Rascasse Audience Intelligence

Savings account Audience in United States

A data profile of the people who buy, follow and care about Savings account in United States — modelled from more than twelve digital signal sources. Savings account has an estimated audience of 14,766,033 people in United States.

#1607among Topic in United States#247in Business & Career

The average Savings account fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Capital One, Bank account, Price, with strongest over-indexing on Capital One (6.15× the country average).

Demographically, the Savings account audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Savings account fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Capital One.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savings account profile in United States.

Audience size
14.8M
in United States
Gender
48.7%♀
51.3% male
Age
45.0
average years
Country rank
#2369
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Savings account fans

48.7% are female, 51.3% are male, average age 45.0.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Savings account audience in United States
MetricValue
Female48.7%
Male51.3%
Average age45.0
Estimated audience size14,766,033
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Savings account audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Savings account audience comes from United States.

Worldwide audience distribution share by country for Savings account
CountryShare
United States29.3%
India7.0%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savings account audience in United States is strongest.

Fig. 05

Top regions by affinity

Savings account fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K1.71×
02Arkansas~200K1.32×
03Georgia~600K1.26×
04Delaware~50K1.24×
05Nevada~200K1.23×
06Mississippi~100K1.22×
07Wyoming~30K1.21×
08Texas~1.5M1.18×
09Pennsylvania~600K1.18×
10Louisiana~200K1.18×
11New Jersey~400K1.15×
12New York~900K1.14×
13Indiana~300K1.14×
14Illinois~600K1.13×
15South Carolina~200K1.11×
16Missouri~300K1.09×
17Kansas~100K1.09×
18Minnesota~200K1.08×
19Alabama~200K1.08×
20Oklahoma~200K1.08×
21Virginia~400K1.06×
22Ohio~500K1.05×
23North Carolina~500K1.05×
24Florida~1M1.02×
25Connecticut~200K1.02×
26California~1.5M1.00×
27Kentucky~200K0.99×
28North Dakota~30K0.99×
29Maryland~200K0.98×
30Colorado~200K0.98×
31Michigan~400K0.97×
32West Virginia~70K0.97×
33Nebraska~70K0.95×
34New Mexico~70K0.95×
35Arizona~300K0.94×
36New Hampshire~50K0.94×
37Tennessee~300K0.92×
38Massachusetts~300K0.91×
39Alaska~30K0.88×
40Hawaii~60K0.87×
41Rhode Island~40K0.87×
42South Dakota~30K0.87×
43Oregon~100K0.85×
44Wisconsin~200K0.84×
45Montana~30K0.83×
46Washington~200K0.81×
47Iowa~100K0.81×
48Maine~40K0.81×
49Idaho~50K0.72×
50Utah~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Savings account, United States
0.68×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savings account audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savings account audience
#·InterestCategoryAffinity×
01James GandolfiniMovies & TV8.81×
02Capital OneBusiness & Career6.15×
03Bank accountBusiness & Career6.12×
04Deposit accountBusiness & Career4.76×
05CitibankBusiness & Career3.56×
06LoanBusiness & Career2.84×
07PriceShopping2.40×
08BankingBusiness & Career2.22×
09Credit cardsBusiness & Career2.10×
10Bank of AmericaBusiness & Career2.01×
11Mortgage loansBusiness & Career2.01×
12T-MobileTechnology & Electronics1.90×
13FinanceBusiness & Career1.89×
14Wells FargoBusiness & Career1.89×
15InvestmentBusiness & Career1.87×
16MoneyBusiness & Career1.86×
17WealthBusiness & Career1.82×
18MedicineBusiness & Career1.57×
19U.S. stateTravel & Leisure1.55×
20WalmartShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savings account audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savings account audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
Need for SecurityCONSERVATISM1.51×
DIY MentalityTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savings account audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Design AffinityPREMIUM0.99×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savings account have in United States?

Savings account has an estimated audience of 14,766,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Savings account fans?

48.7% of Savings account fans are female, 51.3% are male, with an average age of 45.0 years.

03

Which brands do Savings account fans like most?

Savings account fans show strongest brand affinity for Capital One (6.15×), Bank account (6.12×), and Price (2.4×) over the country average.

04

Where do Savings account fans live in United States?

Savings account fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Savings account fans also like?

Beyond Savings account itself, the audience over-indexes on Bank account (6.12×), Price (2.4×), Deposit account (4.76×), and Banking (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Savings account audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Savings account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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