Whataburger Audience in Germany
Whataburger has an estimated audience of 257,464 people in Germany. 62.4% are female, 37.6% are male, average age 35.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Snacking, White Castle (restaurant), Sonic Drive-In, Burger King, Onion ring.
The average Whataburger fan in Germany is 35.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Snacking, White Castle (restaurant), Sonic Drive-In, with strongest over-indexing on Snacking (67.98× the country average). Demographically, the Whataburger audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Whataburger fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 35.1 |
| Estimated audience size | 257,464 |
Audience persona
The typical Whataburger fan in Germany is more female, around 35.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Snacking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 58,883 | 1.42× |
| Baden-Württemberg | 42,260 | 1.2× |
| Nordrhein-Westfalen | 36,738 | 0.65× |
| Hessen | 34,454 | 1.76× |
| Niedersachsen | 23,769 | 0.95× |
| Rheinland-Pfalz | 21,255 | 1.65× |
| Berlin | 16,996 | 1.48× |
| Schleswig-Holstein | 8,989 | 0.97× |
| Sachsen | 7,295 | 0.58× |
| Hamburg | 6,436 | 1.11× |
| Brandenburg | 5,691 | 0.71× |
| Thüringen | 3,694 | 0.56× |
| Sachsen-Anhalt | 3,657 | 0.55× |
| Saarland | 2,715 | 0.86× |
| Mecklenburg-Vorpommern | 2,609 | 0.53× |
| Bremen | 2,250 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snacking | 67.98× | Food & Beverages |
| White Castle (restaurant) | 175.47× | Food & Beverages |
| Sonic Drive-In | 179.42× | Food & Beverages |
| Burger King | 10.02× | Food & Beverages |
| Onion ring | 147.56× | Food & Beverages |
| Rotisserie | 45.32× | Food & Beverages |
| Schnitzel | 85.65× | Food & Beverages |
| Carol (film) | 20× | Movies & TV |
| Goldies | 10.54× | Food & Beverages |
| Baskin-Robbins | 46.48× | Food & Beverages |
| Rodent | 20× | Pets & Animals |
| Canapé | 20× | Food & Beverages |
| Hamburger | 8.22× | Food & Beverages |
| Grupo Arcor | 20× | Food & Beverages |
| Popcorn | 16.31× | Food & Beverages |
| Kebab | 17.35× | Food & Beverages |
| Potato chip | 13.81× | Food & Beverages |
| Bread crumbs | 23× | Food & Beverages |
| Junk food | 20× | Food & Beverages |
| Five Guys | 11.49× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.33 |
| Indulgence | JOY | 2.5 |
| Urban Lifestyle | OPEN | 1.82 |
| Healthy Lifestyle | BALANCE | 1.7 |
| Sustainability | BALANCE | 1.52 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.0% |
| United Kingdom | 1.1% |
| Germany | 1.0% |
See Whataburger audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Vapiano (835,588)
- Yoko Sushi (681,709)
- Hard Rock Cafe (658,491)
Frequently asked questions
How many fans does Whataburger have in Germany?
Whataburger has an estimated audience of 257,464 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Whataburger fans?
62.4% of Whataburger fans are female, 37.6% are male, with an average age of 35.1 years.
Which brands do Whataburger fans like most?
Whataburger fans show strongest brand affinity for Snacking (67.98×), White Castle (restaurant) (175.47×), and Sonic Drive-In (179.42×) over the country average.
Where do Whataburger fans live in Germany?
Whataburger fans in Germany are most concentrated in Bayern (reach 58,883), Baden-Württemberg (reach 42,260), and Nordrhein-Westfalen (reach 36,738). These three regions account for the largest share of the active audience.
What other brands do Whataburger fans also like?
Beyond Whataburger itself, the audience over-indexes on White Castle (restaurant) (175.47×), Sonic Drive-In (179.42×), Burger King (10.02×), and Onion ring (147.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whataburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.