Cheeseburger Audience in Germany
Cheeseburger has an estimated audience of 1,474,625 people in Germany. 44.5% are female, 55.5% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, Subway, Five Guys, French fries, Hamburger.
The average Cheeseburger fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, Subway, Five Guys, with strongest over-indexing on Burger King (8.17× the country average). Demographically, the Cheeseburger audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Cheeseburger fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 32.9 |
| Estimated audience size | 1,474,625 |
Audience persona
The typical Cheeseburger fan in Germany is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 374,103 | 1.16× |
| Bayern | 268,988 | 1.13× |
| Baden-Württemberg | 210,010 | 1.04× |
| Niedersachsen | 164,662 | 1.15× |
| Hessen | 122,224 | 1.09× |
| Rheinland-Pfalz | 81,889 | 1.11× |
| Berlin | 64,749 | 0.98× |
| Sachsen | 63,360 | 0.88× |
| Schleswig-Holstein | 52,402 | 0.99× |
| Brandenburg | 41,131 | 0.9× |
| Hamburg | 33,761 | 1.01× |
| Thüringen | 32,424 | 0.86× |
| Sachsen-Anhalt | 32,341 | 0.85× |
| Mecklenburg-Vorpommern | 23,097 | 0.82× |
| Saarland | 18,868 | 1.04× |
| Bremen | 12,414 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 8.17× | Food & Beverages |
| Subway | 7.18× | Food & Beverages |
| Five Guys | 13.8× | Food & Beverages |
| French fries | 10.36× | Food & Beverages |
| Hamburger | 7.89× | Food & Beverages |
| KFC | 5.53× | Food & Beverages |
| Goldies | 7.42× | Food & Beverages |
| McDonald's | 3.45× | Food & Beverages |
| Burgermeister | 9.34× | Food & Beverages |
| Peter Pane | 6.29× | Food & Beverages |
| Whataburger | 16.6× | Food & Beverages |
| Fast food | 2.48× | Food & Beverages |
| Fast food restaurants | 4.29× | Food & Beverages |
| Fast casual restaurants | 4.36× | Food & Beverages |
| Fried chicken | 7× | Food & Beverages |
| Snack food | 2.86× | Food & Beverages |
| Pizza Hut | 5.49× | Food & Beverages |
| Sandwich | 4.26× | Food & Beverages |
| Pizza | 2.45× | Food & Beverages |
| Chicken (food) | 4.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.32 |
| Indulgence | JOY | 1.75 |
| Sustainability | BALANCE | 1.43 |
| Urban Lifestyle | OPEN | 1.34 |
| Price Sensitivity | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Brazil | 6.6% |
| Japan | 5.6% |
See Cheeseburger audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Cheeseburger have in Germany?
Cheeseburger has an estimated audience of 1,474,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheeseburger fans?
44.5% of Cheeseburger fans are female, 55.5% are male, with an average age of 32.9 years.
Which brands do Cheeseburger fans like most?
Cheeseburger fans show strongest brand affinity for Burger King (8.17×), Subway (7.18×), and Five Guys (13.8×) over the country average.
Where do Cheeseburger fans live in Germany?
Cheeseburger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 374,103), Bayern (reach 268,988), and Baden-Württemberg (reach 210,010). These three regions account for the largest share of the active audience.
What other brands do Cheeseburger fans also like?
Beyond Cheeseburger itself, the audience over-indexes on Subway (7.18×), Five Guys (13.8×), French fries (10.36×), and Hamburger (7.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheeseburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.