Coin Audience in Germany
Coin has an estimated audience of 1,662,743 people in Germany. 45.0% are female, 55.0% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Pets, Westdeutscher Rundfunk, Coin collecting.
The average Coin fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Pets, with strongest over-indexing on Tagesschau (2.58× the country average). Demographically, the Coin audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Coin fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.9 |
| Estimated audience size | 1,662,743 |
Audience persona
The typical Coin fan in Germany is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,863 | 1.21× |
| Bayern | 289,300 | 1.08× |
| Baden-Württemberg | 287,130 | 1.27× |
| Hessen | 219,264 | 1.73× |
| Niedersachsen | 175,589 | 1.09× |
| Berlin | 94,387 | 1.27× |
| Rheinland-Pfalz | 78,321 | 0.94× |
| Sachsen | 65,367 | 0.8× |
| Schleswig-Holstein | 56,254 | 0.94× |
| Hamburg | 44,150 | 1.17× |
| Brandenburg | 38,718 | 0.75× |
| Thüringen | 32,916 | 0.78× |
| Sachsen-Anhalt | 29,084 | 0.68× |
| Mecklenburg-Vorpommern | 20,462 | 0.64× |
| Saarland | 16,962 | 0.83× |
| Bremen | 12,330 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.58× | Movies & TV |
| Transfermarkt | 2.82× | Sports |
| Pets | 1.62× | Pets & Animals |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Coin collecting | 12.5× | Home & Garden |
| Freeware | 2.25× | Technology & Electronics |
| Big Ben | 8.45× | Travel & Leisure |
| Thomas Gottschalk | 2.86× | Movies & TV |
| Coin Master | 8.57× | Games |
| Automobiles | 1.64× | Cars & Mobility |
| Slot machine | 5.56× | Games |
| Scooby-Doo | 3.74× | Movies & TV |
| Satire | 3.33× | Literature |
| Gambling | 3.09× | Games |
| Dora the Explorer | 14.92× | Movies & TV |
| Stuttgart | 2.23× | Travel & Leisure |
| Philips | 2.95× | Technology & Electronics |
| F.C. Hansa Rostock | 2.83× | Sports |
| Flowering plant | 2.96× | Home & Garden |
| German television comedy | 3.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.23 |
| Need for Security | CONSERVATISM | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
| Indulgence | JOY | 1.05 |
| Sports Activity | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 5.8% |
| Italy | 3.6% |
See Coin audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coin have in Germany?
Coin has an estimated audience of 1,662,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coin fans?
45.0% of Coin fans are female, 55.0% are male, with an average age of 39.9 years.
Which brands do Coin fans like most?
Coin fans show strongest brand affinity for Tagesschau (2.58×), Transfermarkt (2.82×), and Pets (1.62×) over the country average.
Where do Coin fans live in Germany?
Coin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,863), Bayern (reach 289,300), and Baden-Württemberg (reach 287,130). These three regions account for the largest share of the active audience.
What other brands do Coin fans also like?
Beyond Coin itself, the audience over-indexes on Transfermarkt (2.82×), Pets (1.62×), Westdeutscher Rundfunk (3.25×), and Coin collecting (12.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.