Coin Audience in Germany
Coin has an estimated audience of 1,662,743 people in Germany. 45.0% are female, 55.0% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Unique Gifts, Saving, Birthday Gifts, Snow White (Fables).
The average Coin fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Unique Gifts, Saving, with strongest over-indexing on Rossmann (1.88× the country average). Demographically, the Coin audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Coin fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.9 |
| Estimated audience size | 1,662,743 |
Audience persona
The typical Coin fan in Germany is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,863 | 1.21× |
| Bayern | 289,300 | 1.08× |
| Baden-Württemberg | 287,130 | 1.27× |
| Hessen | 219,264 | 1.73× |
| Niedersachsen | 175,589 | 1.09× |
| Berlin | 94,387 | 1.27× |
| Rheinland-Pfalz | 78,321 | 0.94× |
| Sachsen | 65,367 | 0.8× |
| Schleswig-Holstein | 56,254 | 0.94× |
| Hamburg | 44,150 | 1.17× |
| Brandenburg | 38,718 | 0.75× |
| Thüringen | 32,916 | 0.78× |
| Sachsen-Anhalt | 29,084 | 0.68× |
| Mecklenburg-Vorpommern | 20,462 | 0.64× |
| Saarland | 16,962 | 0.83× |
| Bremen | 12,330 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.88× | Shopping |
| Unique Gifts | 1.77× | Shopping |
| Saving | 1.71× | Business & Career |
| Birthday Gifts | 1.69× | Kids & Family |
| Snow White (Fables) | 2.22× | Literature |
| Stradivarius | 1.51× | Shopping |
| Time (magazine) | 1.79× | News |
| Urban horticulture | 1.56× | Home & Garden |
| Javier, Leyte | 14.21× | Travel & Leisure |
| Este, Veneto | 1.7× | Travel & Leisure |
| Information sensitivity | 3.39× | Technology & Electronics |
| Home Delivery | 1.57× | Food & Beverages |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Hostelworld | 2.97× | Travel & Leisure |
| Huck (magazine) | 4.5× | Internet & Social Media |
| Cross-country equestrianism | 3.55× | Sports |
| Kaiju | 1.98× | Movies & TV |
| Buying a House | 2.51× | Home & Garden |
| Emperor Entertainment Group | 1.55× | Business & Career |
| Google Home | 2.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.23 |
| Need for Security | CONSERVATISM | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 5.8% |
| Italy | 3.6% |
See Coin audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coin have in Germany?
Coin has an estimated audience of 1,662,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coin fans?
45.0% of Coin fans are female, 55.0% are male, with an average age of 39.9 years.
Which brands do Coin fans like most?
Coin fans show strongest brand affinity for Rossmann (1.88×), Unique Gifts (1.77×), and Saving (1.71×) over the country average.
Where do Coin fans live in Germany?
Coin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,863), Bayern (reach 289,300), and Baden-Württemberg (reach 287,130). These three regions account for the largest share of the active audience.
What other brands do Coin fans also like?
Beyond Coin itself, the audience over-indexes on Unique Gifts (1.77×), Saving (1.71×), Birthday Gifts (1.69×), and Snow White (Fables) (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.