Rascasse Audience Intelligence

Sandwich Audience in Germany

A data profile of the people who buy, follow and care about Sandwich in Germany — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 2,625,092 people in Germany.

#7among Dish in Germany#1506among Topic in Germany#127in Food & Beverages

The average Sandwich fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Subway, Burger King, McDonald's, with strongest over-indexing on Subway (5.71× the country average).

Demographically, the Sandwich audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sandwich fan in Germany is balanced, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Subway.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sandwich profile in Germany.

Audience size
2.6M
in Germany
Gender
54.7%♀
45.3% male
Age
34.9
average years
Country rank
#2500
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sandwich fans

54.7% are female, 45.3% are male, average age 34.9.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Sandwich audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age34.9
Estimated audience size2,625,092
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Sandwich audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Sandwich audience comes from Germany.

Worldwide audience distribution share by country for Sandwich
CountryShare
United States26.2%
Brazil6.2%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sandwich audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sandwich fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.78×
02Bayern~500K1.21×
03Hamburg~70K1.18×
04Hessen~200K1.14×
05Baden-Württemberg~400K1.00×
06Nordrhein-Westfalen~600K0.98×
07Rheinland-Pfalz~100K0.94×
08Schleswig-Holstein~90K0.93×
09Bremen~20K0.93×
10Thüringen~60K0.89×
11Saarland~30K0.89×
12Sachsen~100K0.88×
13Niedersachsen~200K0.86×
14Brandenburg~70K0.85×
15Sachsen-Anhalt~60K0.83×
16Mecklenburg-Vorpommern~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Sandwich, Germany
0.81×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sandwich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sandwich audience
#·InterestCategoryAffinity×
01Chicken fingersFood & Beverages10.71×
02Snack mixFood & Beverages9.00×
03Deep fryingFood & Beverages7.80×
04Fried chickenFood & Beverages6.36×
05Pizza HutFood & Beverages5.82×
06SubwayFood & Beverages5.71×
07CheeseburgerFood & Beverages5.53×
08Electric toothbrushHealth5.53×
09Chicken (food)Food & Beverages5.18×
10Domino's PizzaFood & Beverages4.30×
11Vegan organic gardeningHome & Garden4.29×
12Burger KingFood & Beverages3.61×
13Haus des DönersFood & Beverages3.06×
14DeutschrapMusic & Radio2.97×
15KFCFood & Beverages2.88×
16Application for employmentBusiness & Career2.79×
17McDonald'sFood & Beverages2.55×
18Indeed.comBusiness & Career2.04×
19Vegetarian cuisineFood & Beverages1.83×
20More NutritionHealth1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sandwich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sandwich audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Quality AwarenessPREMIUM1.30×
SustainabilityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sandwich audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Community OrientationOPEN0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sandwich have in Germany?

Sandwich has an estimated audience of 2,625,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sandwich fans?

54.7% of Sandwich fans are female, 45.3% are male, with an average age of 34.9 years.

03

Which brands do Sandwich fans like most?

Sandwich fans show strongest brand affinity for Subway (5.71×), Burger King (3.61×), and McDonald's (2.55×) over the country average.

04

Where do Sandwich fans live in Germany?

Sandwich fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sandwich fans also like?

Beyond Sandwich itself, the audience over-indexes on Burger King (3.61×), McDonald's (2.55×), Snack mix (9×), and Pizza Hut (5.82×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sandwich audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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