Savings account Audience in United States

Savings account logo

Savings account has an estimated audience of 14,766,033 people in United States. 48.7% are female, 51.3% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Bank account, Craigslist, Price, Deposit account.

The average Savings account fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Bank account, Craigslist, with strongest over-indexing on Capital One (6.15× the country average). Demographically, the Savings account audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Savings account fans

Demographic split for Savings account audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.0
Estimated audience size14,766,033

Audience persona

The typical Savings account fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Savings account in United States
RegionReachAffinity
California1,736,9441.07×
Texas1,470,4841.16×
Florida1,094,1201.09×
New York1,038,9751.26×
Pennsylvania657,6151.32×
Georgia586,0661.29×
Illinois575,8651.17×
North Carolina467,1471.05×
Ohio433,9890.95×
New Jersey429,3201.14×
Michigan379,5540.98×
Virginia374,4151.04×
Indiana358,7561.33×
Tennessee291,8320.99×
Arizona288,7550.96×
Massachusetts287,4220.99×
Washington266,9500.9×
Minnesota263,8291.25×
Missouri260,9031.1×
Maryland256,6041.01×
South Carolina243,5471.1×
Louisiana225,3071.18×
Alabama202,5430.98×
Oklahoma201,6851.23×
Colorado186,0040.8×
Arkansas180,0181.48×
Kentucky179,5670.97×
Wisconsin164,7910.74×
Nevada153,3201.07×
Mississippi149,2651.23×
Connecticut147,4641×
Oregon144,5730.85×
Kansas121,4281.04×
Washington, District of Columbia93,9862.12×
Iowa91,0910.75×
Utah82,1200.62×
Nebraska64,4510.87×
West Virginia61,2540.89×
Hawaii56,5630.89×
New Hampshire55,7840.96×
New Mexico54,6270.74×
Delaware43,9001.08×
Maine43,2950.82×
Idaho39,6950.54×
Rhode Island37,6210.8×
Vermont26,3501.02×
Alaska25,3800.8×
Montana23,9950.59×
North Dakota20,9640.69×
South Dakota19,6850.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savings account audience
BrandAffinityCategory
Capital One6.15×Business & Career
Bank account6.12×Business & Career
Craigslist2.83×Shopping
Price2.4×Shopping
Deposit account4.76×Business & Career
Banking2.22×Business & Career
Money1.86×Business & Career
Finance1.89×Business & Career
Loan2.84×Business & Career
Credit cards2.1×Business & Career
Investment1.87×Business & Career
Chase (bank)2.42×Business & Career
Bank of America2.01×Business & Career
U.S. state1.55×Travel & Leisure
Wells Fargo1.89×Business & Career
T-Mobile1.9×Technology & Electronics
Medicine1.57×Business & Career
Walmart1.52×Shopping
Mortgage loans2.01×Business & Career
Wealth1.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savings account audience
TraitClusterScore
Career OrientationPOWER1.91
Family OrientationCONSERVATISM1.57
Need for SecurityCONSERVATISM1.51
TravellingTHRILL1.48
Quality AwarenessPREMIUM1.47
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Savings account
CountryShare
United States29.3%
India7.0%
Brazil4.5%

See Savings account audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Savings account have in United States?

Savings account has an estimated audience of 14,766,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Savings account fans?

48.7% of Savings account fans are female, 51.3% are male, with an average age of 45.0 years.

Which brands do Savings account fans like most?

Savings account fans show strongest brand affinity for Capital One (6.15×), Bank account (6.12×), and Craigslist (2.83×) over the country average.

Where do Savings account fans live in United States?

Savings account fans in United States are most concentrated in California (reach 1,736,944), Texas (reach 1,470,484), and Florida (reach 1,094,120). These three regions account for the largest share of the active audience.

What other brands do Savings account fans also like?

Beyond Savings account itself, the audience over-indexes on Bank account (6.12×), Craigslist (2.83×), Price (2.4×), and Deposit account (4.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.