Coin Audience in United States

Coin has an estimated audience of 14,788,005 people in United States. 43.7% are female, 56.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Circle K, Indeed.com.

The average Coin fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.45× the country average). Demographically, the Coin audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Coin fans

Demographic split for Coin audience in United States
MetricValue
Female43.7%
Male56.3%
Average age43.7
Estimated audience size14,788,005

Audience persona

The typical Coin fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Coin in United States
RegionReachAffinity
California1,714,4641.05×
Texas1,314,2551.03×
Florida1,057,1581.06×
New York776,9640.94×
Illinois491,3711×
Pennsylvania485,5740.98×
Georgia445,5770.98×
North Carolina434,5330.98×
Ohio427,7260.94×
Michigan378,0960.98×
Arizona372,7591.23×
New Jersey336,8380.9×
Virginia325,1030.9×
Tennessee322,2451.09×
Washington291,8760.98×
Indiana286,1271.06×
Missouri279,5661.17×
Alabama279,5461.35×
Massachusetts245,7080.84×
Louisiana240,4211.26×
Maryland236,5410.93×
Kentucky231,2031.25×
South Carolina227,7021.02×
Oklahoma217,5541.32×
Colorado208,6580.9×
Wisconsin183,9620.83×
Arkansas174,8791.44×
Minnesota173,7340.82×
Oregon172,4301.02×
Mississippi170,6671.4×
Nevada156,4231.09×
Kansas139,2131.19×
Connecticut129,8110.88×
Utah122,3400.92×
Iowa112,1740.92×
New Mexico86,0201.16×
West Virginia85,7151.24×
Idaho69,5720.94×
Nebraska65,0680.88×
Hawaii61,8840.97×
New Hampshire45,4320.78×
Maine42,5160.8×
Rhode Island39,1960.83×
Montana36,4450.89×
Delaware33,9530.83×
Alaska32,4151.02×
Washington, District of Columbia30,4490.69×
South Dakota28,3300.83×
North Dakota27,2550.9×
Wyoming19,8860.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coin audience
BrandAffinityCategory
Capital One17.45×Business & Career
Google Maps14.33×Internet & Social Media
CarGurus19.49×Cars & Mobility
Circle K22.58×Shopping
Indeed.com12.69×Business & Career
Enterprise Rent-A-Car17.04×Cars & Mobility
Google News12.87×News
DeviantArt15.35×Internet & Social Media
AccuWeather13.44×Home & Garden
Aaron Rodgers12.51×Sports
Bruce Willis14.02×Movies & TV
Billy Bob Thornton16.8×Movies & TV
Beetlejuice8.71×Movies & TV
Google Earth17.51×Internet & Social Media
Demi Moore16.03×Movies & TV
Khan Academy13.34×Business & Career
Clint Eastwood14.29×Movies & TV
ICloud14.25×Technology & Electronics
Diane Keaton9.38×Movies & TV
Apple Store11.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coin audience
TraitClusterScore
PatriotismCONSERVATISM1.43
Risk AppetiteTHRILL1.19
Need for SecurityCONSERVATISM1.19
ExtroversionTHRILL1.18
IndividualismJOY1.17
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Coin
CountryShare
United States29.0%
United Kingdom5.8%
Italy3.6%

See Coin audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Coin have in United States?

Coin has an estimated audience of 14,788,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Coin fans?

43.7% of Coin fans are female, 56.3% are male, with an average age of 43.7 years.

Which brands do Coin fans like most?

Coin fans show strongest brand affinity for Capital One (17.45×), Google Maps (14.33×), and CarGurus (19.49×) over the country average.

Where do Coin fans live in United States?

Coin fans in United States are most concentrated in California (reach 1,714,464), Texas (reach 1,314,255), and Florida (reach 1,057,158). These three regions account for the largest share of the active audience.

What other brands do Coin fans also like?

Beyond Coin itself, the audience over-indexes on Google Maps (14.33×), CarGurus (19.49×), Circle K (22.58×), and Indeed.com (12.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.