Rascasse Audience Intelligence

Cheeseburger Audience in Germany

A data profile of the people who buy, follow and care about Cheeseburger in Germany — modelled from more than twelve digital signal sources. Cheeseburger has an estimated audience of 1,474,625 people in Germany.

#14among Dish in Germany#2434among Topic in Germany#223in Food & Beverages

The average Cheeseburger fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Burger King, Subway, Five Guys, with strongest over-indexing on Burger King (8.17× the country average).

Demographically, the Cheeseburger audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cheeseburger fan in Germany is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheeseburger profile in Germany.

Audience size
1.5M
in Germany
Gender
44.5%♀
55.5% male
Age
32.9
average years
Country rank
#4525
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheeseburger fans

44.5% are female, 55.5% are male, average age 32.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Cheeseburger audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age32.9
Estimated audience size1,474,625
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Cheeseburger audience in Germany
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Cheeseburger audience comes from Germany.

Worldwide audience distribution share by country for Cheeseburger
CountryShare
United States19.3%
Brazil6.6%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheeseburger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cheeseburger fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.13×
02Nordrhein-Westfalen~400K1.11×
03Rheinland-Pfalz~80K1.11×
04Bayern~300K1.08×
05Hessen~100K1.06×
06Saarland~20K1.06×
07Baden-Württemberg~200K1.04×
08Hamburg~30K1.03×
09Bremen~10K1.03×
10Schleswig-Holstein~50K1.00×
11Brandenburg~40K0.93×
12Berlin~60K0.91×
13Thüringen~30K0.91×
14Sachsen-Anhalt~30K0.90×
15Sachsen~60K0.88×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Cheeseburger, Germany
0.86×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheeseburger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheeseburger audience
#·InterestCategoryAffinity×
01WhataburgerFood & Beverages16.60×
02Five GuysFood & Beverages13.80×
03French friesFood & Beverages10.36×
04BurgermeisterFood & Beverages9.34×
05Burger KingFood & Beverages8.17×
06HamburgerFood & Beverages7.89×
07GoldiesFood & Beverages7.42×
08SubwayFood & Beverages7.18×
09Fried chickenFood & Beverages7.00×
10Domino's PizzaFood & Beverages6.58×
11Hans im GlückFood & Beverages6.52×
12Peter PaneFood & Beverages6.29×
13KFCFood & Beverages5.53×
14Pizza HutFood & Beverages5.49×
15Fast casual restaurantsFood & Beverages4.36×
16Fast food restaurantsFood & Beverages4.29×
17Haus des DönersFood & Beverages4.17×
18McDonald'sFood & Beverages3.45×
19Snack foodFood & Beverages2.86×
20Fast foodFood & Beverages2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheeseburger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheeseburger audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Urban LifestyleOPEN1.17×
Community OrientationOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheeseburger audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
TravellingTHRILL0.90×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheeseburger have in Germany?

Cheeseburger has an estimated audience of 1,474,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cheeseburger fans?

44.5% of Cheeseburger fans are female, 55.5% are male, with an average age of 32.9 years.

03

Which brands do Cheeseburger fans like most?

Cheeseburger fans show strongest brand affinity for Burger King (8.17×), Subway (7.18×), and Five Guys (13.8×) over the country average.

04

Where do Cheeseburger fans live in Germany?

Cheeseburger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cheeseburger fans also like?

Beyond Cheeseburger itself, the audience over-indexes on Subway (7.18×), Five Guys (13.8×), French fries (10.36×), and Hamburger (7.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Cheeseburger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cheeseburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →