Popcorn Audience in Germany
Popcorn has an estimated audience of 761,294 people in Germany. 54.6% are female, 45.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Popcorn Time, CinemaxX, Multikino, Snack mix, Bratislava.
The average Popcorn fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Popcorn Time, CinemaxX, Multikino, with strongest over-indexing on Popcorn Time (51.2× the country average). Demographically, the Popcorn audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Popcorn fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 38.6 |
| Estimated audience size | 761,294 |
Audience persona
The typical Popcorn fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Popcorn Time.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,963 | 1.14× |
| Bayern | 128,319 | 1.05× |
| Baden-Württemberg | 114,967 | 1.11× |
| Niedersachsen | 73,608 | 1× |
| Hessen | 70,198 | 1.21× |
| Rheinland-Pfalz | 39,092 | 1.02× |
| Sachsen | 35,420 | 0.95× |
| Berlin | 35,398 | 1.04× |
| Schleswig-Holstein | 25,771 | 0.94× |
| Brandenburg | 22,219 | 0.94× |
| Hamburg | 18,171 | 1.06× |
| Thüringen | 17,736 | 0.91× |
| Sachsen-Anhalt | 15,838 | 0.8× |
| Mecklenburg-Vorpommern | 11,408 | 0.78× |
| Saarland | 10,095 | 1.08× |
| Bremen | 6,272 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Popcorn Time | 51.2× | Technology & Electronics |
| CinemaxX | 11.47× | Movies & TV |
| Multikino | 58.11× | Movies & TV |
| Snack mix | 15.64× | Food & Beverages |
| Bratislava | 9.43× | Travel & Leisure |
| Disney, Oklahoma | 23× | |
| Treasure hunt (game) | 44.53× | Games |
| Popcorn maker | 66.23× | Food & Beverages |
| Potato chip | 9.88× | Food & Beverages |
| Burger King | 2.66× | Food & Beverages |
| Doritos | 18.02× | Food & Beverages |
| Friends | 2.86× | Movies & TV |
| Cheetos | 17× | Food & Beverages |
| Whataburger | 16.69× | Food & Beverages |
| Lifesum | 29.14× | Health |
| Snack food | 3.18× | Food & Beverages |
| Light commercial vehicle | 11.58× | Cars & Mobility |
| Mountain Dew | 25.36× | Food & Beverages |
| Snacking | 5.17× | Food & Beverages |
| Coin | 5.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Community Orientation | OPEN | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
| DIY Mentality | THRILL | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| France | 6.6% |
| Japan | 4.5% |
See Popcorn audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Popcorn have in Germany?
Popcorn has an estimated audience of 761,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Popcorn fans?
54.6% of Popcorn fans are female, 45.4% are male, with an average age of 38.6 years.
Which brands do Popcorn fans like most?
Popcorn fans show strongest brand affinity for Popcorn Time (51.2×), CinemaxX (11.47×), and Multikino (58.11×) over the country average.
Where do Popcorn fans live in Germany?
Popcorn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,963), Bayern (reach 128,319), and Baden-Württemberg (reach 114,967). These three regions account for the largest share of the active audience.
What other brands do Popcorn fans also like?
Beyond Popcorn itself, the audience over-indexes on CinemaxX (11.47×), Multikino (58.11×), Snack mix (15.64×), and Bratislava (9.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Popcorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.