1.82×), Dog breed (1.53×), and Artistic inspiration (2×) over the country average.
Where do Cola fans live in Germany?
Cola fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,142), Bayern (reach 112,246), and Baden-Württemberg (reach 92,873). These three regions account for the largest share of the active audience.
What other brands do Cola fans also like?
Beyond Cola itself, the audience over-indexes on Dog breed (1.53×), Artistic inspiration (2×), Gil Ofarim (1.79×), and Joko Winterscheidt (5.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.