Sandwich Audience in Germany
Sandwich has an estimated audience of 2,625,092 people in Germany. 54.7% are female, 45.3% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Subway, Burger King, Snack mix, Pizza Hut, McDonald's.
The average Sandwich fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Subway, Burger King, Snack mix, with strongest over-indexing on Subway (5.71× the country average). Demographically, the Sandwich audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sandwich fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.9 |
| Estimated audience size | 2,625,092 |
Audience persona
The typical Sandwich fan in Germany is balanced, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Subway.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 583,274 | 1.02× |
| Bayern | 520,691 | 1.23× |
| Baden-Württemberg | 368,335 | 1.03× |
| Hessen | 233,068 | 1.17× |
| Niedersachsen | 227,575 | 0.89× |
| Berlin | 192,219 | 1.64× |
| Rheinland-Pfalz | 125,419 | 0.95× |
| Sachsen | 112,341 | 0.87× |
| Schleswig-Holstein | 89,724 | 0.95× |
| Brandenburg | 69,613 | 0.85× |
| Hamburg | 69,021 | 1.16× |
| Thüringen | 59,524 | 0.89× |
| Sachsen-Anhalt | 54,519 | 0.8× |
| Mecklenburg-Vorpommern | 39,947 | 0.8× |
| Saarland | 27,238 | 0.84× |
| Bremen | 20,136 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subway | 5.71× | Food & Beverages |
| Burger King | 3.61× | Food & Beverages |
| Snack mix | 9× | Food & Beverages |
| Pizza Hut | 5.82× | Food & Beverages |
| McDonald's | 2.55× | Food & Beverages |
| Chicken (food) | 5.18× | Food & Beverages |
| Chicken fingers | 10.71× | Food & Beverages |
| KFC | 2.88× | Food & Beverages |
| Fried chicken | 6.36× | Food & Beverages |
| Cheeseburger | 5.53× | Food & Beverages |
| Deutschrap | 2.97× | Music & Radio |
| Indeed.com | 2.04× | Business & Career |
| Electric toothbrush | 5.53× | Health |
| Vegan organic gardening | 4.29× | Home & Garden |
| Deep frying | 7.8× | Food & Beverages |
| Vegetarian cuisine | 1.83× | Food & Beverages |
| Application for employment | 2.79× | Business & Career |
| Sprite (soft drink) | 9.3× | Food & Beverages |
| Transfermarkt | 1.65× | Sports |
| Snacking | 3.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.91 |
| Convenience Orientation | PREMIUM | 1.74 |
| Sustainability | BALANCE | 1.35 |
| DIY Mentality | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 6.2% |
| Japan | 6.2% |
See Sandwich audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Sandwich have in Germany?
Sandwich has an estimated audience of 2,625,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sandwich fans?
54.7% of Sandwich fans are female, 45.3% are male, with an average age of 34.9 years.
Which brands do Sandwich fans like most?
Sandwich fans show strongest brand affinity for Subway (5.71×), Burger King (3.61×), and Snack mix (9×) over the country average.
Where do Sandwich fans live in Germany?
Sandwich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 583,274), Bayern (reach 520,691), and Baden-Württemberg (reach 368,335). These three regions account for the largest share of the active audience.
What other brands do Sandwich fans also like?
Beyond Sandwich itself, the audience over-indexes on Burger King (3.61×), Snack mix (9×), Pizza Hut (5.82×), and McDonald's (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.